{"id":38147,"date":"2021-07-21T15:33:43","date_gmt":"2021-07-21T15:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38147"},"modified":"2026-01-27T15:25:50","modified_gmt":"2026-01-27T20:25:50","slug":"quest-ce-que-le-marketing-dinfluence","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/quest-ce-que-le-marketing-dinfluence\/","title":{"rendered":"Qu\u2019est-ce que le marketing d\u2019influence ? Marketing des m\u00e9dias sociaux?"},"content":{"rendered":"

Qu\u2019est-ce que le marketing d\u2019influence ?<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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It’s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.<\/p>\n\n\n\n

Influencers are individuals who have put in the time and effort to build their brand \u2013 from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market<\/a> with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company’s marketing campaign and reputation<\/a>.<\/p>\n\n\n\n

Comment le marketing d\u2019influence peut-il vous \u00eatre b\u00e9n\u00e9fique\u00a0?<\/h2>\n\n\n\n

Influencer marketing closes the gap between the consumer’s<\/a> voice and marketing objectives, enabling brands to focus their efforts on niche content creators and target audiences known to engage with products similar to theirs. Simply put, the impact that an influencer marketing campaign can have on a new or existing product offering is oft unmatched by email, text, direct mail, or phone. Whether you would like to market a new or current product<\/a> offering, influencer marketing allows you to advertise through a channel that already carries a measurable, visible, and public reputation. Compared to traditional media outlets like a digital banner ad, commercial, or otherwise, influencer marketing offers something much more relatable to consumers. Because influencer commercialisation<\/a> is established within media that audiences consume regularly, there is a much greater chance of visibility for your marketing efforts. This way, advertisements do not feel mutually exclusive from creator content \u2013 rendering it relatable, digestible, and actionable. Over 80% of marketers have declared influencer marketing effective, with nearly 75% of marketers claiming that influencer marketing offers better customer<\/a> quality and engagement than traditional marketing channels.<\/p>\n\n\n\n

Comment se d\u00e9roule le marketing d\u2019influence ?<\/h2>\n\n\n\n

There is no one-size-fits-all answer to what influencer marketing looks like, but it follows a similar process regardless of the desired end product. Our team of experts at SIS Global Marketing<\/a> will contact influencers that fit an exact set of criteria defined by our clients. Once a connection has been established, we form an agreement with the influencer(s) of choice outlining the style, length, format, content, and cost profile of the advertisement(s). These agreements can include Instagram posts, YouTube videos, podcasts, TikTok posts, and more. Influencers know their audience best, and much of the creative freedom falls in their hand; however, we review all content before launch to ensure complete and total alignment with our client’s goals. After we have outlined the deliverables with an influencer, checked their content, and confirmed it aligns with our client’s vision, we set a specified release date of the agreed-upon materials and watch as your brand awareness grows!<\/p>\n\n\n\n

At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.<\/p>\n\n\n\n

\u00c0 quoi ressemblent les livrables ?<\/h2>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Le marketing d'influence rev\u00eat de nombreuses formes et techniques diff\u00e9rentes. \u00c9tant donn\u00e9 que la m\u00e9thode publicitaire ne dispose pas d\u2019une m\u00e9thodologie standardis\u00e9e, le marketing d\u2019influence peut inclure, sans s\u2019y limiter\u00a0:<\/p>\n\n\n\n