{"id":38147,"date":"2021-07-21T15:33:43","date_gmt":"2021-07-21T15:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38147"},"modified":"2025-09-14T18:35:57","modified_gmt":"2025-09-14T22:35:57","slug":"quest-ce-que-le-marketing-dinfluence","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/branding-and-customer-research-solutions\/what-is-influencer-marketing\/","title":{"rendered":"Qu\u2019est-ce que le marketing d\u2019influence ? Marketing des m\u00e9dias sociaux?"},"content":{"rendered":"

Qu\u2019est-ce que le marketing d\u2019influence ?<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

It’s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.<\/p>\n\n\n\n

Influencers are individuals who have put in the time and effort to build their brand \u2013 from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company’s marketing campaign and reputation.<\/p>\n\n\n\n

Comment le marketing d\u2019influence peut-il vous \u00eatre b\u00e9n\u00e9fique\u00a0?<\/h2>\n\n\n\n

Le marketing d'influence r\u00e9duit l'\u00e9cart entre la voix du consommateur et les objectifs marketing, permettant aux marques de concentrer leurs efforts sur des cr\u00e9ateurs de contenu de niche et des publics cibles connus pour interagir avec des produits similaires aux leurs. En termes simples, l'impact qu'une campagne de marketing d'influence peut avoir sur une offre de produits nouvelle ou existante est souvent in\u00e9gal\u00e9 par e-mail, SMS, publipostage ou t\u00e9l\u00e9phone. Que vous souhaitiez commercialiser une offre de produits nouvelle ou actuelle, le marketing d'influence vous permet de faire de la publicit\u00e9 via un canal qui jouit d\u00e9j\u00e0 d'une r\u00e9putation mesurable, visible et publique. Compar\u00e9 aux m\u00e9dias traditionnels comme une banni\u00e8re publicitaire num\u00e9rique, commerciale ou autre, le marketing d'influence offre quelque chose de beaucoup plus accessible aux consommateurs. \u00c9tant donn\u00e9 que le marketing d\u2019influence est \u00e9tabli au sein des m\u00e9dias que le public consomme r\u00e9guli\u00e8rement, vos efforts marketing ont beaucoup plus de chances d\u2019avoir une visibilit\u00e9. De cette fa\u00e7on, les publicit\u00e9s ne semblent pas mutuellement exclusives du contenu du cr\u00e9ateur, ce qui le rend pertinent, digeste et exploitable. Plus de 80% de sp\u00e9cialistes du marketing ont d\u00e9clar\u00e9 le marketing d'influence efficace, avec pr\u00e8s de 75% de sp\u00e9cialistes du marketing affirmant que le marketing d'influence offre une meilleure qualit\u00e9 et un meilleur engagement client que les canaux de marketing traditionnels.<\/p>\n\n\n\n

Comment se d\u00e9roule le marketing d\u2019influence ?<\/h2>\n\n\n\n

Il n\u2019existe pas de r\u00e9ponse unique \u00e0 ce \u00e0 quoi ressemble le marketing d\u2019influence, mais il suit un processus similaire quel que soit le produit final souhait\u00e9. Notre \u00e9quipe d'experts chez SIS Global Marketing contactera les influenceurs qui correspondent \u00e0 un ensemble exact de crit\u00e8res d\u00e9finis par nos clients. Une fois la connexion \u00e9tablie, nous concluons un accord avec le ou les influenceurs de votre choix d\u00e9crivant le style, la longueur, le format, le contenu et le profil de co\u00fbt de la ou des publicit\u00e9s. Ces accords peuvent inclure des publications Instagram, des vid\u00e9os YouTube, des podcasts, des publications TikTok, etc. Ce sont les influenceurs qui connaissent mieux leur public et une grande partie de la libert\u00e9 de cr\u00e9ation leur revient ; cependant, nous examinons tout le contenu avant le lancement pour garantir un alignement complet et total avec les objectifs de nos clients. Apr\u00e8s avoir d\u00e9fini les livrables avec un influenceur, v\u00e9rifi\u00e9 leur contenu et confirm\u00e9 qu'il correspond \u00e0 la vision de notre client, nous fixons une date de sortie sp\u00e9cifi\u00e9e pour les documents convenus et observons la notori\u00e9t\u00e9 de votre marque grandir\u00a0!<\/p>\n\n\n\n

At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.<\/p>\n\n\n\n

\u00c0 quoi ressemblent les livrables ?<\/h2>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Le marketing d'influence rev\u00eat de nombreuses formes et techniques diff\u00e9rentes. \u00c9tant donn\u00e9 que la m\u00e9thode publicitaire ne dispose pas d\u2019une m\u00e9thodologie standardis\u00e9e, le marketing d\u2019influence peut inclure, sans s\u2019y limiter\u00a0:<\/p>\n\n\n\n