{"id":37827,"date":"2021-06-15T05:19:21","date_gmt":"2021-06-15T05:19:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=37827"},"modified":"2026-01-25T19:05:52","modified_gmt":"2026-01-26T00:05:52","slug":"etude-de-marche-en-afrique-eswatini","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-afrique\/etude-de-marche-en-afrique-eswatini\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 Eswatini, Afrique"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Etude de march\u00e9 en Eswatini<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fa00031d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fa00031d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eswatini-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Eswatini, (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eswatini-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eswatini-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eswatini-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eswatini-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eswatini-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le petit <a href=\"https:\/\/oec.world\/en\/profile\/country\/swz\" target=\"_blank\" rel=\"noopener\">Royaume d&#039;Eswatini ou Swaziland<\/a> se trouve au sud du continent africain. Les r\u00e9publiques du Mozambique et de l\u2019Afrique du Sud entourent cette nation enclav\u00e9e. Eswatini cr\u00e9e une fascination pour les g\u00e9ologues et les visiteurs car elle abrite des formations rocheuses uniques et de magnifiques paysages de montagne. Le royaume abrite \u00e9galement des zones prot\u00e9g\u00e9es regorgeant d\u2019animaux sauvages, d\u2019oiseaux et de flores diverses.<\/p>\n\n\n\n<p>Les langues officielles d&#039;Eswatini sont le siSwati et l&#039;anglais. Le pays fonde sa religion sur les esprits de ses anc\u00eatres et les habitants swazis adorent un Dieu cr\u00e9ateur et supr\u00eame connu sous le nom de Mvelincanti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industries cl\u00e9s<\/h2>\n\n\n\n<p>Les industries cl\u00e9s du Royaume d&#039;Eswatini sont l&#039;agriculture et le tourisme. Par cons\u00e9quent, l&#039;agriculture fournit la plupart des mati\u00e8res premi\u00e8res aux industries manufacturi\u00e8res locales et g\u00e9n\u00e8re le plus de revenus pour le pays. Cependant, la pand\u00e9mie de COVID-19 a chang\u00e9 la donne et a conduit \u00e0 une r\u00e9duction forc\u00e9e des d\u00e9penses publiques.<\/p>\n\n\n\n<p>South <a href=\"https:\/\/www.sisinternational.com\/fr\/le-marche-africain-en-mutation\/\" title=\"Recherche d\u2019opportunit\u00e9s de march\u00e9 en Afrique\" data-wpil-monitor-id=\"2810\">Africa provides the primary market<\/a> for Swazi products. It buys Swazi sugar, cotton, citrus fruits, corn, and canned products.<\/p>\n\n\n\n<p>Le tourisme est \u00e9galement un aspect essentiel de l&#039;\u00e9conomie. Le riche patrimoine d&#039;Eswatini attire des visiteurs du monde entier et beaucoup participent \u00e0 des excursions et \u00e0 des visites de r\u00e9serves fauniques. Les autres attractions comprennent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formations de pierre.<\/li>\n\n\n\n<li>Les march\u00e9s artisanaux traditionnels swazis.<\/li>\n\n\n\n<li>La r\u00e9serve faunique de Mlilwane.<\/li>\n\n\n\n<li>Le village culturel swazi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quartiers<\/h2>\n\n\n\n<p>La capitale d&#039;Eswatini est Mbabane et la principale zone industrielle est Matsapa. Le pays comprend quatre zones principales : Hhohho, Lubombo, Manzini et Shiselweni. Les r\u00e9gions les plus peupl\u00e9es sont Manzini et Hhohho, et les moins peupl\u00e9es sont Shiselweni et Lubombo. La plus petite province d&#039;Eswatini est Lubombo, une r\u00e9gion montagneuse pittoresque. Lubombo soutient la nature et les activit\u00e9s agricoles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les tendances<\/h2>\n\n\n\n<p>Unemployment in eSwatini was high even before the COVID-19 pandemic. The economy started to recover in the second half of 2020, however, the recovery was most evident in the service and industry sectors. But, domestic revenue is still on the decline. The informal sector expanded due to the effects of the pandemic. This sector is necessary for the survival of households. But many of these micro businesses have no safety net. They cannot withstand further economic losses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Points forts du march\u00e9 en Eswatini<\/h2>\n\n\n\n<p>What makes the market of Eswatini strong? Above all, it&#8217;s the country\u2019s natural resources. These resources include sugar, food products, wood pulp, and wildlife, and provide a solid basis for its lucrative trade and exports to South Africa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consommateurs<\/h2>\n\n\n\n<p>Subsistence farming is a massive aspect of Eswatini\u2019s economy, and over 70 percent of the country\u2019s population relies on it. In recent times, The Swaziland Agricultural Project has moved to improve food security because it wants to transform agriculture into a more robust sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raisons de d\u00e9velopper votre entreprise en Eswatini (Swaziland)<\/h2>\n\n\n\n<p>There are a few reasons to grow your business in Eswatini, and quality infrastructure and peace and safety are two of them. Quality infrastructure includes electricity, roads, water, and telecommunications, and is an essential aspect of a strong market. It indicates the potential future development of the country.<\/p>\n\n\n\n<p>The country\u2019s safe and peaceful environment is a much-desired ingredient; therefore, it makes for a strong market. Investors can feel confident in their prospects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 en Eswatini<\/h2>\n\n\n\n<p>The initial thought of growing your business in Eswatini seems daunting, so given the current trends, future growth and development may seem limited. That\u2019s why we\u2019re here: to put your mind at ease. Our method is sure with the use of Focus Groups in the different African markets. At SIS, we can present you with the bare facts and figures of the economy because <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-jeux-et-les-jeux-dargent\/\" title=\"\u00c9tude de march\u00e9 sur les jeux et les jeux de hasard\" data-wpil-monitor-id=\"5408\">research is our main game<\/a>.<\/p>\n\n\n\n<p>Utilisations du SIS <a href=\"https:\/\/www.sisinternational.com\/fr\/quest-ce-que-la-recherche-quantitative\/\" target=\"_blank\" rel=\"noopener\">Quantitatif<\/a>, <a href=\"https:\/\/www.sisinternational.com\/fr\/quest-ce-que-la-recherche-qualitative\/\" target=\"_blank\" rel=\"noopener\">Qualitatif<\/a>, et <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/comment-la-recherche-strategique-peut-booster-vos-performances\/\" target=\"_blank\" rel=\"noopener\">Recherche strat\u00e9gique<\/a> for your company. We also create surveys and compile the data that you need. We can help you make the right decision for your business.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les industries cl\u00e9s du Royaume d&#039;Eswatini sont l&#039;agriculture et le tourisme. Le riche patrimoine d&#039;Eswatini attire des visiteurs du monde entier.<\/p>","protected":false},"author":1,"featured_media":65185,"parent":14281,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-37827","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/37827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=37827"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/37827\/revisions"}],"predecessor-version":[{"id":79189,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/37827\/revisions\/79189"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65185"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=37827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}