{"id":36631,"date":"2021-02-05T02:36:40","date_gmt":"2021-02-05T02:36:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=36631"},"modified":"2026-01-25T16:57:07","modified_gmt":"2026-01-25T21:57:07","slug":"etude-de-marche-a-taiwan","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-de-marche-a-taiwan\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 Ta\u00efwan"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 \u00e0 Ta\u00efwan<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-36b58b30\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-36b58b30\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Taiwan (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les pays voisins de Taiwan<\/h2>\n\n\n\n<p>Taiwan se situe au sud de la mer de Chine et au nord des Philippines. Cette nation insulaire se trouve \u00e0 110 milles de la c\u00f4te sud-est de la Chine. Le d\u00e9troit de Taiwan, \u00e9galement connu sous le nom de d\u00e9troit de Formose, le s\u00e9pare du continent. La richesse de Taiwan vient de ses citoyens bien \u00e9duqu\u00e9s. Beaucoup d\u2019entre eux ont quitt\u00e9 la Chine continentale pour s\u2019installer \u00e0 Taiwan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consommateurs, avantages et points forts du march\u00e9<\/h2>\n\n\n\n<p><b>Une partie de la R\u00e9publique de Chine\u00a0:<\/b>&nbsp;Taiwan is well known for petroleum and iron refineries. Steel armaments and machinery <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/services-de-test-de-produits-a-new-york\/\" title=\"Services de test de produits \u00e0 New York\"  data-wpil-monitor-id=\"9117\">production are among the goods and services<\/a> Taiwan offers.<\/p>\n\n\n\n<p>Depuis la nomination du pr\u00e9sident Chen Shui-bian et sa retraite, Taiwan conna\u00eet une instabilit\u00e9 politique. Quoi qu\u2019il en soit, les experts \u00e9conomiques pr\u00e9disent que l\u2019\u00e9conomie du pays va se d\u00e9velopper.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p>Peu de pays dans le monde reconnaissent Taiwan en tant que nation. Ceux qui le font incluent le Guatemala, Ha\u00efti, les \u00celes Marshall et la Cit\u00e9 du Vatican.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p><b>Taiwan \u2013 n\u00e9 d\u2019une s\u00e9paration politique<\/b>: Le pays a connu l&#039;hostilit\u00e9 des pays des superpuissances mondiales. La communaut\u00e9 commerciale internationale du pays \u2013 pour diverses raisons \u2013 a cess\u00e9 ses activit\u00e9s commerciales. Ainsi, Taiwan n\u2019a m\u00eame pas r\u00e9ussi \u00e0 lever des capitaux.<\/p>\n\n\n\n<p>Malgr\u00e9 ces d\u00e9fis \u00e9conomiques, Taiwan a un PIB par habitant \u00e9lev\u00e9. En fait, leur PIB par habitant n&#039;est d\u00e9pass\u00e9 que par le Japon et la Cor\u00e9e du Sud.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p>Pendant plusieurs ann\u00e9es, le Japon a \u00e9t\u00e9 un fabricant d\u2019articles de haute qualit\u00e9 \u00e0 bas prix. Certains de ces articles comprennent l\u2019\u00e9lectronique grand public, les appareils \u00e9lectrom\u00e9nagers et les composants de fabrication. Le Japon s\u2019est alors retrouv\u00e9 confront\u00e9 \u00e0 un probl\u00e8me. Cette situation est connue sous le nom de pi\u00e8ge du revenu interm\u00e9diaire. Essentiellement, ils devenaient trop riches. Ainsi, au bout d\u2019un certain temps, la fabrication \u00e0 faible co\u00fbt n\u2019\u00e9tait plus leur domaine.<\/p>\n\n\n\n<p>Taiwan was ready to take up Japan\u2019s former domain and prepared to do low cost manufacturing a decade before mainland China. Mainland <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/market-research-in-china-2\/enquete-sur-une-societe-detudes-de-marche-en-chine\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 par sondage en Chine\"  data-wpil-monitor-id=\"9116\">China wasn\u2019t even on international companies\u2019<\/a> radar as a place to do business. China got a headstart, especially since it had the right workforce. But multinational companies were always interested in Taiwan. Foxconn, IBF, and Sony corporation started a collection of well-known companies. HTC ACER and ASUS are all headquartered in Taiwan and sell products all over the world.<\/p>\n\n\n\n<p>Taiwan a accumul\u00e9 l\u2019un des plus forts exc\u00e9dents de compte courant de tous les pays. Leurs \u00e9normes r\u00e9serves de devises y contribuent \u00e9galement. Ils pouvaient \u00e9changer de l&#039;argent avec d&#039;autres pays pour faciliter leurs \u00e9changes commerciaux. Dans le m\u00eame temps, ils ont pu suivre leur devise, garantissant ainsi qu\u2019elle reste comp\u00e9titive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La porte d&#039;entr\u00e9e de l&#039;Asie du Sud-Est<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-61c3225a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-61c3225a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Taiwan (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La plupart des touristes internationaux voyagent \u00e0 Taiwan \u00e0 des fins de plaisir. Le pays propose plusieurs destinations historiques et voyages aventureux.<\/p>\n\n\n\n<p>The New Southbound Policy facilitated the union between Taiwan and Southern Asia. That union that has &#8211; so far &#8211; been beneficial. It is the signature of President Tsai Ing-Wen\u2019s foreign policy. President Tsai plans to help sustain the status quo of cross-Strait relations. The main goal of the New Southbound <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-de-lelite-politique\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019\u00e9lite politique\u00a0\"  data-wpil-monitor-id=\"9118\">Policy<\/a> is to \u201cBid farewell to past dependency on a single market.\u201d<\/p>\n\n\n\n<p>Taiwan yearns to diminish its sole economic reliance on mainland China. That was essential to prior administrations\u2019 southbound policies.<\/p>\n\n\n\n<p>Taiwan grew between the years 2002-2008. In 2008, Taiwan rose to 10.4 billion. Nonetheless, that does not outmatch mainland China, whose growth was incomparable. As the promotional plan on Yuan\u2019s website says it best. \u201cThe essence of the New Southbound Policy is to forge a new and mutually beneficial model of cooperation and create a sense of economic community\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e8gle de loi<\/h2>\n\n\n\n<p>The Taiwan Rule of Law aims to nurture the study of Taiwan\u2019s Legal evolution. Another goal is to promote a popular and academic understanding of Taiwan\u2019s achievements. The nation lived under Martial Law for over thirty years. The Martial law ended when a new president (President Chiang Ching-Kuo) came into power on 15 July 1987. The legal landscape of Taiwan has transformed since Martial law ended.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 \u00e0 Taiwan<\/h2>\n\n\n\n<p>SIS International conducts Qualitative Research, Quantitative Research, and Strategy <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-afrique\/etude-de-marche-au-mali\/\" title=\"Etude de march\u00e9 au Mali\"  data-wpil-monitor-id=\"3852\">Research in the Taiwan market<\/a>. Methods include Focus Groups, Social Media Interviews, and Surveys. Contact us now for a consultation to find out how we can help you expand your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>D\u00e9veloppez votre entreprise avec des \u00e9tudes de march\u00e9 \u00e0 Taiwan.<\/p>","protected":false},"author":1,"featured_media":65724,"parent":14508,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36631","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/36631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=36631"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/36631\/revisions"}],"predecessor-version":[{"id":81526,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/36631\/revisions\/81526"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65724"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=36631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}