{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"etude-de-marche-du-commerce-electronique","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-du-commerce-electronique\/","title":{"rendered":"\u00c9tude de march\u00e9 du commerce \u00e9lectronique"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 du commerce \u00e9lectronique<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Le commerce \u00e9lectronique est la vente et la distribution en ligne de biens et de services.<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With Amazon, Alibaba, JD.com and Wayfair &#8230; online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.&nbsp; Prices are and barriers to purchase are low, making E-Commerce a <a href=\"https:\/\/www.sisinternational.com\/fr\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8437\">preferred buying experience for many consumers<\/a>.&nbsp; The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span style=\"color: #993300;\"><strong><span class=\"s1\">Consid\u00e9rer ce qui suit:<\/span><\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Le commerce \u00e9lectronique envahit les magasins de d\u00e9tail locaux. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Les entreprises de vente au d\u00e9tail \u00e9voluent vers des entreprises de commerce \u00e9lectronique<\/span><\/li>\n\n\n\n<li><span class=\"s1\">E-Commerce <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-le-secteur-du-commerce-de-detail\/\" title=\"Soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9 de d\u00e9tail\"  data-wpil-monitor-id=\"8434\">companies are evolving into Retail<\/a> operations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Le mod\u00e8le du futur sont les entreprises qui excellent \u00e0 la fois dans le commerce de d\u00e9tail et dans le commerce \u00e9lectronique.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s et d\u00e9fis<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Opportunities exist in creating premium experiences.&nbsp; Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce <a href=\"https:\/\/www.sisinternational.com\/fr\/entreprise-de-generation-de-demande-b2b-de-premier-plan\/\" title=\"Entreprise de g\u00e9n\u00e9ration de demande B2B de premier plan\"  data-wpil-monitor-id=\"8436\">companies are keeping up with rising demand<\/a>.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.&nbsp; Companies need to keep up with new technological innovation.&nbsp; Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendances de l&#039;innovation dans le commerce \u00e9lectronique<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alit\u00e9 augment\u00e9e (AR)<\/li>\n\n\n\n<li>Intelligence artificielle (IA)<\/li>\n\n\n\n<li>R\u00e9approvisionnement automatique<\/li>\n\n\n\n<li>Chatbots<\/li>\n\n\n\n<li><span class=\"s1\">Simulations CX et exp\u00e9rience en magasin\u00a0<\/span><\/li>\n\n\n\n<li>Science des donn\u00e9es<\/li>\n\n\n\n<li>Diff\u00e9renciation<\/li>\n\n\n\n<li>La pr\u00e9vention des pertes<\/li>\n\n\n\n<li>Portefeuille mobile<\/li>\n\n\n\n<li>Abonnement Premium<\/li>\n\n\n\n<li>Livraison le jour m\u00eame<\/li>\n\n\n\n<li>\u00c9v\u00e9nements commerciaux saisonniers (par exemple Amazon Prime Day)<\/li>\n\n\n\n<li>Marketing sensoriel<\/li>\n\n\n\n<li>Optimisation de l&#039;UX et de l&#039;exp\u00e9rience utilisateur<\/li>\n\n\n\n<li>Marketing vid\u00e9o<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/leurope-%ef%83%97\/etude-de-marche-liverpool-royaume-uni\/\" title=\"\u00c9tude de march\u00e9 \u00e0 Liverpool | Groupes de discussion et collecte de donn\u00e9es au Royaume-Uni\"  data-wpil-monitor-id=\"8431\">Data can be collected<\/a> through various channels and in high quantities. The main challenge is to analyze this data and make it accessible for the company to <a href=\"https:\/\/www.sisinternational.com\/fr\/ameliorer-la-relation-client\/\" title=\"Comment am\u00e9liorer la satisfaction client et ravir les clients insatisfaits\"  data-wpil-monitor-id=\"8433\">improve the Customer<\/a> Experience. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Les d\u00e9taillants recherchent des donn\u00e9es \u00e0 partir desquelles ils peuvent d\u00e9duire les v\u00e9ritables habitudes des clients. Certains d\u00e9taillants s&#039;attendent \u00e0 ce que la pr\u00e9diction des donn\u00e9es aille jusqu&#039;\u00e0 conna\u00eetre la couleur du prochain achat des acheteurs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retours et remboursements<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Decreasing high return rates is an important opportunity.&nbsp; Refunds and returns cause disruption to businesses.&nbsp; Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Cam\u00e9ras, microphones et capteurs int\u00e9gr\u00e9s pourraient \u00eatre la solution pour enfin faire baisser ces tarifs. <\/span><span class=\"s1\">L&#039;utilisation de la reconnaissance 3D et de la r\u00e9alit\u00e9 augment\u00e9e (RA) peut aider les clients \u00e0 trouver les produits qu&#039;ils aiment et qu&#039;ils sont susceptibles de conserver.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins des clients et \u00e9valuation de la valeur<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Diff\u00e9renciation strat\u00e9gique<\/span><\/li>\n\n\n\n<li>Personnalisation<\/li>\n\n\n\n<li><span class=\"s1\">Collecte de donn\u00e9es<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fonctionnalit\u00e9s suppl\u00e9mentaires tirant parti des capacit\u00e9s du smartphone.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unique shopping <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lexperience-client-numerique\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019exp\u00e9rience client num\u00e9rique (CX)\"  data-wpil-monitor-id=\"8432\">experience for the existing customer<\/a> (differentiation from website)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Utilisation des fonctionnalit\u00e9s du t\u00e9l\u00e9phone telles que l&#039;appareil photo, le microphone et le GPS pour collecter des donn\u00e9es<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Le <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/recherche-de-marque\/\" title=\"Soci\u00e9t\u00e9 de recherche de marque\"  data-wpil-monitor-id=\"8435\">company is the expert of their brand<\/a> not the developer.<\/span><\/li>\n\n\n\n<li>Service client<\/li>\n\n\n\n<li>R\u00e9f\u00e9rencement<\/li>\n\n\n\n<li>Temps de clic et de chargement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 sur le commerce \u00e9lectronique<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Les solutions d\u2019\u00e9tudes de march\u00e9 sur le commerce \u00e9lectronique comprennent\u00a0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connaissance du client<\/li>\n\n\n\n<li>Entretiens vid\u00e9o clients<\/li>\n\n\n\n<li>Segmentation<\/li>\n\n\n\n<li>Recherche UX<\/li>\n\n\n\n<li>Recherche de nouveaux concepts<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/recherche-dopportunites-dentree-sur-le-marche\/\" title=\"Recherche d\u2019entr\u00e9e sur le march\u00e9 et d\u2019opportunit\u00e9s\"  data-wpil-monitor-id=\"8430\">Opportunit\u00e9 de march\u00e9 et entr\u00e9e<\/a><\/li>\n\n\n\n<li>Communaut\u00e9s en ligne<\/li>\n\n\n\n<li>Ethnographie mobile<\/li>\n\n\n\n<li>Enqu\u00eates mobiles<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS est une soci\u00e9t\u00e9 mondiale d&#039;\u00e9tudes de march\u00e9 et de conseil en strat\u00e9gie. D\u00e9couvrez des moyens de devenir plus rentable gr\u00e2ce aux \u00e9tudes de march\u00e9 sur le commerce \u00e9lectronique.<\/p>","protected":false},"author":1,"featured_media":64699,"parent":14514,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":81414,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35345\/revisions\/81414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}