{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"etude-de-marche-du-commerce-electronique","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/ecommerce-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 du commerce \u00e9lectronique"},"content":{"rendered":"

\u00c9tude de march\u00e9 du commerce \u00e9lectronique<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Le commerce \u00e9lectronique est la vente et la distribution en ligne de biens et de services.<\/span><\/h2>\n\n\n\n

With Amazon, Alibaba, JD.com and Wayfair … online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.  Prices are and barriers to purchase are low, making E-Commerce a preferred buying experience for many consumers.  The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites. <\/span><\/p>\n\n\n\n

Consid\u00e9rer ce qui suit:<\/span><\/strong><\/span><\/p>\n\n\n\n

    \n
  • Le commerce \u00e9lectronique envahit les magasins de d\u00e9tail locaux. <\/span><\/li>\n\n\n\n
  • Les entreprises de vente au d\u00e9tail \u00e9voluent vers des entreprises de commerce \u00e9lectronique<\/span><\/li>\n\n\n\n
  • Les entreprises de commerce \u00e9lectronique \u00e9voluent vers les op\u00e9rations de vente au d\u00e9tail<\/span><\/li>\n\n\n\n
  • Le mod\u00e8le du futur sont les entreprises qui excellent \u00e0 la fois dans le commerce de d\u00e9tail et dans le commerce \u00e9lectronique.<\/span><\/li>\n<\/ul>\n\n\n\n

    Opportunit\u00e9s et d\u00e9fis<\/h2>\n\n\n\n

    Opportunities exist in creating premium experiences.  Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce companies are keeping up with rising demand.<\/span><\/p>\n\n\n\n

    App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.  Companies need to keep up with new technological innovation.  Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights. <\/span><\/p>\n\n\n\n

    Tendances de l'innovation dans le commerce \u00e9lectronique<\/h2>\n\n\n\n
      \n
    • R\u00e9alit\u00e9 augment\u00e9e (AR)<\/li>\n\n\n\n
    • Intelligence artificielle (IA)<\/li>\n\n\n\n
    • R\u00e9approvisionnement automatique<\/li>\n\n\n\n
    • Chatbots<\/li>\n\n\n\n
    • Simulations CX et exp\u00e9rience en magasin\u00a0<\/span><\/li>\n\n\n\n
    • Science des donn\u00e9es<\/li>\n\n\n\n
    • Diff\u00e9renciation<\/li>\n\n\n\n
    • La pr\u00e9vention des pertes<\/li>\n\n\n\n
    • Portefeuille mobile<\/li>\n\n\n\n
    • Abonnement Premium<\/li>\n\n\n\n
    • Livraison le jour m\u00eame<\/li>\n\n\n\n
    • \u00c9v\u00e9nements commerciaux saisonniers (par exemple Amazon Prime Day)<\/li>\n\n\n\n
    • Marketing sensoriel<\/li>\n\n\n\n
    • Optimisation de l'UX et de l'exp\u00e9rience utilisateur<\/li>\n\n\n\n
    • Marketing vid\u00e9o<\/li>\n<\/ul>\n\n\n\n

      Big Data<\/h2>\n\n\n\n

      Les donn\u00e9es peuvent \u00eatre collect\u00e9es via diff\u00e9rents canaux et en grandes quantit\u00e9s. Le principal d\u00e9fi est d\u2019analyser ces donn\u00e9es et de les rendre accessibles \u00e0 l\u2019entreprise pour am\u00e9liorer l\u2019Exp\u00e9rience Client. <\/span><\/p>\n\n\n\n

      Les d\u00e9taillants recherchent des donn\u00e9es \u00e0 partir desquelles ils peuvent d\u00e9duire les v\u00e9ritables habitudes des clients. Certains d\u00e9taillants s'attendent \u00e0 ce que la pr\u00e9diction des donn\u00e9es aille jusqu'\u00e0 conna\u00eetre la couleur du prochain achat des acheteurs.<\/span><\/p>\n\n\n\n

      Retours et remboursements<\/h2>\n\n\n\n

      Decreasing high return rates is an important opportunity.  Refunds and returns cause disruption to businesses.  Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n

      Cam\u00e9ras, microphones et capteurs int\u00e9gr\u00e9s pourraient \u00eatre la solution pour enfin faire baisser ces tarifs. <\/span>L'utilisation de la reconnaissance 3D et de la r\u00e9alit\u00e9 augment\u00e9e (RA) peut aider les clients \u00e0 trouver les produits qu'ils aiment et qu'ils sont susceptibles de conserver. <\/span><\/p>\n\n\n\n

      Besoins des clients et \u00e9valuation de la valeur<\/h2>\n\n\n\n
        \n
      • Diff\u00e9renciation strat\u00e9gique<\/span><\/li>\n\n\n\n
      • Personnalisation<\/li>\n\n\n\n
      • Collecte de donn\u00e9es<\/span><\/li>\n\n\n\n
      • Fonctionnalit\u00e9s suppl\u00e9mentaires tirant parti des capacit\u00e9s du smartphone.<\/span><\/li>\n\n\n\n
      • Exp\u00e9rience d'achat unique pour le client existant (diff\u00e9renciation du site Web)<\/span><\/li>\n\n\n\n
      • Utilisation des fonctionnalit\u00e9s du t\u00e9l\u00e9phone telles que l'appareil photo, le microphone et le GPS pour collecter des donn\u00e9es<\/span><\/li>\n\n\n\n
      • L'entreprise est l'expert de sa marque et non le d\u00e9veloppeur.<\/span><\/li>\n\n\n\n
      • Service client<\/li>\n\n\n\n
      • R\u00e9f\u00e9rencement<\/li>\n\n\n\n
      • Temps de clic et de chargement<\/li>\n<\/ul>\n\n\n\n

        \u00c0 propos des \u00e9tudes de march\u00e9 sur le commerce \u00e9lectronique<\/h2>\n\n\n\n

        E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.  Traditional retailers are evolving to embrace E-Commerce. <\/span><\/p>\n\n\n\n

        Les solutions d\u2019\u00e9tudes de march\u00e9 sur le commerce \u00e9lectronique comprennent\u00a0:<\/strong><\/p>\n\n\n\n

          \n
        • Connaissance du client<\/li>\n\n\n\n
        • Entretiens vid\u00e9o clients<\/li>\n\n\n\n
        • Segmentation<\/li>\n\n\n\n
        • Recherche UX<\/li>\n\n\n\n
        • Recherche de nouveaux concepts<\/li>\n\n\n\n
        • Opportunit\u00e9 de march\u00e9 et entr\u00e9e<\/li>\n\n\n\n
        • Communaut\u00e9s en ligne<\/li>\n\n\n\n
        • Ethnographie mobile<\/li>\n\n\n\n
        • Enqu\u00eates mobiles<\/li>\n<\/ul>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          SIS est une soci\u00e9t\u00e9 mondiale d'\u00e9tudes de march\u00e9 et de conseil en strat\u00e9gie. D\u00e9couvrez des moyens de devenir plus rentable gr\u00e2ce aux \u00e9tudes de march\u00e9 sur le commerce \u00e9lectronique.<\/p>","protected":false},"author":1,"featured_media":64699,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":68029,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35345\/revisions\/68029"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}