{"id":35108,"date":"2020-04-25T22:14:08","date_gmt":"2020-04-25T22:14:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35108"},"modified":"2026-01-27T15:24:07","modified_gmt":"2026-01-27T20:24:07","slug":"etude-de-marche-en-quincaillerie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-en-quincaillerie\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les quincailleries et la r\u00e9novation domiciliaire"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les quincailleries et la r\u00e9novation domiciliaire<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c7f7ff23\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c7f7ff23\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Smart home (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les quincailleries, un \u00e9l\u00e9ment important de la soci\u00e9t\u00e9<\/h2>\n\n\n\n<p>At Hardware stores, buyers buy vital products and equipment for homes and businesses.\u00a0 Customers can efficiently buy products that improve lives and boost productivity.<\/p>\n\n\n\n<p>SIS poss\u00e8de une vaste exp\u00e9rience pour aider les cha\u00eenes de quincailleries \u00e0 se mondialiser, \u00e0 atteindre leurs objectifs strat\u00e9giques et \u00e0 mieux r\u00e9pondre aux besoins des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les quincailleries et la r\u00e9novation domiciliaire<\/h2>\n\n\n\n<p>Nous aidons les quincailleries \u00e0 examiner les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s2\">Which categories to emphasize in store to be best aligned with consumer needs\/DIY behavior<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Profondeur de l&#039;assortiment dans diverses cat\u00e9gories de produits<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Emballage du produit (emballages en vrac ou individuels) par cat\u00e9gorie<\/span><\/li>\n\n\n\n<li><span class=\"s2\">L&#039;accent est mis sur les assortiments d&#039;articles saisonniers<\/span><\/li>\n\n\n\n<li>M\u00e9lange marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We provide valuable insights regarding purchasing behavior, current home improvement trends, and the purchase journey. The overall project objectives are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ol2\">\n<li><span class=\"s1\">Develop a greater understanding of who the local home maintenance and home improvement shopper\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">D\u00e9terminer les projets que les clients sont les plus susceptibles d&#039;entreprendre<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Determine how customers complete projects across the 3 main project types<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Comportement de la client\u00e8le<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list ol2\">\n<li><span class=\"s1\">D\u00e9terminer o\u00f9 les clients ach\u00e8tent<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Identifier les sources utilis\u00e9es pour obtenir des informations sur les produits \u00e0 acheter<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Bref profil d\u2019attitude<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Offer in-depth analysis and reporting of the findings in a final report to be presented to the client team if requested<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Clients en plomberie<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Nous d\u00e9finissons un segment comme<b>\u00a0Pluming Related Projects, <\/b>qui est class\u00e9 par ceux qui ont fait l&#039;une des activit\u00e9s suivantes au cours des 3 derni\u00e8res ann\u00e9es ou sont susceptibles de le faire au cours des 2 prochaines ann\u00e9es.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Ces personnes seront cibl\u00e9es gr\u00e2ce \u00e0 leurs connaissances de ce type de t\u00e2ches.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">R\u00e9parer une valve qui fuit dans le r\u00e9servoir des toilettes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00e9parer une toilette qui fuit (eau qui sort de la base des toilettes)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00e9parer un robinet d&#039;\u00e9vier qui fuit<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Remplacer un robinet<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00e9parer une ou plusieurs fuites dans les canalisations sous l&#039;\u00e9vier<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00e9parer des toilettes bouch\u00e9es<\/span><\/li>\n\n\n\n<li><span class=\"s1\">D\u00e9boucher un \u00e9vier<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Remplacer une pomme de douche<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Remplacement ou installation d&#039;un chauffe-eau<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Les individus sous le<b> Projets li\u00e9s \u00e0 l&#039;\u00e9lectricit\u00e9 et \u00e0 l&#039;\u00e9clairage<\/b> sont class\u00e9s selon ceux qui ont fait l\u2019une des activit\u00e9s suivantes au cours des 3 derni\u00e8res ann\u00e9es ou sont susceptibles de le faire au cours des 2 prochaines ann\u00e9es.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clients \u00e9lectriciens<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Electricians are therefore very skilled for having to protect against surges and are multi-talented.\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s3\">Remplacer ou installer une nouvelle sonnette filaire\u00a0?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Remplacer ou installer un nouveau ventilateur de plafond ?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Remplacer ou installer un nouveau luminaire ?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Remplacer ou ajouter une plaque d&#039;interrupteur ?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Remplacer ou ajouter une plaque de prise ?\u00a0 <\/span><span class=\"s5\">Ou une plaque de prise murale ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Remplacer ou installer une poubelle sous l&#039;\u00e9vier ?\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Autres clients<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Les individus sous le<b> Autres projets<\/b> sont class\u00e9s selon ceux qui ont fait l\u2019une des activit\u00e9s suivantes au cours des 3 derni\u00e8res ann\u00e9es ou sont susceptibles de le faire au cours des 2 prochaines ann\u00e9es.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">These are all high-incidence as these DIY jobs are done by the head of the household. Even the elderly will ask a neighbor to do this job for them rather than employing a contractor. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Remplacer ou installer une serrure de porte ? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Remplacer une porte dans votre maison ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Peindre une ou plusieurs pi\u00e8ces de votre maison ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Peindre l&#039;ext\u00e9rieur de votre maison ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00e9parer un toit qui fuit ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Installer des stores ou des rideaux ?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur le financement de l\u2019am\u00e9lioration de l\u2019habitat<\/h2>\n\n\n\n<p>We conduct research with contractors and lenders on the topic of Home Improvement Lending and Financing.&nbsp; For example, we conduct <a href=\"https:\/\/www.sisinternational.com\/fr\/methodes-de-recherche-alternatives-et-visites-a-domicile\/\" title=\"M\u00e9thodes de recherche alternatives et visites \u00e0 domicile\u00a0\"  data-wpil-monitor-id=\"850\">research on how small-to-mid-sized home<\/a> improving and remodeling businesses finance their operations.&nbsp; We examine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quel est l\u2019environnement commercial dans lequel ces entrepreneurs op\u00e8rent<\/li>\n\n\n\n<li>quels sont leurs besoins de financement aujourd&#039;hui<\/li>\n\n\n\n<li>quelles alternatives ils utilisent pour r\u00e9pondre \u00e0 ces besoins<\/li>\n\n\n\n<li>quelles sont les r\u00e9actions des entrepreneurs face \u00e0 3 nouveaux concepts qui pourraient \u00e9ventuellement r\u00e9pondre \u00e0 leurs besoins financiers<\/li>\n<\/ul>\n\n\n\n<p>Nous d\u00e9couvrons les principaux besoins non satisfaits li\u00e9s \u00e0 la gestion des flux de tr\u00e9sorerie, aux types de financement et aux moyens d&#039;engager des entrepreneurs en construction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodologie de test d&#039;emplacement central<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A Central Location Test (CLT) is a face-to-face methodology in which respondents are invited to take part in research that is conducted in a public accessible place, such as a hall or specialized facility. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/entreprise-de-test-de-localisation-centrale-de-premier-plan\/\"   title=\"Meilleure entreprise de test de localisation centrale\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"754\">Central Location Testing<\/a> thrives on showing products or stimulus to a big group of respondents that need to be carried out in standard conditions and\/or procedures. Central Location Testing typically achieves a higher response rate and better results in research that may be too long or difficult for the respondent to carry out individually. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Exemple de m\u00e9thodologie<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Cibler n=450 r\u00e9pondants\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Segment\u00e9 en n=150 par type de projet\u00a0:<\/span>\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>Projets li\u00e9s \u00e0 la plomberie<\/b> <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Projets li\u00e9s \u00e0 l&#039;\u00e9lectricit\u00e9 et \u00e0 l&#039;\u00e9clairage<\/b> <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Autres projets<\/b><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"> Chaque r\u00e9pondant passera 20 \u00e0 25\u00a0minutes \u00e0 r\u00e9pondre \u00e0 l&#039;enqu\u00eate sur les tablettes. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">SIS utilisera les questions fournies par l&#039;\u00e9quipe client et traduira et modifiera les questions sur le march\u00e9 local si n\u00e9cessaire.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Aucune modification ne sera apport\u00e9e sans l&#039;approbation du client<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Le questionnaire se compose principalement de questions ferm\u00e9es \u00e0 choix multiples, avec jusqu&#039;\u00e0 5 questions ouvertes.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">March\u00e9 cible<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Un march\u00e9 cible commun pour nos \u00e9tudes dans ce secteur sont les consommateurs qui ont r\u00e9alis\u00e9 au moins un des types de projets ci-dessus au cours des 3 derni\u00e8res ann\u00e9es ou qui envisagent de le faire au cours des 2 prochaines ann\u00e9es\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Peinture int\u00e9rieure<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Peinture ext\u00e9rieure<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00e9paration l\u00e9g\u00e8re de plomberie (r\u00e9parer les toilettes, remplacer le robinet, etc.)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Lumi\u00e8re \u00e9lectrique (remplacer les ampoules, les interrupteurs, etc.)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Planter un jardin\/des fleurs<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Entretien de la pelouse (engrais, etc.)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recruter pour une repr\u00e9sentation mixte de projets<\/span><\/li>\n<\/ul>\n\n\n\n<p>It is important to recruit for a mix of project representation.\u00a0 We may focus on consumers who have purchased a home maintenance\/home improvement item for their home in the past year using a self-service format store.\u00a0 The age range is typically ages 30-50, and there may be a mix of 60% males\/40% female.\u00a0 Depending on which country we survey, the <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-au-moyen-orient\/\" title=\"Etude de march\u00e9 au Moyen-Orient\"  data-wpil-monitor-id=\"7343\">middle class is defined by local market<\/a> standards.\u00a0 We may also examine the role of e-commerce and online research in the purchasing decision.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les \u00e9tudes de march\u00e9 en quincaillerie et en r\u00e9novation domiciliaire peuvent am\u00e9liorer vos performances.<\/p>","protected":false},"author":1,"featured_media":64960,"parent":14514,"menu_order":57,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35108","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=35108"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35108\/revisions"}],"predecessor-version":[{"id":80986,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/35108\/revisions\/80986"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64960"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=35108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}