{"id":34836,"date":"2020-03-22T02:59:35","date_gmt":"2020-03-22T02:59:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34836"},"modified":"2025-09-13T01:18:15","modified_gmt":"2025-09-13T05:18:15","slug":"etude-de-marche-sur-les-restaurants-fast-casual","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-les-restaurants-fast-casual\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les restaurants rapides et d\u00e9contract\u00e9s"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c9tude de march\u00e9 sur les restaurants rapides et d\u00e9contract\u00e9s<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a93108\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a93108\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Franchise (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Comment les restaurants fast casual peuvent-ils d\u00e9velopper leur activit\u00e9 et fid\u00e9liser leurs clients\u00a0?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les \u00e9tudes de march\u00e9 peuvent aider les restaurants fast casual \u00e0\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00c9valuer la satisfaction actuelle des clients<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifier les principaux points forts<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre les faiblesses<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9valuer les concurrents directs et indirects<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/cartographie-du-parcours-client\/\" title=\"Cartographie du parcours client\"  data-wpil-monitor-id=\"9250\">Cartographier le parcours client<\/a>\u00a0<\/span><\/li>\n\n\n\n<li>Augmentez vos revenus et votre rentabilit\u00e9<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">D\u00e9couvrez un aper\u00e7u approfondi de la devise\/de l&#039;objectif de la marque<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Cela peut s\u2019av\u00e9rer pr\u00e9cieux en aidant les entreprises \u00e0 augmenter leurs b\u00e9n\u00e9fices, \u00e0 augmenter leurs revenus et \u00e0 gagner de nouveaux clients.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">D\u00e9velopper la satisfaction client<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When companies aim to boost customer satisfaction, <a href=\"https:\/\/www.sisinternational.com\/fr\/paque-de-paques-et-linevitable-lapin-en-chocolat\/\" title=\"\u00c9tude de march\u00e9 de P\u00e2ques\"  data-wpil-monitor-id=\"9247\">Market Research companies like SIS<\/a> begin to evaluate current customer satisfaction with the following activities:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identifier les besoins et les attentes des clients\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Classement de ces besoins et attentes en termes de priorit\u00e9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify motivations to <a href=\"https:\/\/www.sisinternational.com\/fr\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"9253\">customer behavior to build loyalty<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9valuer les performances par rapport aux besoins et aux attentes des clients<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9valuer les forces et les faiblesses actuelles<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifier les principaux concurrents directs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre comment une marque \u00e9value ses services prioritaires par rapport \u00e0 ses concurrents<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comment la marque peut-elle fournir les meilleurs services pour rester en t\u00eate<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analyse SWOT par zone\/branche<\/span><\/li>\n\n\n\n<li>Building new customer touchpoints like <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-livraison-de-nourriture-en-ligne\/\" title=\"\u00c9tude de march\u00e9 sur la livraison de nourriture en ligne\"  data-wpil-monitor-id=\"9265\">online ordering and delivery<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Comprendre le parcours client<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les objectifs sp\u00e9cifiques pour d\u00e9finir le parcours client peuvent inclure les \u00e9l\u00e9ments suivants\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify the <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lexperience-client-numerique\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019exp\u00e9rience client num\u00e9rique (CX)\"  data-wpil-monitor-id=\"9257\">customers description of an ideal dining experience<\/a> at a casual eatery to understand what makes such experience optimal<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">D\u00e9crire le profil d&#039;un client type<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Description, par un fid\u00e8le, des non-clients typiques<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Selon les clients fid\u00e8les, identifiez quels sont les freins pour les personnes qui n&#039;aiment pas consommer<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Description de l&#039;exp\u00e9rience client en point de vente<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Quel est le principal objectif de la visite\u00a0? Et quels sont les principaux points forts ?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifiez quels sont les \u00e9l\u00e9ments les moins appr\u00e9ci\u00e9s\u00a0<\/span><\/li>\n\n\n\n<li>Comprendre comment cr\u00e9er de nouvelles sources de revenus rentables telles que la commande et la livraison en ligne<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre quels sont les \u00e9l\u00e9ments les plus visibles dans l\u2019exp\u00e9rience culinaire\u00a0?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre quels sont les \u00e9l\u00e9ments les moins visibles de l&#039;exp\u00e9rience culinaire\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre ce qui rendrait l&#039;exp\u00e9rience culinaire plus confortable, agr\u00e9able, pratique, amusante, m\u00e9morable, exceptionnelle, d\u00e9contract\u00e9e, formelle, un lieu consid\u00e9r\u00e9 par le client comme pertinent pour lui, un lieu qui comprend les besoins du client, un lieu qui comprend les valeurs du client. , un lieu qui parle la langue du client, un lieu pour tous les go\u00fbts, un lieu pour tous les types de personnes.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify how loyal <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/recherche-de-clients-sur-limage-de-marque\/\" title=\"Image de marque et recherche client\"  data-wpil-monitor-id=\"9263\">customers map brands<\/a> on the following elements compared with their next best eatery: parking assistance, welcome and reception, overall mood in the outlet, clientele, d\u00e9cor and furnishing, music, climate, service excellence, friendliness, food variety, food quality, food portion size, food presentation, value for money, a place that understands what matters to their customers, a place that innovates and keep up with the trends<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the personification of the brand and <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lexperience-client-dans-les-restaurants\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019exp\u00e9rience client des restaurants\"  data-wpil-monitor-id=\"9260\">customers\u2019 next best restaurant<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre comment les clients d\u00e9finissent le caract\u00e8re de la marque<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comprendre en quoi le caract\u00e8re de la marque leur est proche<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez de nouvelles perspectives issues de l\u2019\u00e9tude de march\u00e9 sur les restaurants fast casual.<\/p>","protected":false},"author":1,"featured_media":63811,"parent":14514,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34836","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/34836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=34836"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/34836\/revisions"}],"predecessor-version":[{"id":81548,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/34836\/revisions\/81548"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=34836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}