{"id":34814,"date":"2020-03-15T22:36:18","date_gmt":"2020-03-15T22:36:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34814"},"modified":"2026-01-26T18:30:44","modified_gmt":"2026-01-26T23:30:44","slug":"entretiens-telephoniques-et-etude-de-marche","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/entretiens-telephoniques-et-etude-de-marche\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les entretiens t\u00e9l\u00e9phoniques approfondis"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur les entretiens t\u00e9l\u00e9phoniques approfondis<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Les entretiens t\u00e9l\u00e9phoniques approfondis ou TDI sont des discussions individuelles entre un mod\u00e9rateur et un r\u00e9pondant. <\/span><\/h2>\n\n\n\n

Ils suivent le sch\u00e9ma exact d\u2019un entretien approfondi. La seule diff\u00e9rence est que les parties les m\u00e8nent par t\u00e9l\u00e9phone plut\u00f4t qu'en personne. Ce type de discussion est utile dans les \u00e9tudes de march\u00e9 B2B et de la sant\u00e9. Ils sont particuli\u00e8rement utiles l\u00e0 o\u00f9 les participants sont difficiles \u00e0 atteindre. C'est \u00e9galement un excellent outil \u00e0 utiliser lorsque le sujet est complexe. <\/span><\/p>\n\n\n\n

TDIs tend to allow for more time with the respondent. It\u2019s much easier to take a little time out of someone\u2019s schedule if you only ask for a phone call. It\u2019s harder to get into the logistics of a face-to-face meeting. These interviews are valuable. Why? Because they arrive at the heart of the customers\u2019 decision-making process. TDI is one of the best ways to solve the puzzle of B2B and Healthcare business decisions. They also show what the customers want.<\/span><\/p>\n\n\n\n

Techniques qualitatives<\/span><\/h2>\n\n\n\n

TDIs are a qualitative data collection technique. It involves honest, one-on-one engagement with individual participants. The interviewer must have the requisite experience. That\u2019s the best way for these interviews to succeed and prevent data loss. He or she should know skilled elicitation techniques. Such techniques coax information from recalcitrant participants. The interviewer can undermine the entire process if he or she does not have the experience or the skill.<\/span><\/p>\n\n\n\n

Utiliser un logiciel de visioconf\u00e9rence<\/span><\/h2>\n\n\n\n

Many free video conferencing options, such as Skype, Zoom, and Facetime, are available. Skype is the most popular. It allows the Moderator to ask questions and the participant to respond online. The dynamics are like a face-to-face setting. Such interviews overcome the barrier of geography. The participants may also feel more comfortable meeting online. Their ideal location is their home or office.<\/span><\/p>\n\n\n\n

Transcription<\/span><\/h2>\n\n\n\n

Nous pouvons enregistrer ces discussions et en faire des copies \u00e9crites gr\u00e2ce \u00e0 la transcription des entretiens. Nous adaptons le processus de transcription \u00e0 diff\u00e9rentes fins, en fonction de vos besoins. La transcription permet de juger de la pertinence de l'entretien. Les utilisateurs peuvent d\u00e9sormais num\u00e9riser la copie \u00e9crite plut\u00f4t que d'\u00e9couter l'enregistrement \u00e0 chaque fois. La transcription am\u00e9liore \u00e9galement les efforts d'optimisation des moteurs de recherche et augmente la port\u00e9e de l'audience.<\/span><\/p>\n\n\n\n

Analytique<\/span><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Early forms of market analytics were computations<\/a> taken from a study of the strength of a company. These computations were from sales data, profitability levels for product lines, and similar measurements. They gave internal teams some direction based on the success of strategies used before. That changed with the Internet. Market analytics now refers to information obtained from all the relevant sources. We can now analyze everything collected and integrated into a customer\u2019s profile. Examples are contact information and buying history. TDIs are a part of the data-gathering process. Marketers can use the information gathered to increase the efficiency of businesses.<\/span><\/p>\n\n\n\n

Rapports<\/span><\/h2>\n\n\n\n

SIS International Research offers full analysis reporting, setting the groundwork for your business\u2019 marketing policy decisions. We base our reporting on the results of TDIs and other forms of Market Research. We also have an in-depth collection of market reports. Customers can review these reports to improve their research and marketing<\/a> strategies. Go to the Expertise tab and click on Publications to start your market research process. Our research can help to advance your company\u2019s industry knowledge.<\/span><\/p>\n\n\n\n

Mod\u00e9ration qualitative<\/span><\/h2>\n\n\n\n

Le mod\u00e9rateur est la personne qui anime une discussion de groupe. Le terme fait \u00e9galement r\u00e9f\u00e9rence \u00e0 l'intervieweur dans un TDI. C'est le terme g\u00e9n\u00e9ral utilis\u00e9 aux \u00c9tats-Unis pour d\u00e9signer un chercheur de march\u00e9 qualitatif. Ici, la mod\u00e9ration qualitative constitue g\u00e9n\u00e9ralement une partie importante du r\u00f4le du chercheur. Certaines personnes pr\u00e9f\u00e8rent utiliser le mot \u00ab facilitateur \u00bb pour d\u00e9signer une \u00e9tude de march\u00e9 qualitative. Cela implique une position plus ouverte adopt\u00e9e par le chercheur sur les participants.<\/span><\/p>\n\n\n\n

Facteurs cl\u00e9s de succ\u00e8s<\/span><\/h2>\n\n\n\n

Telephone Depth Interviews work best when researchers have a mix of skills. These competencies include experience, skilled elicitation techniques, and multilingual capabilities. The team at Recherche internationale SIS<\/a> has this mix, so we\u2019re in the best position to provide insight and analysis. Contact us today for more information on market research using telephone-depth interviews<\/a>.<\/span><\/p>\n\n\n\n

Notre emplacement \u00e0 New York<\/h2>\n\n\n\n

\n\n\n\n