{"id":33182,"date":"2019-09-21T18:25:53","date_gmt":"2019-09-21T18:25:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=33182"},"modified":"2026-01-24T14:16:50","modified_gmt":"2026-01-24T19:16:50","slug":"etude-de-marche-a-hawai","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/couverture-des-etats-unis\/etude-de-marche-a-hawai\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 Hawa\u00ef"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 \u00e0 Hawa\u00ef<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a501de4c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a501de4c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Hawai (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Hawa\u00ef est un \u00c9tat insulaire am\u00e9ricain situ\u00e9 dans l&#039;oc\u00e9an Pacifique, \u00e0 3 758 milles \u00e0 l&#039;ouest du continent am\u00e9ricain.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Cet \u00c9tat est un groupe de petites \u00eeles, \u00eelots, rochers, r\u00e9cifs coralliens et atolls. Hawa\u00ef poss\u00e8de un archipel de huit \u00eeles principales qui abritent pr\u00e8s de 1,5 million d&#039;Am\u00e9ricains. Tous les Hawa\u00efens sont n\u00e9s citoyens am\u00e9ricains puisque Hawa\u00ef est l&#039;un des cinquante \u00c9tats des \u00c9tats-Unis.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les insulaires gagnent leur vie de plusieurs mani\u00e8res. Beaucoup profitent des ressources naturelles que les \u00eeles ont \u00e0 offrir. Ils g\u00e9n\u00e8rent des revenus par les m\u00eames moyens principaux que n\u2019importe quel autre \u00c9tat. Ces moyens comprennent l\u2019agriculture, la p\u00eache, l\u2019industrie manufacturi\u00e8re et le secteur des services. Bien entendu, les sp\u00e9cificit\u00e9s diff\u00e8rent selon les r\u00e9gions. Hawa\u00ef produit des produits agricoles diff\u00e9rents de ceux de l&#039;Alaska ou du Colorado, par exemple.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Alimentation, agriculture et p\u00eache<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Farmers on the islands rear animals and cultivate crops to harvest and sell to customers. In this way, they earn revenue, which they use to support their livelihood. Chickens, cattle, and hogs are the most common livestock reared and sold on the islands. Farmers also sell their by-products, such as dairy and eggs.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Avez-vous d\u00e9j\u00e0 entendu parler de la pizza hawa\u00efenne ? Ce n\u2019est une invention d\u2019aucune des \u00eeles. Cependant, les garnitures uniques de cette pizza sont le jambon et les ananas. L\u2019ananas est depuis tr\u00e8s longtemps un symbole d\u2019Hawa\u00ef. C&#039;est pourquoi beaucoup de gens associent les ananas aux \u00eeles hawa\u00efennes. Les ananas, avec la canne \u00e0 sucre, sont les cultures les plus pr\u00e9cieuses d&#039;Hawa\u00ef. Les noix de macadamia constituent \u00e9galement l\u2019une des principales exportations. Cependant, les agriculteurs ne sont pas du tout limit\u00e9s dans leur choix des produits agricoles \u00e0 cultiver. Vous trouverez \u00e9galement des avocats, des bananes, des haricots, du caf\u00e9 et du ma\u00efs. Les goyaves, la laitue, les pommes de terre et les tomates font partie des autres cultures cultiv\u00e9es sur les \u00eeles.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Le fait d&#039;\u00eatre entour\u00e9 par l&#039;oc\u00e9an Pacifique offre aux p\u00eacheurs une opportunit\u00e9 sans entrave. Beaucoup pratiquent la p\u00eache commerciale. Les crevettes, les crevettes, l&#039;espadon et le thon font partie des produits de la p\u00eache de l&#039;archipel. Les insulaires pratiquent \u00e9galement la chasse \u00e0 la baleine.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Fabrication<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les produits p\u00e9troliers dominent les exportations de l&#039;\u00c9tat, et ce secteur a rapport\u00e9 pr\u00e8s de $300 millions de dollars en 2018. Les Hawa\u00efens ajoutent de la valeur \u00e0 de nombreux types de mati\u00e8res premi\u00e8res gr\u00e2ce au processus de fabrication. Par exemple, ils cr\u00e9ent des pi\u00e8ces de moteurs d\u2019avion et impriment des journaux. Les Hawa\u00efens fabriquent \u00e9galement du pain, des bonbons, des sodas, du sucre raffin\u00e9 et certains jus de fruits, des objets en pierre, en verre et en argile, ainsi que des v\u00eatements. L\u2019\u00c9tat poss\u00e8de \u00e9galement une industrie dynamique, mettant en conserve des ananas pour pr\u00e9server ce mets d\u00e9licat.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Opportunit\u00e9s de services<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e7f7a202\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e7f7a202\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Hawai (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Hawai-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The service sector is where Hawaiians generate most of the state\u2019s revenue. This sector makes up 9 percent of the state\u2019s gross product, with services ranging from a plethora of options. The intangible money-makers of Hawaii do include community, business, and personal services. Health care is a service; the law is one as well. Accounting, engineering, and car rentals are all service-based. Also falling in the service category are finance, insurance, and real estate. The islands also have military services like the Army, Air Force, Navy, and Marines.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Voyages et tourisme<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u2019industrie du tourisme est l\u2019un des services g\u00e9n\u00e9rateurs de revenus les plus importants \u00e0 Hawa\u00ef. Le tourisme a jou\u00e9 l\u2019un des r\u00f4les les plus importants en mati\u00e8re de g\u00e9n\u00e9ration de revenus. Les touristes viennent de toutes les r\u00e9gions du monde vers ce \u00ab havre de paix \u00bb bien annonc\u00e9. Les \u00eeles offrent des h\u00e9bergements haut de gamme. Vous pourrez \u00e9galement d\u00e9guster la cuisine raffin\u00e9e d&#039;Hawa\u00ef.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos des \u00e9tudes de march\u00e9 \u00e0 Hawa\u00ef<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For the state of Hawaii, market research aids investors. It assists them in understanding how the most prominent businesses and industries came to be. <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/discrete-choice-in-market-research\/\" title=\"Discrete Choice in Market Research\"  data-wpil-monitor-id=\"933\">\u00c9tude de march\u00e9<\/a> tells prospective investors why these continue to be the industries of choice for Hawaiians. It aids their understanding of the problems a sector may have. Our analysis also assists them in finding solutions to these problems. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-qualitative-pour-ameliorer-lexperience-client\/\" title=\"Recherche qualitative pour am\u00e9liorer l&#039;exp\u00e9rience client\"  data-wpil-monitor-id=\"9136\">Qualitative Research informs companies why customers<\/a> buy products.\u00a0 Key Qualitative methods include Focus Groups, Customer Interviews, and Online Communities.\u00a0 Quantitative <a href=\"https:\/\/www.sisinternational.com\/fr\/how-to-conduct-effective-quantitative-market-research\/\" title=\"How to Conduct Effective Quantitative Market Research\"  data-wpil-monitor-id=\"9137\">Recherche<\/a> measures the extent of certain buying phenomena and is often conducted by Online, Mobile, and App surveys.\u00a0 They can see the statistics and exactly how well the industry is doing. <a href=\"https:\/\/www.sisinternational.com\/fr\/le-besoin-de-veille-concurrentielle-dans-cette-recession\/\" title=\"Le besoin de veille concurrentielle en p\u00e9riode de r\u00e9cession\"  data-wpil-monitor-id=\"9135\">Strategy Research informs companies about competition<\/a>, innovation, industries, and Go-To-Market Strategy.\u00a0 Armed with these insights, they can understand the customers\u2019 reasons for supporting that industry. They can also see precisely how they can fit themselves in and make a profit.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez de nouvelles opportunit\u00e9s commerciales gr\u00e2ce aux \u00e9tudes de march\u00e9 \u00e0 Hawa\u00ef.<\/p>","protected":false},"author":1,"featured_media":68287,"parent":19303,"menu_order":41,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33182","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/33182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=33182"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/33182\/revisions"}],"predecessor-version":[{"id":81527,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/33182\/revisions\/81527"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/68287"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=33182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}