{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2026-01-26T17:26:42","modified_gmt":"2026-01-26T22:26:42","slug":"etude-de-marche-centree-sur-le-client","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-centree-sur-le-client\/","title":{"rendered":"\u00c9tude de march\u00e9 centr\u00e9e sur le client"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 centr\u00e9e sur le client<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-82ce3344\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-82ce3344\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Digital Customer Experience (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key <a href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-la-satisfaction-client\/\" title=\"8 fa\u00e7ons d&#039;augmenter la satisfaction des clients dans le commerce de d\u00e9tail\"  data-wpil-monitor-id=\"9279\">ways to boost customer<\/a> centricity include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitesse<\/li>\n\n\n\n<li>Confiance<\/li>\n\n\n\n<li>Simplicit\u00e9<\/li>\n\n\n\n<li>S\u00e9curit\u00e9<\/li>\n\n\n\n<li>Fiabilit\u00e9<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Some industries have traditionally been less customer-centric. <a href=\"https:\/\/www.sisinternational.com\/fr\/quelles-sont-les-tendances-dans-le-secteur-des-etudes-de-marche\/\" title=\"Quelles sont les tendances dans le secteur des \u00e9tudes de march\u00e9 ?\"  data-wpil-monitor-id=\"9281\">Research helps these industries<\/a> become more customer-centric:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">L&#039;industrie de la sant\u00e9<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> De nombreux patients se consid\u00e8rent comme des clients recherchant les meilleurs soins \u00e0 des prix abordables. Ce sont eux qui dirigent le secteur de la sant\u00e9. Cependant, l\u2019orientation client dans le secteur est rest\u00e9e insaisissable. De nombreux acteurs du secteur tentent encore de rattraper leur retard en accordant la priorit\u00e9 au client. Seuls quelques administrateurs d\u2019h\u00f4pitaux et m\u00e9decins se concentrent sur la fourniture de services centr\u00e9s sur le client. Ce manque d\u2019orientation client est \u00e9vident, m\u00eame si les patients deviennent de plus en plus s\u00e9lectifs. Ils ont le pouvoir de choisir o\u00f9 d\u00e9penser leur argent en mati\u00e8re de soins de sant\u00e9. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industrie des services financiers<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The financial services industry is a state-of-the-art sector. However, it has poor scores in customer centricity. The industry has had a push for digital transformation. However, financial services companies tend to have rigid cultures. This rigidity makes it difficult to achieve high customer satisfaction levels. Most financial <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/traduction-et-transcription\/services-de-traduction-et-de-transcription-en-allemand\/\" title=\"Services de traduction et de transcription en allemand\"  data-wpil-monitor-id=\"6515\">services companies struggle with generating and translating<\/a> customer insights. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/fr\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"9276\">\u00c9tude de march\u00e9 qualitative<\/a> can inspire better services and products for customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Des affaires sans friction<\/strong> is a rising trend in Finance.&nbsp; The idea is to reduce the barriers for <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-acquisition-de-clients-dans-le-domaine-des-services-financiers\/\" title=\"Conseil en acquisition de clients dans le domaine des services financiers\"  data-wpil-monitor-id=\"9289\">customers to use products and services<\/a>.&nbsp; Still, companies in this industry can benefit from delivering more <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lexperience-client-numerique\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019exp\u00e9rience client num\u00e9rique (CX)\"  data-wpil-monitor-id=\"9283\">customer centric experiences<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industrie des t\u00e9l\u00e9communications<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-fidelisation-de-la-clientele-des-services-financiers\/\" title=\"Conseil en fid\u00e9lisation de la client\u00e8le des services financiers\"  data-wpil-monitor-id=\"9285\">customers compare products and services<\/a> online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industrie des services publics <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La r\u00e9volution num\u00e9rique bouleverse le secteur des services publics. Les entreprises de ce secteur sont confront\u00e9es \u00e0 de nouveaux d\u00e9fis pour r\u00e9pondre aux attentes des utilisateurs finaux. \u00c0 mesure que l\u2019exp\u00e9rience client \u00e9volue, il devient plus difficile de trouver de nouvelles fa\u00e7ons de les impliquer. Les clients disposent de nouveaux points de contact num\u00e9riques, notamment les m\u00e9dias sociaux. Ils peuvent d\u00e9sormais recueillir des informations sur les marques avant d\u2019interagir avec elles. Les attentes des clients changeant, il devient difficile de leur plaire. Il est \u00e9galement difficile de conserver leur fid\u00e9lit\u00e9. Il est difficile pour ces entreprises d&#039;offrir une exp\u00e9rience client fluide. Voici quelques-unes des raisons pour lesquelles\u00a0: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Infrastructure complexe <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Des processus fragment\u00e9s <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Manque d\u2019agilit\u00e9 commerciale <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Capacit\u00e9s de service client incoh\u00e9rentes. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Secteur de l&#039;assurance<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The insurance industry has faced several changes over the years. These <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/services-financiers-gestion-du-changement-etudes-de-marche-conseil-en-strategie\/\" title=\"Gestion du changement dans les services financiers \u00c9tudes de march\u00e9 et conseil en strat\u00e9gie\"  data-wpil-monitor-id=\"9287\">changes have necessitated customer-centric services<\/a>. However, the traditional organizational structure of these companies gets in the way. They depend on independent insurance agents or third-party brokers. The lack of direct customer contact makes it difficult to achieve customer centricity. Still, these companies are seeking to shift to a more customer-centric model. However, they need to overcome challenges such as rising consumerism. They also need to conquer their obsession with the use of technology and high rates of talent churn. These companies need to change their capability to compete. They have to deliver services consistent with customer expectations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de l\u2019\u00e9tude de march\u00e9 centr\u00e9e sur le client<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-la-maison-intelligente\/\" title=\"\u00c9tude de march\u00e9 sur la maison intelligente\"  data-wpil-monitor-id=\"9273\">solution is market research<\/a>, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n<p>We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Entretiens clients<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li>Co-cr\u00e9ation<\/li>\n\n\n\n<li>Ethnographie de la maison, du bureau et du magasin<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les \u00e9tudes de march\u00e9 centr\u00e9es sur le client peuvent transformer votre entreprise.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":81553,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31864\/revisions\/81553"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}