{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2025-09-13T21:36:55","modified_gmt":"2025-09-14T01:36:55","slug":"etude-de-marche-centree-sur-le-client","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/branding-and-customer-research-solutions\/customer-centricity-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 centr\u00e9e sur le client"},"content":{"rendered":"

\u00c9tude de march\u00e9 centr\u00e9e sur le client<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n

Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key ways to boost customer centricity include:<\/span><\/p>\n\n\n\n

    \n
  • Vitesse<\/li>\n\n\n\n
  • Confiance<\/li>\n\n\n\n
  • Simplicit\u00e9<\/li>\n\n\n\n
  • S\u00e9curit\u00e9<\/li>\n\n\n\n
  • Fiabilit\u00e9<\/li>\n<\/ul>\n\n\n\n

    Some industries have traditionally been less customer-centric. Research helps these industries become more customer-centric:<\/span><\/p>\n\n\n\n

    L'industrie de la sant\u00e9<\/span><\/h2>\n\n\n\n

    De nombreux patients se consid\u00e8rent comme des clients recherchant les meilleurs soins \u00e0 des prix abordables. Ce sont eux qui dirigent le secteur de la sant\u00e9. Cependant, l\u2019orientation client dans le secteur est rest\u00e9e insaisissable. De nombreux acteurs du secteur tentent encore de rattraper leur retard en accordant la priorit\u00e9 au client. Seuls quelques administrateurs d\u2019h\u00f4pitaux et m\u00e9decins se concentrent sur la fourniture de services centr\u00e9s sur le client. Ce manque d\u2019orientation client est \u00e9vident, m\u00eame si les patients deviennent de plus en plus s\u00e9lectifs. Ils ont le pouvoir de choisir o\u00f9 d\u00e9penser leur argent en mati\u00e8re de soins de sant\u00e9. <\/span><\/p>\n\n\n\n

    Industrie des services financiers<\/span><\/h2>\n\n\n\n

    Le secteur des services financiers est un secteur de pointe. Cependant, ses scores en mati\u00e8re d\u2019orientation client sont m\u00e9diocres. L\u2019industrie a \u00e9t\u00e9 pouss\u00e9e vers la transformation num\u00e9rique. Cependant, les soci\u00e9t\u00e9s de services financiers ont tendance \u00e0 avoir une culture rigide. Cette rigidit\u00e9 rend difficile l\u2019atteinte de niveaux \u00e9lev\u00e9s de satisfaction client. La plupart des soci\u00e9t\u00e9s de services financiers ont du mal \u00e0 g\u00e9n\u00e9rer et \u00e0 traduire les informations sur les clients. Les \u00e9tudes de march\u00e9 quantitatives et qualitatives peuvent inspirer de meilleurs services et produits pour les clients. <\/span><\/p>\n\n\n\n

    Des affaires sans friction<\/strong> is a rising trend in Finance.  The idea is to reduce the barriers for customers to use products and services.  Still, companies in this industry can benefit from delivering more customer centric experiences. <\/span><\/p>\n\n\n\n

    Industrie des t\u00e9l\u00e9communications<\/span><\/h2>\n\n\n\n

    The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their customers compare products and services online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n

    Industrie des services publics <\/span><\/h2>\n\n\n\n

    La r\u00e9volution num\u00e9rique bouleverse le secteur des services publics. Les entreprises de ce secteur sont confront\u00e9es \u00e0 de nouveaux d\u00e9fis pour r\u00e9pondre aux attentes des utilisateurs finaux. \u00c0 mesure que l\u2019exp\u00e9rience client \u00e9volue, il devient plus difficile de trouver de nouvelles fa\u00e7ons de les impliquer. Les clients disposent de nouveaux points de contact num\u00e9riques, notamment les m\u00e9dias sociaux. Ils peuvent d\u00e9sormais recueillir des informations sur les marques avant d\u2019interagir avec elles. Les attentes des clients changeant, il devient difficile de leur plaire. Il est \u00e9galement difficile de conserver leur fid\u00e9lit\u00e9. Il est difficile pour ces entreprises d'offrir une exp\u00e9rience client fluide. Voici quelques-unes des raisons pour lesquelles\u00a0: <\/span><\/p>\n\n\n\n

      \n
    • Infrastructure complexe <\/span><\/li>\n\n\n\n
    • Des processus fragment\u00e9s <\/span><\/li>\n\n\n\n
    • Manque d\u2019agilit\u00e9 commerciale <\/span><\/li>\n\n\n\n
    • Capacit\u00e9s de service client incoh\u00e9rentes. <\/span><\/li>\n<\/ul>\n\n\n\n

      Secteur de l'assurance<\/span><\/h2>\n\n\n\n

      Le secteur de l'assurance a \u00e9t\u00e9 confront\u00e9 \u00e0 plusieurs changements au fil des ann\u00e9es. Ces changements ont n\u00e9cessit\u00e9 des services centr\u00e9s sur le client. Cependant, la structure organisationnelle traditionnelle de ces entreprises fait obstacle. Ils d\u00e9pendent d\u2019agents d\u2019assurance ind\u00e9pendants ou de courtiers tiers. Le manque de contact direct avec le client rend difficile l\u2019atteinte d\u2019une approche centr\u00e9e sur le client. Pourtant, ces entreprises cherchent \u00e0 \u00e9voluer vers un mod\u00e8le plus centr\u00e9 sur le client. Cependant, ils doivent surmonter des d\u00e9fis tels que la mont\u00e9e du consum\u00e9risme. Ils doivent \u00e9galement vaincre leur obsession pour l\u2019utilisation de la technologie et le taux \u00e9lev\u00e9 de d\u00e9sabonnement des talents. Ces entreprises doivent modifier leur capacit\u00e9 \u00e0 \u00eatre comp\u00e9titives. Ils doivent fournir des services conformes aux attentes des clients.<\/span><\/p>\n\n\n\n

      \u00c0 propos de l\u2019\u00e9tude de march\u00e9 centr\u00e9e sur le client<\/span><\/h2>\n\n\n\n

      Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The solution is market research, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n

      We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n

        \n
      • Groupes de discussion<\/li>\n\n\n\n
      • Entretiens clients<\/li>\n\n\n\n
      • Enqu\u00eates<\/li>\n\n\n\n
      • Co-cr\u00e9ation<\/li>\n\n\n\n
      • Ethnographie de la maison, du bureau et du magasin<\/li>\n<\/ul>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        D\u00e9couvrez comment les \u00e9tudes de march\u00e9 centr\u00e9es sur le client peuvent transformer votre entreprise.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":68315,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31864\/revisions\/68315"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}