{"id":31802,"date":"2019-06-09T19:57:51","date_gmt":"2019-06-09T19:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31802"},"modified":"2026-01-26T18:12:34","modified_gmt":"2026-01-26T23:12:34","slug":"etude-de-marche-narrative","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-narrative\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le storytelling"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur le storytelling<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Les humains se racontent des histoires depuis des mill\u00e9naires.  <\/span><\/h2>\n\n\n\n

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, c<\/span>ompanies are opting for new ways to share information about their brands. They need innovative ways to reach the customers<\/a> at their disposal. In a bid to foster loyalty and draw more customers<\/a>, they have resorted to storytelling. <\/span><\/p>\n\n\n\n

Raconter votre histoire est d\u00e9sormais un \u00e9l\u00e9ment essentiel pour \u00e9tablir votre marque. Cela d\u00e9finira la fa\u00e7on dont les gens vous voient. Cela permet \u00e9galement aux clients de commencer \u00e0 nouer une relation avec vous et votre entreprise. Faites-le bien et vous pourrez d\u00e9velopper une marque florissante avec un grand avenir. Les gens ach\u00e8teront chez vous s\u2019ils aiment ce que vous faites, vos id\u00e9aux et les histoires que vous partagez.<\/span><\/p>\n\n\n\n

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research<\/a>. In this way, they can improve the very pillars of the storytelling. <\/span><\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 aident \u00e0 trouver des personnages appropri\u00e9s<\/span><\/h2>\n\n\n\n

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market recherche<\/a> comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.<\/span><\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 aident \u00e0 d\u00e9velopper des sc\u00e9narios authentiques<\/span><\/h2>\n\n\n\n

Nous avons entendu parler d'histoires qui s'effondrent \u00e0 cause d'une s\u00e9rie de critiques n\u00e9gatives de la part des clients ou du public. Les scripts qui forment des histoires doivent \u00eatre originaux et fluides. Les \u00e9tudes de march\u00e9 emp\u00eachent les conteurs de cr\u00e9er un contenu r\u00e9p\u00e9titif, ennuyeux et terne. Il fournit une diversit\u00e9 de mat\u00e9riel \u00e0 partir duquel vous pouvez d\u00e9velopper des intrigues \u00e9piques. Les histoires d\u00e9riv\u00e9es de ces recherches capteront l\u2019attention de votre public. Ils auront \u00e9galement un impact permanent sur leur vision d\u2019un produit ou d\u2019une id\u00e9e particuli\u00e8re.<\/span><\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 cr\u00e9ent des illustrations et des m\u00e9taphores<\/span><\/h2>\n\n\n\n

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information<\/a> to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders\u2019 support.<\/span><\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 aident les conteurs \u00e0 d\u00e9terminer les tournants et les points culminants<\/span><\/h2>\n\n\n\n

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market<\/a>. Market recherche<\/a> can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and \u2018pledge of loyalty\u2019 towards the product. Market research is critical if you want to achieve these lofty goals.<\/span><\/p>\n\n\n\n

\u00c0 propos des \u00e9tudes de march\u00e9 sur le storytelling<\/span><\/h2>\n\n\n\n

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful<\/a> storytelling.  We conduct:<\/span><\/p>\n\n\n\n