{"id":31502,"date":"2019-04-20T22:08:37","date_gmt":"2019-04-20T22:08:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31502"},"modified":"2026-01-26T18:35:24","modified_gmt":"2026-01-26T23:35:24","slug":"etude-de-marche-sur-les-technologies-de-la-mode","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-les-technologies-de-la-mode\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les technologies de la mode"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur les technologies de la mode<\/strong><\/span><\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n\n

La technologie est l'avenir de la mode<\/span><\/h2>\n\n\n\n

Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways<\/a>. For example, retailers can use apps and software to deliver their products. <\/span><\/p>\n\n\n\n

Technology has transformed the fashion industry<\/a>. Many consumers now use e-commerce to buy the latest fashions, and they also take suggestions from bloggers. These bloggers are now influencers, and they sit in the front row at major events like New York Fashion Week. Tech has opened the world of fashion, making it accessible to consumers all over the world.<\/span><\/p>\n\n\n\n

Fashion tech market research<\/a> is essential for companies desiring to enter this space. We offer app development and market research for fashion<\/a> subscription and other services.<\/span><\/p>\n\n\n\n

La technologie aide les entreprises de mode \u00e0 prosp\u00e9rer<\/span><\/h2>\n\n\n\n

Rent the Runway est un exemple d\u2019entreprise de technologie de la mode prosp\u00e8re. L'entreprise permet aux clients de louer des pi\u00e8ces de haute couture moyennant un abonnement mensuel. Les consommateurs peuvent choisir parmi des centaines de milliers d'options. Avec l\u2019option illimit\u00e9e, les consommateurs peuvent louer autant d\u2019articles qu\u2019ils le souhaitent, sans date de retour d\u00e9finie. Rent to Runway offre la livraison et l'assurance gratuites, et ils nettoient \u00e9galement \u00e0 sec les pi\u00e8ces.<\/span><\/p>\n\n\n\n

Another example is GPShopper. This company caters to retailers<\/a>, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS. <\/span><\/p>\n\n\n\n

L'avenir de la mode<\/span><\/h2>\n\n\n\n

Les robots coupent et cousent d\u00e9sormais. L\u2019industrie utilise les calculs de l\u2019IA pour anticiper les mod\u00e8les de style. L'innovation d\u00e9finit chaque \u00e9tape du processus de conception. <\/span><\/p>\n\n\n\n

Les consommateurs se lancent dans un nouveau type de shopping gr\u00e2ce au commerce \u00e9lectronique mobile. Equip\u00e9s de nos t\u00e9l\u00e9phones portables, nous disposons d\u00e9sormais d\u2019options de paiement transparentes. Les d\u00e9taillants proposent d'excellentes alternatives de portefeuille telles qu'Apple et Android Pay. Deux consommateurs sur trois \u00e2g\u00e9s de vingt \u00e0 trente ans pr\u00e9f\u00e8rent faire leurs achats en ligne plut\u00f4t que de se rendre dans un magasin physique. <\/span><\/p>\n\n\n\n

La r\u00e9alit\u00e9 virtuelle consolide les univers physiques et en ligne du commerce de d\u00e9tail. Par exemple, les avatars \u00e0 essayer deviennent un grand succ\u00e8s dans le monde de la mode. Un exemple est l\u2019application DressingRoom. Cette application permet aux consommateurs d'essayer des v\u00eatements et de les ajuster parfaitement avant de les acheter.<\/span><\/p>\n\n\n\n

Fashion companies are increasingly investing in Omnichannel strategies<\/a>, algorithms, data science, inventory management systems, and web usability.<\/p>\n\n\n\n

Avantages de la technologie de la mode<\/span><\/h2>\n\n\n\n

Fashion tech has made the \u201cSee Now, Buy Now\u201d campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.<\/span><\/p>\n\n\n\n

\u00c0 propos des \u00e9tudes de march\u00e9 sur les technologies de la mode <\/span><\/h2>\n\n\n\n

Fashion Tech Market Research permet aux grandes entreprises d\u2019affiner leurs offres. Cela leur permet d\u2019augmenter leur rentabilit\u00e9 tout en offrant aux consommateurs la meilleure exp\u00e9rience possible.  <\/span><\/p>\n\n\n\n

SIS International Market Research uses three main methods to analyze industries. We do Quantitative Research where we collect numerical data<\/a>. We use this data in statistical analysis to understand data trends<\/a>. We also conduct Qualitative Research using focus groups<\/a>, online communities, ethnography, shop alongs and other tools. We use Qualitative methods to determine why a customer has acted or purchased in a certain way.<\/span><\/p>\n\n\n\n

We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies<\/a>. It gives companies insights on positioning and segmentation. It helps them maintain product\/service quality and plan new product development.<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez de nouvelles fa\u00e7ons d\u2019\u00eatre plus rentable gr\u00e2ce aux \u00e9tudes de march\u00e9 sur les technologies de la mode.<\/p>","protected":false},"author":1,"featured_media":63944,"parent":14514,"menu_order":46,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31502","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31502"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31502\/revisions"}],"predecessor-version":[{"id":81776,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31502\/revisions\/81776"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63944"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}