{"id":31502,"date":"2019-04-20T22:08:37","date_gmt":"2019-04-20T22:08:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31502"},"modified":"2025-10-19T01:15:01","modified_gmt":"2025-10-19T05:15:01","slug":"etude-de-marche-sur-les-technologies-de-la-mode","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/fashion-technology-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les technologies de la mode"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u00c9tude de march\u00e9 sur les technologies de la mode<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-95a1cee2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-95a1cee2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Menswear apparel fashion (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La technologie est l&#039;avenir de la mode<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways. For example, retailers can use apps and software to deliver their products. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La technologie a transform\u00e9 l&#039;industrie de la mode. De nombreux consommateurs utilisent d\u00e9sormais le commerce \u00e9lectronique pour acheter les derni\u00e8res tendances de la mode et suivent \u00e9galement les suggestions des blogueurs. Ces blogueurs sont d\u00e9sormais des influenceurs et sont aux premiers rangs lors des grands \u00e9v\u00e9nements comme la Fashion Week de New York. La technologie a ouvert le monde de la mode, le rendant accessible aux consommateurs du monde entier.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion tech market research is essential for companies desiring to enter this space. We offer app development and market research for fashion subscription and other services.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La technologie aide les entreprises de mode \u00e0 prosp\u00e9rer<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rent the Runway est un exemple d\u2019entreprise de technologie de la mode prosp\u00e8re. L&#039;entreprise permet aux clients de louer des pi\u00e8ces de haute couture moyennant un abonnement mensuel. Les consommateurs peuvent choisir parmi des centaines de milliers d&#039;options. Avec l\u2019option illimit\u00e9e, les consommateurs peuvent louer autant d\u2019articles qu\u2019ils le souhaitent, sans date de retour d\u00e9finie. Rent to Runway offre la livraison et l&#039;assurance gratuites, et ils nettoient \u00e9galement \u00e0 sec les pi\u00e8ces.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Another example is GPShopper. This company caters to retailers, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">L&#039;avenir de la mode<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les robots coupent et cousent d\u00e9sormais. L\u2019industrie utilise les calculs de l\u2019IA pour anticiper les mod\u00e8les de style. L&#039;innovation d\u00e9finit chaque \u00e9tape du processus de conception. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les consommateurs se lancent dans un nouveau type de shopping gr\u00e2ce au commerce \u00e9lectronique mobile. Equip\u00e9s de nos t\u00e9l\u00e9phones portables, nous disposons d\u00e9sormais d\u2019options de paiement transparentes. Les d\u00e9taillants proposent d&#039;excellentes alternatives de portefeuille telles qu&#039;Apple et Android Pay. Deux consommateurs sur trois \u00e2g\u00e9s de vingt \u00e0 trente ans pr\u00e9f\u00e8rent faire leurs achats en ligne plut\u00f4t que de se rendre dans un magasin physique. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La r\u00e9alit\u00e9 virtuelle consolide les univers physiques et en ligne du commerce de d\u00e9tail. Par exemple, les avatars \u00e0 essayer deviennent un grand succ\u00e8s dans le monde de la mode. Un exemple est l\u2019application DressingRoom. Cette application permet aux consommateurs d&#039;essayer des v\u00eatements et de les ajuster parfaitement avant de les acheter.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion companies are increasingly investing in Omnichannel strategies, algorithms, data science, inventory management systems, and web usability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Avantages de la technologie de la mode<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion tech has made the \u201cSee Now, Buy Now\u201d campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos des \u00e9tudes de march\u00e9 sur les technologies de la mode&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion Tech Market Research permet aux grandes entreprises d\u2019affiner leurs offres. Cela leur permet d\u2019augmenter leur rentabilit\u00e9 tout en offrant aux consommateurs la meilleure exp\u00e9rience possible.&nbsp; <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS International Market Research utilise trois m\u00e9thodes principales pour analyser les industries. Nous effectuons des recherches quantitatives o\u00f9 nous collectons des donn\u00e9es num\u00e9riques. Nous utilisons ces donn\u00e9es dans l&#039;analyse statistique pour comprendre les tendances des donn\u00e9es. Nous menons \u00e9galement des recherches qualitatives \u00e0 l&#039;aide de groupes de discussion, de communaut\u00e9s en ligne, d&#039;ethnographie, de boutiques et d&#039;autres outils. Nous utilisons des m\u00e9thodes qualitatives pour d\u00e9terminer pourquoi un client a agi ou achet\u00e9 d&#039;une certaine mani\u00e8re.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies. It gives companies insights on positioning and segmentation. It helps them maintain product\/service quality and plan new product development.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez de nouvelles fa\u00e7ons d\u2019\u00eatre plus rentable gr\u00e2ce aux \u00e9tudes de march\u00e9 sur les technologies de la mode.<\/p>","protected":false},"author":1,"featured_media":63944,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31502","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31502"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31502\/revisions"}],"predecessor-version":[{"id":71524,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31502\/revisions\/71524"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63944"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}