{"id":31498,"date":"2019-04-20T21:44:07","date_gmt":"2019-04-20T21:44:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31498"},"modified":"2026-01-25T17:07:48","modified_gmt":"2026-01-25T22:07:48","slug":"etude-de-marche-agile","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/innovation\/etude-de-marche-agile\/","title":{"rendered":"\u00c9tude de march\u00e9 agile"},"content":{"rendered":"

\u00c9tude de march\u00e9 agile<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Agile is an approach to carrying out projects with speed and flexibility. <\/span><\/h2>\n\n\n\n

It adapts to changes in market and sector conditions. It turns these changes into a competitive advantage. How can it do that? By chopping the project into small parts to deliver them little by little in a defined time. All companies increasingly need to be flexible since they are in a constant state of uncertainty. A global economy, digital disruption,<\/span> and new technologies are constantly changing the business landscape.\u00a0 Companies must be able to react and adapt to an unexpected change quickly and efficiently. \u00a0<\/span><\/p>\n\n\n\n

Rendre votre entreprise agile<\/strong><\/span><\/h2>\n\n\n\n

Companies are now taking a comprehensive Agile approach. They are implementing their principles and techniques throughout their organizations. They are also employing business agility in groups outside of information technology (IT). Many companies are currently expanding Agile into three main areas. These areas are product development, human resources, and portfolio management. <\/span><\/p>\n\n\n\n

Toute entreprise fera bien de se transformer en approche et en pratiques Agile. Pour les ressources humaines, cela aura un impact positif sur les pratiques d\u2019embauche, les parcours de carri\u00e8re et les r\u00f4les. Il am\u00e9liore \u00e9galement la gestion des performances culturelles et la formation. Tous les domaines peuvent n\u00e9cessiter une mise \u00e0 jour pour s'aligner sur les principes et les valeurs d'Agile.<\/span><\/p>\n\n\n\n

Avec la gestion de portefeuille Lean, certaines pratiques peuvent \u00eatre nouvelles pour l\u2019entreprise. Ces pratiques incluent la planification, la transparence et l\u2019alignement. Ils incluent \u00e9galement la collaboration et la mesure des r\u00e9sultats align\u00e9s avec l\u2019approche. L\u2019entreprise doit donner \u00e0 son personnel les moyens de prendre des d\u00e9cisions sur la mani\u00e8re de mettre en place ces pratiques. Ainsi, l\u2019entreprise devrait rationaliser ses processus. Il devrait \u00e9liminer des \u00e9l\u00e9ments tels que les longues cha\u00eenes d\u2019approbation et autres goulots d\u2019\u00e9tranglement.<\/span><\/p>\n\n\n\n

Agile montre aux entreprises comment la fourniture de la valeur la plus \u00e9lev\u00e9e se traduira par la plus grande satisfaction. Cela permettra \u00e9galement une boucle de r\u00e9troaction plus serr\u00e9e. Des techniques telles que \u00ab\u00a0Google Design Sprint\u00a0\u00bb permettent \u00e0 la gestion de produits de r\u00e9aliser des prototypes. Cela leur permet \u00e9galement de v\u00e9rifier diff\u00e9rentes id\u00e9es plus t\u00f4t avec les clients.<\/span><\/p>\n\n\n\n

Comment \u00eatre plus agile<\/h2>\n\n\n\n

The Agile approach is flexible and easier to learn. A unique feature is that it uses multidisciplinary teams. It brings together marketing people and designers<\/a>. It also includes those involved in the development and the business side of the company. Together, they provide the most realistic vision possible for the end user.<\/span><\/p>\n\n\n\n

The Agile marketing concept is innovative<\/a>. It is of special interest to those who work with online applications, because companies need to respond faster to consumer interactions in the digital environment. <\/span><\/p>\n\n\n\n

Agile marketers or researchers<\/a> have a significant amount of data at their fingertips. For example, social media analytics provide insight into clients who use these platforms. Agile market researchers can interact with customers using social content. Companies can use this valuable information for the optimization of their marketing<\/a> campaigns. They can also use it to engage with existing clients and reduce churn rates.<\/span><\/p>\n\n\n\n

\u00c0 propos des \u00e9tudes de march\u00e9 agiles<\/h2>\n\n\n\n

The role of \u00e9tude de march\u00e9<\/a> is to generate information in time to create or align brand strategies. These strategies must be consumer-focused. Agility in this process, often seen as a differential, begins to be a need. Some research models must have a time for data<\/a> collection and analysis. This set time must be greater than what the market needs. Thus, incorporating new business models for the segment becomes essential. <\/span><\/p>\n\n\n\n

\u00c9tude de march\u00e9 sur le sprint agile<\/strong><\/span><\/h2>\n\n\n\n

Scrum est une m\u00e9thode Agile sp\u00e9cifique et un processus de d\u00e9veloppement incr\u00e9mental. Un Sprint est une p\u00e9riode d\u00e9finie pendant laquelle les d\u00e9veloppeurs doivent terminer leur travail et le pr\u00e9senter pour r\u00e9vision. La planification de sprint fait r\u00e9f\u00e9rence \u00e0 un processus collaboratif impliquant le Scrum Master qui facilite la r\u00e9union. Il inclut \u00e9galement le propri\u00e9taire du produit. Les gestionnaires peuvent clarifier les d\u00e9tails des \u00e9l\u00e9ments du backlog du produit et leurs crit\u00e8res d'acceptation. Cela implique \u00e9galement une \u00e9quipe Agile. L'\u00e9quipe doit d\u00e9finir le travail et les efforts essentiels pour respecter son engagement Sprint.<\/span><\/p>\n\n\n\n

Agile Sprints are helpful in IT product and advertising testing<\/a>.  Companies can test a Minimum Viable Product<\/a> or prototype with a small number of interviews, make changes, and then test again in several phases.  This allows a better, cheaper and faster product development process.<\/p>\n\n\n\n

Avantages de l\u2019\u00e9tude de march\u00e9 agile<\/h2>\n\n\n\n

Une \u00e9tude de march\u00e9 agile est n\u00e9cessaire car elle permet aux entreprises de\u00a0:<\/span><\/p>\n\n\n\n