{"id":31485,"date":"2019-04-18T03:22:00","date_gmt":"2019-04-18T03:22:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31485"},"modified":"2025-09-13T23:23:13","modified_gmt":"2025-09-14T03:23:13","slug":"sur-les-meilleures-etudes-de-marche-sur-les-medias-ott","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/over-the-top-media-ott-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les m\u00e9dias sup\u00e9rieurs (OTT)"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur les m\u00e9dias sup\u00e9rieurs (OTT)<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

L\u2019une des plus grandes transformations m\u00e9diatiques depuis une g\u00e9n\u00e9ration<\/span><\/h2>\n\n\n\n

Over-the-top media, also known as OTT, refers to the delivery of audio, video, and other media over the internet. This delivery takes place without the direct involvement of a telecommunication company. At first, this term was only used to describe the distribution of audio and video. It has since expanded to cover any service that is available over the internet. A subscriber for OTT services is free to access his or her subscribed media from anywhere in the world at any time. Soon, subscribers will be able to stream media using any form of access technology.<\/span><\/p>\n\n\n\n

L'avenir des m\u00e9dias OTT<\/span><\/h2>\n\n\n\n

Les d\u00e9veloppements technologiques r\u00e9cents ont cr\u00e9\u00e9 un environnement favorable au progr\u00e8s de l\u2019OTT. L'Internet abordable a jou\u00e9 un r\u00f4le important dans son d\u00e9veloppement. L\u2019\u00e9cart de nombreux millennials par rapport aux programmes t\u00e9l\u00e9vis\u00e9s traditionnels a \u00e9galement contribu\u00e9 \u00e0 cette situation. Les Millennials pr\u00e9f\u00e8rent choisir ce qu\u2019ils veulent regarder et quand le regarder. De plus, comme il n\u2019y a pas de frais d\u2019annulation, de plus en plus de personnes pr\u00e9f\u00e8rent ces services.<\/span><\/p>\n\n\n\n

Les pr\u00e9visionnistes s\u2019attendent \u00e0 une croissance rapide du march\u00e9 OTT au cours des prochaines ann\u00e9es. Des exemples de services OTT sont Apple, Amazon, Netflix et Hulu. Skype, Facebook et Twitter sont \u00e9galement consid\u00e9r\u00e9s comme OTT.<\/span><\/p>\n\n\n\n

Strat\u00e9gie concurrentielle dans le secteur OTT<\/span><\/h2>\n\n\n\n

Netflix still dominates the streaming market. However, more and more content owners are publishing their content across various platforms. Somehow, all the competitors want their apps on the home screen of a smartphone. As the competition increases within this field, it will become harder to get noticed.<\/span><\/p>\n\n\n\n

Pourquoi une \u00e9tude de march\u00e9 est-elle n\u00e9cessaire pour les fournisseurs de services multim\u00e9dias OTT\u00a0?<\/span><\/h2>\n\n\n\n

Les \u00e9tudes de march\u00e9 montrent aux prestataires de services les d\u00e9fis pr\u00e9sent\u00e9s par les clients qu\u2019ils ciblent. Le prestataire pourra \u00e9galement recueillir les avis des utilisateurs. Par exemple, disons que le fournisseur souhaite lancer un service gratuit financ\u00e9 par la publicit\u00e9. Il ou elle peut utiliser une \u00e9tude de march\u00e9 pour la comparer \u00e0 une option co\u00fbteuse sans publicit\u00e9. Les clients peuvent \u00e9galement avoir des id\u00e9es pr\u00e9cises sur la mani\u00e8re dont ils souhaitent payer les services qu\u2019ils re\u00e7oivent. Cette situation cr\u00e9erait davantage d\u2019opportunit\u00e9s pour les prestataires de services de mon\u00e9tiser leurs services.<\/span><\/p>\n\n\n\n

Qualitatif <\/span>M\u00e9thodes d'\u00e9tude de march\u00e9<\/span><\/h2>\n\n\n\n

Les chercheurs utilisent cette m\u00e9thode pour collecter et analyser des donn\u00e9es non num\u00e9riques. Par exemple, ils recueillent des raisons, des id\u00e9es et des opinions. La recherche qualitative peut identifier les tendances croissantes dans les opinions et les pens\u00e9es. Il est \u00e9galement utilis\u00e9 pour d\u00e9couvrir comment les gens prennent conscience de leurs r\u00e9alit\u00e9s sociales. Les chercheurs qualitatifs utilisent un large \u00e9ventail de m\u00e9thodes, notamment l'ethnographie en ligne, les entretiens non structur\u00e9s et les groupes de discussion. Les chercheurs utilisent \u00e9galement des enqu\u00eates en ligne comportant des questions ouvertes. <\/span><\/p>\n\n\n\n

La recherche qualitative offre des r\u00e9ponses approfondies sur les raisons pour lesquelles un consommateur s'abonne \u00e0 un service. Cela donne \u00e9galement un aper\u00e7u de ce qui pousse un consommateur \u00e0 s'abonner \u00e0 un service et \u00e0 en rejeter un autre. La recherche qualitative peut identifier le processus de r\u00e9flexion derri\u00e8re l'opinion exprim\u00e9e par le consommateur. Cette m\u00e9thode permet \u00e0 un utilisateur d'obtenir des informations riches et descriptives aupr\u00e8s des consommateurs.<\/span><\/p>\n\n\n\n

Quantitatif <\/span>M\u00e9thodes d'\u00e9tude de march\u00e9<\/span><\/h2>\n\n\n\n

This method uses numerical, measurable data to develop facts and identify patterns. The data is in the form of numbers and statistics, often arranged in graphs, charts, and other non-textual forms. This research method includes a range of data-extracting techniques such as online polls. It also includes mobile and app surveys, kiosk surveys, and systematic observations.<\/span><\/p>\n\n\n\n

Quantitative research has the advantage of collecting reliable data. When it comes to acquiring data from a large population, it’s easier to measure the outcome of this research compared with the qualitative method. Another advantage is the ability to convert its result into highly-accurate predictions.<\/span><\/p>\n\n\n\n

Recherche strat\u00e9gique<\/span><\/h2>\n\n\n\n

We provide Advanced Strategy solutions such as Market Opportunity Analysis, Market Assessments, and Go-To-Market Strategy.\u00a0 Key methods include Primary Research, Secondary Research, and Subject Matter Expert research.\u00a0 Desk Research refers to an accumulation of data that already exists. Data sources may exist as published government reports, company records, databases, periodicals, newspapers and magazines.\u00a0<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez de nouvelles fa\u00e7ons de tirer parti de l\u2019\u00e9tude de march\u00e9 Over the Top Media.<\/p>","protected":false},"author":1,"featured_media":63637,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31485","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31485"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31485\/revisions"}],"predecessor-version":[{"id":68391,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31485\/revisions\/68391"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63637"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}