{"id":31447,"date":"2019-04-14T22:09:37","date_gmt":"2019-04-14T22:09:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31447"},"modified":"2025-09-13T23:07:46","modified_gmt":"2025-09-14T03:07:46","slug":"etude-de-marche-de-decouverte-de-clients","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/branding-and-customer-research-solutions\/customer-discovery-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la d\u00e9couverte de clients"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c9tude de march\u00e9 sur la d\u00e9couverte de clients<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-289d7016\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-289d7016\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Achats clients (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Les clients sont au c\u0153ur de chaque entreprise. Nous vous aidons \u00e0 les trouver.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Il ne suffit pas d&#039;avoir une id\u00e9e de produit innovante ou de pratiquer des prix raisonnables pour tout. Vous avez toujours besoin d\u2019un march\u00e9 potentiel \u00e0 cibler. Bien entendu, il est essentiel d\u2019optimiser le d\u00e9veloppement des produits. Il est encore plus important de faire appel aux bons experts pour vous aider \u00e0 pr\u00eater attention aux \u00e9tudes de march\u00e9 sur la d\u00e9couverte des clients. Les entreprises devraient consacrer le temps et l\u2019argent n\u00e9cessaires pour optimiser les \u00e9tudes de march\u00e9 sur la d\u00e9couverte des clients. Cette analyse vous aidera \u00e0 comprendre vos clients. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rather than seeing the big picture, Customer Discovery looks at the issue at the micro level. It\u2019s better to do this type of research in person. The researcher interviews those involved and asks them how they deal with specific tasks. He or she will also find out if they have any challenges. This type of research is about discovering the customer\u2019s needs and problems when trying to do a task.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">M\u00e9thodes d\u2019\u00e9tude de march\u00e9 sur la d\u00e9couverte de clients<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voici quelques m\u00e9thodes pour r\u00e9aliser une \u00e9tude de march\u00e9 sur la d\u00e9couverte de clients\u00a0:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ethnographie<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;ethnographie est l&#039;outil id\u00e9al pour les \u00e9tudes de march\u00e9 de d\u00e9couverte de clients. Le terme \u00ab ethnographie \u00bb d\u00e9crit tout projet de recherche qualitative qui fournit une description approfondie et d\u00e9taill\u00e9e de la vie et des pratiques quotidiennes d&#039;un groupe ethnique. Les informations que vous obtiendrez peuvent vous donner une vue compl\u00e8te du march\u00e9 et des clients. Les organisations commerciales peuvent obtenir des orientations strat\u00e9giques compl\u00e8tes sur divers aspects de la planification d\u2019entreprise. Certains acteurs du march\u00e9 per\u00e7oivent l\u2019ethnographie comme un outil inefficace ou chronophage. N\u00e9anmoins, cela peut fournir des informations utiles. Le processus aide les entreprises \u00e0 comprendre les exigences et les besoins de leurs consommateurs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Chasse cool<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Coolhunting est la m\u00e9thode d&#039;\u00e9tude de march\u00e9 la plus simple de par son concept, et de nombreuses entreprises la consid\u00e8rent comme le secret de leur succ\u00e8s. Certaines personnes qualifient cette nouvelle technique de d\u00e9tection de tendances. Pour coolhunting, le chercheur observe le march\u00e9 par rapport aux besoins de votre entreprise. Ils font ensuite des pr\u00e9dictions bas\u00e9es sur leur analyse. Vous pouvez utiliser la chasse au cool comme sous-ensemble de l\u2019analyse des tendances pour prendre de meilleures d\u00e9cisions. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Entretiens de rue et exp\u00e9ditions de rue<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Street Expeditions technique, where the researchers do a complete analysis of different streets, is one of the best. It can provide you with complete information about the market. This analysis tells them what the customers are seeking. You will get information about the location of your target customers. This information will help you to increase your sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Chasse aux tendances<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trend Hunting is the perfect way to understand what is on the mind of the public. It helps organizations to understand current cultural trends around the world. It also helps them to forecast what is going to happen in the market in the future. Businesses can use Trend Hunting to research their customers. It will assist them in discovering the market based on the latest trends.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Aper\u00e7u de la communaut\u00e9<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Les informations sur la communaut\u00e9 peuvent \u00eatre le meilleur moyen de r\u00e9aliser une \u00e9tude de march\u00e9 de d\u00e9couverte de clients. Vous pouvez rassembler et utiliser les informations de la communaut\u00e9 provenant de diverses ressources pour vous fournir des donn\u00e9es mises \u00e0 jour et pertinentes pour les march\u00e9s cibles de votre organisation. Cela vous aide \u00e0 comprendre les consommateurs. Cela vous aide \u00e9galement \u00e0 d\u00e9velopper de meilleures strat\u00e9gies pour d\u00e9couvrir vos nouveaux clients.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur la d\u00e9couverte de clients<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You need customers who are willing to buy your products. Without them, your innovative ideas can never provide you with any benefit. You need to research your potential market to enhance your customer development. That is the only way to achieve success in the market. The methods mentioned above are beneficial for market research. They help you to understand the consumers around you. When you use them, you can make better decisions for your organization.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous proposons des \u00e9tudes de march\u00e9 de d\u00e9couverte de clients pour vous aider \u00e0 trouver de nouveaux clients et \u00e0 augmenter vos ventes.<\/p>","protected":false},"author":1,"featured_media":62654,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31447","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31447"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31447\/revisions"}],"predecessor-version":[{"id":68386,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31447\/revisions\/68386"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62654"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}