{"id":31358,"date":"2019-03-26T05:05:20","date_gmt":"2019-03-26T05:05:20","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31358"},"modified":"2025-09-13T23:03:21","modified_gmt":"2025-09-14T03:03:21","slug":"etude-de-marche-a-broadway","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-a-broadway\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 Broadway"},"content":{"rendered":"

\u00c9tude de march\u00e9 \u00e0 Broadway<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Des solutions de recherche pour de meilleures performances<\/h2>\n\n\n\n

Les \u00e9tudes de march\u00e9 permettent aux organisations de prendre des d\u00e9cisions meilleures et plus \u00e9clair\u00e9es. En tant que fournisseurs de divertissements haut de gamme, les th\u00e9\u00e2tres de Broadway peuvent \u00e9galement b\u00e9n\u00e9ficier d\u2019\u00e9tudes de march\u00e9. Une analyse d\u00e9taill\u00e9e du march\u00e9 permet aux cin\u00e9mas de faire face \u00e0 leur environnement changeant. Cela peut les aider dans leur planification strat\u00e9gique. Cela les aidera \u00e9galement \u00e0 renforcer leur position dans l\u2019industrie.<\/span><\/p>\n\n\n\n

Market research helps theaters to gain a better understanding of their target audience or market. Knowledge is power, and it helps them to strengthen their position. Use our analysis to ensure that your theater stays ahead of the competition. Market research also keeps investment<\/a> risk low. An investment in testing the market<\/a> for your concept makes perfect business sense.<\/span><\/p>\n\n\n\n

Recherche qualitative pour les th\u00e9\u00e2tres de Broadway<\/span><\/h2>\n\n\n\n

Le souhait de tous les sp\u00e9cialistes du marketing est de savoir ce \u00e0 quoi pense un client et ce qui le pousse \u00e0 acheter. La recherche qualitative donne un aper\u00e7u des raisons qui motivent les achats de vos clients. Nous encourageons les avis externes et nos donn\u00e9es proviennent directement de la source : vos contributeurs.<\/span><\/p>\n\n\n\n

Nous collectons des donn\u00e9es qualitatives \u00e0 l'aide de questionnaires et d'enqu\u00eates en ligne. Ces donn\u00e9es nous donnent des r\u00e9ponses pr\u00e9cises sur les raisons pour lesquelles, par exemple, un client choisit un spectacle plut\u00f4t qu'un autre. Vous d\u00e9couvrirez peut-\u00eatre que les clients ach\u00e8tent des billets pour la production de votre concurrent parce qu'il est plus facile de les obtenir en ligne. C'est le signe que vous devez am\u00e9liorer votre jeu en ligne pour rendre les billets pour votre spectacle plus accessibles. Si vous n\u2019aviez pas effectu\u00e9 de recherche qualitative, vous n\u2019auriez pas su ce qui causait la baisse des ventes. Vous n\u2019auriez pas non plus su comment le corriger.<\/span><\/p>\n\n\n\n

Recherche quantitative pour les th\u00e9\u00e2tres de Broadway<\/span><\/h2>\n\n\n\n

Etude de march\u00e9 quantitative<\/a> is not as targeted as qualitative. Quantitative deals with sets of data that several random conditions can affect. This type of analysis is number based and involves more respondents. The large samples help moderators measure the effect of your production on audiences. It also helps them determine your market size and assists in establishing consumer profiles. It also enables you to provide suitable recommendations for the customer base.<\/span><\/p>\n\n\n\n

Quantitative research has many benefits<\/a>. Respondents are more disposed to partake in these studies. Why? Because they\u2019re very straightforward and do not take up much time. This type of research offers enough insight into promoting your show. Most quantitative techniques cost little to conduct. With a large number of samples, the quantitative analysis is more effective.<\/span><\/p>\n\n\n\n

Recherche strat\u00e9gique<\/span><\/h2>\n\n\n\n

La recherche strat\u00e9gique confirme les valeurs et le but de votre organisation. Ce type d'\u00e9tude donne une vision de l'avenir et fixe des objectifs. Il d\u00e9finit les moyens d\u2019exploiter les atouts, d\u2019att\u00e9nuer les faiblesses et de clarifier les opportunit\u00e9s et les menaces. Il fixe des limites claires et un cadre afin que votre th\u00e9\u00e2tre puisse prendre de meilleures d\u00e9cisions.<\/span><\/p>\n\n\n\n

La recherche strat\u00e9gique aide les d\u00e9cideurs \u00e0 prendre des d\u00e9cisions plus judicieuses. Cela permet aux d\u00e9cideurs de voir les avantages qui en d\u00e9coulent. L'analyse strat\u00e9gique oblige \u00e9galement votre organisation th\u00e9\u00e2trale \u00e0 fixer des objectifs. L\u2019organisation doit d\u2019abord d\u00e9terminer ce qui est essentiel \u00e0 sa r\u00e9ussite. Cette d\u00e9termination l'aide \u00e0 fixer des objectifs et \u00e0 \u00e9laborer un plan pour atteindre ces objectifs.<\/span><\/p>\n\n\n\n

There are advantages and disadvantages to market research as a whole. Many of the problems occur because of poor consultants. SIS Research<\/a> is an industry leader with several years\u2019 experience in the field. Our consultants are top-notch. We conduct market research<\/a> and testing of new Broadway shows. Market research can be beneficial to almost all Broadway theaters. Contact SIS Research today and let us take your productions to the next level.<\/span><\/p>\n\n\n\n

\u00c0 propos des \u00e9tudes de march\u00e9 sur Broadway<\/h2>\n\n\n\n

SIS is headquartered in New York City<\/a> in close proximity to Broadway.  Our company leadership is passionate about Broadway and are patrons of the arts.  Through our databases and relationships, we bring unparalleled access to speak with actors, producers, directors, influencers, entertainment marketers, consumers and patrons.  We conduct Focus Groups<\/a>, Street Intercepts, Consumer Interviews, Surveys and Strategic Market Assessments.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

SIS est une soci\u00e9t\u00e9 leader d'\u00e9tudes de march\u00e9 mondiales bas\u00e9e \u00e0 New York. D\u00e9couvrez comment am\u00e9liorer vos performances gr\u00e2ce \u00e0 Broadway Market Research.<\/p>","protected":false},"author":1,"featured_media":64753,"parent":14514,"menu_order":41,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31358","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31358"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31358\/revisions"}],"predecessor-version":[{"id":81349,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31358\/revisions\/81349"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}