{"id":31157,"date":"2019-03-05T00:34:34","date_gmt":"2019-03-05T00:34:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31157"},"modified":"2026-03-05T23:49:17","modified_gmt":"2026-03-06T04:49:17","slug":"etude-de-marche-sur-les-technologies-du-voyage","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/tourisme-de-voyage\/etude-de-marche-sur-les-technologies-du-voyage\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la technologie du voyage"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur la technologie du voyage<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

La technologie du voyage est l'utilisation de l'informatique dans les secteurs du voyage, du tourisme et de l'h\u00f4tellerie.<\/h2>\n\n\n\n

It also includes virtual tourism in the form of virtual tour technologies. Many travel technology companies have grown up to create better experiences for travelers. Examples include Expedia, Orbitz, and TripAdvisor. Software providers are also developing technology to book flights and hotels<\/a> online.<\/p>\n\n\n\n

R\u00f4le de la technologie du voyage<\/h2>\n\n\n\n

Les nouveaux d\u00e9veloppements en mati\u00e8re de technologie du voyage promettent une exp\u00e9rience encore plus passionnante et interactive. Ces avanc\u00e9es technologiques ont transform\u00e9 notre fa\u00e7on de voyager. Aujourd\u2019hui, personne ne doute de l\u2019importance de la technologie dans le tourisme. Cela a eu un impact et continue de fa\u00e7onner notre fa\u00e7on de bouger. Nous utilisons la technologie pour s\u00e9lectionner une destination de vacances et planifier quoi faire une fois sur place. Nous l'utilisons m\u00eame pour d\u00e9cider quoi faire apr\u00e8s notre retour de vacances.<\/p>\n\n\n\n

Tendances technologiques du voyage<\/h2>\n\n\n\n

Technology plays a dynamic role for businesses in the travel<\/a> sector. Their customers also find it very useful. It increases the efficiency of business operations and improves the customer experience. Here are some of the most important tech trends in today\u2019s tourism industry:<\/p>\n\n\n\n

    \n
  1. Internet of Things (IoT): Hotel rooms are using IoT. Upon check-in, the hotels give customers<\/a> a connected device. The customer can use it for anything, from the air conditioners and heaters to the lights. The customer can control everything from one place.<\/li>\n\n\n\n
  2. Biom\u00e9trie : Certains h\u00f4tels ont mis en place une technologie biom\u00e9trique. Cette technologie permet d\u2019acc\u00e9der aux chambres via les empreintes digitales et facilite les paiements semi-sans contact. Il permet \u00e9galement aux h\u00f4tels d\u2019utiliser d\u2019autres marqueurs biom\u00e9triques tels que la reconnaissance faciale et le scanner r\u00e9tinien.<\/li>\n\n\n\n
  3. Robotique\u00a0: les robots sont utiles dans des endroits comme les a\u00e9roports. Ils aident \u00e0 d\u00e9tecter les armes dissimul\u00e9es. Les agents de voyages les utilisent \u00e9galement pour la pr\u00e9s\u00e9lection. Les cha\u00eenes h\u00f4teli\u00e8res d\u00e9ploient des robots dans diff\u00e9rents points d'information.<\/li>\n<\/ol>\n\n\n\n

    Gadgets technologiques de voyage<\/h2>\n\n\n\n

    Les gadgets technologiques du voyage ont transform\u00e9 \u00e0 jamais la fa\u00e7on dont nous percevons le monde. Ils sauvent la vie des voyageurs d'aujourd'hui. Ces gadgets incluent\u00a0:<\/p>\n\n\n\n

      \n
    1. Machine \u00e0 laver de poche\u00a0: cette trousse de toilette l\u00e9g\u00e8re au format de poche est livr\u00e9e avec une planche \u00e0 laver flexible. Tout ce dont il a besoin, c'est de 2 \u00e0 4 litres d'eau et d'un peu de d\u00e9tergent liquide, et il nettoie les v\u00eatements en moins de trois minutes.<\/li>\n\n\n\n
    2. Hotspot Wi-Fi portable et Power Bank : ce gadget de connectivit\u00e9 offre un service 4G LTE illimit\u00e9. Vous pouvez l'utiliser dans plus de 130 pays \u00e0 travers le monde. Les techniciens le consid\u00e8rent comme l\u2019un des meilleurs points d\u2019acc\u00e8s Wi-Fi mobiles du march\u00e9.<\/li>\n\n\n\n
    3. Drone de voyage\u00a0: cet appareil pliable et compact permet aux voyageurs de capturer la beaut\u00e9 de leur environnement. Cela fonctionne jusqu'\u00e0 4,1 miles de distance.<\/li>\n<\/ol>\n\n\n\n

      Technologie du voyage en Europe<\/h2>\n\n\n\n

      Travel technology is now so essential that it has an international trade show. This show is for all travel and tourism<\/a> agencies worldwide. This forum, Travel Technology Europe, is a medium that displays many of the industry’s essential goods. Travel, hospitality, tourism, holidays, and payment systems are on display. Attendees can also look at e-commerce, information technologies, booking, and reservation systems. Also, of course, travel technology forms part of the revelation.<\/p>\n\n\n\n

      Actualit\u00e9s sur la technologie du voyage<\/h2>\n\n\n\n

      Le Conseil mondial du voyage et du tourisme (WTTC) a lanc\u00e9 une nouvelle entreprise qui vise \u00e0 favoriser des voyages mondiaux plus s\u00e9curis\u00e9s gr\u00e2ce \u00e0 une utilisation accrue de la technologie biom\u00e9trique. L'International Border Management & Technologies Association s'associe au WTTC pour am\u00e9liorer le programme Seamless Travel Journeys de ce dernier. Ce programme utilisera la biom\u00e9trie. Les voyageurs n\u2019auront pas besoin de fournir plusieurs fois le m\u00eame passeport ou les m\u00eames informations.<\/p>\n\n\n\n

      Centr\u00e9e sur le client dans la technologie du voyage<\/h2>\n\n\n\n

      Optimizing apps, websites and travel services for customers is a major priority.  Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.  UX Research and Qualitatif<\/a> Research provides insights for boosting satisfaction and creating customer value.<\/p>\n\n\n\n

      Pourquoi la technologie du voyage est-elle importante ?<\/h2>\n\n\n\n

      L'industrie du voyage a migr\u00e9 en ligne. Il est donc vital de cr\u00e9er des portails qui r\u00e9pondent aux demandes des clients. Les agents de voyages perdent du terrain car les voyageurs d\u00e9pendent davantage de leur smartphone pour r\u00e9server des vols et des h\u00f4tels. Ils utilisent \u00e9galement des smartphones pour recommander des restaurants et indiquer des itin\u00e9raires. Dans l\u2019industrie du voyage, l\u2019interaction avec le consommateur devient de plus en plus critique. Les avanc\u00e9es technologiques permettent aux acteurs du secteur de mieux conna\u00eetre leurs clients.<\/p>\n\n\n\n

      \u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur les technologies du voyage<\/h2>\n\n\n\n

      SIS conducts Qualitative, Quantitative and Strategy Research<\/a>.  Qualitative Research is exploratory research examining the “why” and motivations behind purchasing behavior.  Qualitative Methods include Focus Groups, Ethnography, Customer Interviews and Digital Online<\/a> Communities.  Quantitative Research in the form of surveys<\/a> provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.  Strategy Research uncovers areas of opportunity and competitive threats to your product launches<\/a>.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      SIS est une soci\u00e9t\u00e9 d'\u00e9tudes de march\u00e9 mondiale de premier plan. D\u00e9couvrez comment les \u00e9tudes de march\u00e9 sur les technologies du voyage peuvent augmenter vos revenus et vos performances.<\/p>","protected":false},"author":1,"featured_media":62583,"parent":14221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-31157","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/fr\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS is a leading Global Market Research company. Discover how Travel Technology Market Research can boost your revenue and performance.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=31157"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31157\/revisions"}],"predecessor-version":[{"id":81570,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/31157\/revisions\/81570"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62583"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=31157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}