{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"etude-de-marche-du-batiment","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/construction-market-research-solutions\/etude-de-marche-du-batiment\/","title":{"rendered":"\u00c9tudes de march\u00e9 dans le secteur de la construction"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u00c9tudes de march\u00e9 dans le secteur de la construction<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Les \u00e9tudes de march\u00e9 sont de plus en plus importantes dans la construction.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">\u00c9tudes de march\u00e9 dans le secteur de la construction<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/etude-de-marche-sur-le-parcours-client\/\" title=\"\u00c9tude de march\u00e9 sur le parcours client\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Recherche qualitative<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/fr\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">\u00e9tude de march\u00e9 qualitative<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entretiens approfondis<\/li>\n\n\n\n<li>Groupes de discussion<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/groupes-de-discussion-en-ligne-2\/\" title=\"Groupes de discussion en ligne\" data-wpil-monitor-id=\"9379\">Groupes de discussion en ligne<\/a><\/li>\n\n\n\n<li>Communaut\u00e9s num\u00e9riques<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Recherche d&#039;utilisabilit\u00e9<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Les chercheurs qualitatifs peuvent mener des entretiens d\u00e9taill\u00e9s avec les dirigeants en face \u00e0 face. De plus, ils peuvent utiliser des m\u00e9thodes qualitatives en ligne, des groupes de discussion en face \u00e0 face et des communaut\u00e9s en ligne.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Recherche quantitative<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les entreprises de construction peuvent b\u00e9n\u00e9ficier des enqu\u00eates ainsi que des donn\u00e9es et analyses fournies par les enqu\u00eates. Les donn\u00e9es quantitatives peuvent \u00eatre utilis\u00e9es pour comprendre les besoins, les attitudes, les pr\u00e9f\u00e9rences d\u2019achat des parties prenantes, ainsi que leur volont\u00e9 de payer et leur sensibilit\u00e9 aux prix. L\u2019un des avantages est qu\u2019il est plus facile de mesurer dans quelle mesure un comportement s\u2019applique \u00e0 un \u00e9chantillon plus large. Les donn\u00e9es peuvent ainsi donner aux analystes une image plus pr\u00e9cise du march\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Les m\u00e9thodes quantitatives comprennent\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enqu\u00eates t\u00e9l\u00e9phoniques<\/li>\n\n\n\n<li>Enqu\u00eates en ligne<\/li>\n\n\n\n<li>Recherche de prix<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-entretiens-telephoniques-assistes-par-ordinateur\/\" title=\"\u00c9tude de march\u00e9 sur les entretiens t\u00e9l\u00e9phoniques assist\u00e9s par ordinateur\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Recherche strat\u00e9gique sur les march\u00e9s de la construction<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/croissance-mondiale\/conseil-en-strategie-marches-emergents\/\" title=\"Conseil en strat\u00e9gie pour les march\u00e9s \u00e9mergents\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/societe-de-gestion-hoteliere-etude-de-marche-conseil-en-strategie\/\" title=\"Soci\u00e9t\u00e9 de gestion h\u00f4teli\u00e8re \u00c9tudes de march\u00e9 et conseil en strat\u00e9gie\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La recherche strat\u00e9gique explore\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Opportunit\u00e9 de march\u00e9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entr\u00e9e sur le march\u00e9, faisabilit\u00e9 et dimensionnement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Points de vue et r\u00e9actions des concurrents<\/span><\/li>\n\n\n\n<li>Les meilleures pratiques<\/li>\n\n\n\n<li>Innovation<\/li>\n\n\n\n<li>Aper\u00e7u du paysage du march\u00e9<\/li>\n\n\n\n<li>Aller aux strat\u00e9gies de march\u00e9<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/comment-mener-une-recherche-documentaire-efficace\/\" title=\"Comment mener une recherche documentaire efficace\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">Recherche documentaire<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/fr\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Bureau<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Opportunit\u00e9s, tendances et nouvelles technologies<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Le <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">industrie mondiale de la construction<\/a> continue de chercher des moyens de tirer parti de la technologie. Les analystes esp\u00e8rent utiliser la technologie pour relever les d\u00e9fis de longue date de productivit\u00e9 du secteur, car la construction comporte un degr\u00e9 de risque et un volume de travail \u00e9lev\u00e9s, ainsi qu&#039;une faible productivit\u00e9 et des marges b\u00e9n\u00e9ficiaires. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/fr\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">construction<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de march\u00e9 des d\u00e9cideurs en construction<\/h2>\n\n\n\n<p>Nous interrogeons une vari\u00e9t\u00e9 de d\u00e9cideurs en construction tels que\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charpentiers<\/li>\n\n\n\n<li>Directeurs de chantier<\/li>\n\n\n\n<li>Entrepreneur g\u00e9n\u00e9ral<\/li>\n\n\n\n<li>Ing\u00e9nieurs professionnels enregistr\u00e9s<\/li>\n\n\n\n<li>Ouvriers et ouvriers de la construction<\/li>\n\n\n\n<li>Contrema\u00eetre<\/li>\n\n\n\n<li>Op\u00e9rateurs d&#039;\u00e9quipement<\/li>\n\n\n\n<li>Dirigeants syndicaux<\/li>\n\n\n\n<li>Installateurs<\/li>\n\n\n\n<li>Consultants en construction<\/li>\n\n\n\n<li>Couvreurs<\/li>\n\n\n\n<li>Ma\u00e7ons et ouvriers en ma\u00e7onnerie<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Avantages de l\u2019\u00e9tude de march\u00e9 de la construction<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie dans la construction offrent les avantages suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rentabilit\u00e9 client am\u00e9lior\u00e9e<\/li>\n\n\n\n<li>Direction des lancements de nouveaux produits<\/li>\n\n\n\n<li>Informations sur le parcours client<\/li>\n\n\n\n<li>Des informations sur les prix qui maximisent les profits<\/li>\n\n\n\n<li>Des informations concurrentielles qui dissuadent les menaces des concurrents<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Apprenez-en davantage sur la fa\u00e7on dont nous pouvons vous aider \u00e0 atteindre vos objectifs strat\u00e9giques.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research m\u00e8ne des \u00e9tudes de march\u00e9 sur la construction et des conseils en strat\u00e9gie, fournissant des informations exploitables aux d\u00e9cideurs.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}