{"id":27585,"date":"2018-08-01T06:41:44","date_gmt":"2018-08-01T06:41:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27585"},"modified":"2025-09-21T22:04:46","modified_gmt":"2025-09-22T02:04:46","slug":"etude-de-marche-sur-les-soins-de-la-peau-pour-hommes","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/beauty-product-market-research\/mens-skincare-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les soins de la peau pour hommes"},"content":{"rendered":"<h1 class=\"wp-block-heading p2\">\u00c9tude de march\u00e9 sur les soins de la peau pour hommes<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-22af7b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-22af7b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Personal care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">It was not too long ago that shampoo,&nbsp;deodorant, razors, shaving cream, and after-shave lotion were the primary grooming products purchased by men. <\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s1\">\u00d4<\/span><span class=\"s1\">u cours des dix ou vingt derni\u00e8res ann\u00e9es, les hommes accordent de plus en plus d&#039;attention \u00e0 la sant\u00e9, au bien-\u00eatre et \u00e0 l&#039;apparence de l&#039;ensemble de leur corps, dont la plus grande partie est <\/span><span class=\"s4\">leur peau<\/span><span class=\"s1\">.<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s5\">Aujourd&#039;hui, nouveau p<\/span><span class=\"s1\">Des produits pour le cuir chevelu, le visage, les pieds et tout le reste sont d\u00e9velopp\u00e9s et promus pour r\u00e9pondre <\/span><span class=\"s4\">changer de mode de vie<\/span><span class=\"s1\"> parmi les hommes.&nbsp;&nbsp;<\/span><span class=\"s1\">Dans le m\u00eame temps, le march\u00e9 des soins de la peau pour hommes est de plus en plus segment\u00e9, non seulement en fonction de l&#039;\u00e2ge ou du revenu, mais \u00e9galement en fonction des pr\u00e9f\u00e9rences sexuelles et de l&#039;auto-identification.&nbsp;&nbsp;<\/span><span class=\"s1\">Dans presque tous les cas, <\/span><span class=\"s4\">plus de temps<\/span><span class=\"s1\"> est d\u00e9pens\u00e9 devant un miroir dans le cadre du r\u00e9gime quotidien d&#039;un homme.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">L\u2019opportunit\u00e9 du march\u00e9 des soins de la peau pour hommes<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">The multi-billion-dollar<\/span> <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-personal-care\/\" target=\"_blank\" rel=\"noopener\">march\u00e9 des soins personnels<\/a> for men contains only a few major groups of products. Besides hair care, shaving, and oral care products, skin care is the largest<span class=\"s4\"> and growing segment. The products most used are<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Personnel <\/span><span class=\"s4\">propret\u00e9<\/span><span class=\"s1\"> des produits tels que des antisudorifiques et des d\u00e9odorants, des parfums, des savons et des poudres pour le corps.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Shaving-related products, including shaving soaps, shaving creams, after-shave<\/span> lotions, and pre-shave lotions, that are used before, during,<span class=\"s1\"> and after shaving to smooth, soothe and nourish skin.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Soins de la peau<\/span><span class=\"s1\"> des produits tels que des cr\u00e8mes hydratantes, des cr\u00e8mes\/lotions pour le visage et le cou, des cr\u00e8mes\/lotions pour le corps et les mains, des nettoyants et lingettes pour le visage, <\/span><span class=\"s7\">exfoliants ou gommages pour le visage, <\/span><span class=\"s1\">des packs de boue et des baumes \u00e0 l\u00e8vres. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In addition to products, there are spas, natural mineral baths, tanning\/bronzing facilities, salt caves and other new services geared towards healthier, younger-looking skin.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">L&#039;accent de ce march\u00e9 a \u00e9t\u00e9 mis sur le <\/span><span class=\"s4\">deux plus grandes populations d&#039;hommes<\/span><span class=\"s1\">, ceux \u00e2g\u00e9s d&#039;environ 55 ans au d\u00e9but des ann\u00e9es 70 (baby-boomers) et ceux entre 20 et 30 ans (Millennials).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Comprendre les besoins des clients<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd437ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd437ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Soins personnels (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\">It is not simple to know which products will appeal to men and solve their unique skin issues. Often they don\u2019t even know <span class=\"s1\">that a problem exists. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">Donc, <\/span><span class=\"s4\">identifier les probl\u00e8mes<\/span><span class=\"s1\"> et expliquer les soins de la peau aux hommes offrira en outre la possibilit\u00e9 de d\u00e9velopper et de vendre de nouveaux produits sur ce march\u00e9. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong><span class=\"s1\">Examples of skin-related problems for men include:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">les taches et la d\u00e9coloration sont les plus pr\u00e9occupantes pour de nombreux hommes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">peau s\u00e8che, peau grasse, peau sensible&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">acn\u00e9<\/span><\/li>\n\n\n\n<li><span class=\"s1\">points noirs, pores visibles<\/span><\/li>\n\n\n\n<li><span class=\"s1\">teint in\u00e9gal<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wrinkles and lines (i.e. aging-related)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">autres signes de vieillissement<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong>Les hommes veulent de plus en plus de solutions de soins :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Des produits faciles \u00e0 utiliser et qui font le travail sans trop de tracas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Des produits qui disparaissent dans la peau sans aucun r\u00e9sidu.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Leur <\/span><span class=\"s4\">propre<\/span><span class=\"s1\"> produits, et non ceux utilis\u00e9s par les femmes.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ils ne veulent g\u00e9n\u00e9ralement pas de parfums forts, <i>ou n&#039;importe quoi du tout<\/i>! <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">If men are already using a product, the challenge (or opportunity) is to show how an alternative one offers better benefits, features or price.&nbsp;For example, products with a variety of non-overwhelming, subtle scents may be developed, combined, tested, and introduced into this market. Some popular examples in some countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">agrumes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">noix de coco<\/span><\/li>\n\n\n\n<li><span class=\"s1\">pin\/\u00e0 feuilles persistantes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">vanille&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00e9pices <\/span><\/li>\n\n\n\n<li><span class=\"s1\">menthe poivr\u00e9e<\/span><\/li>\n\n\n\n<li><span class=\"s1\">camomille<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Dans la mesure o\u00f9 les hommes grandissent et montrent plus <\/span><span class=\"s4\">barbes et moustaches<\/span><span class=\"s1\">, la peau du visage est moins expos\u00e9e \u00e0 prendre en charge. Mais le revers de la m\u00e9daille est qu\u2019il y a de la place pour de nouveaux produits pour prendre soin des poils du visage ! Par exemple pour <\/span><span class=\"s7\">pr\u00e9venir les poils incarn\u00e9s.<\/span><\/p>\n\n\n\n<p class=\"p13 wp-block-paragraph\"><span class=\"s4\">Produits ing\u00e9rables<\/span><span class=\"s1\">, tels que des vitamines sp\u00e9cifiques, des suppl\u00e9ments, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-produits-de-beaute\/etude-de-marche-sur-les-soins-de-la-peau-aux-superaliments\/\">nourriture<\/a> et certaines boissons sont introduites et pr\u00e9sent\u00e9es comme des moyens d&#039;am\u00e9liorer le teint de la peau de \u00ab l&#039;int\u00e9rieur vers l&#039;ext\u00e9rieur \u00bb.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Baby-boomers et hommes du mill\u00e9naire<\/span><\/h2>\n\n\n\n<p class=\"p14 wp-block-paragraph\"><span class=\"s14\">Presque tous les m<\/span><span class=\"s1\">et je veux para\u00eetre meilleure et me sentir plus jeune\u00a0!&nbsp;&nbsp;<\/span><span class=\"s14\">Bien que les Millennials ne voient pas (encore) le m\u00eame besoin de traiter certains probl\u00e8mes de peau anti-\u00e2ge tels que <\/span><span class=\"s1\">ridules, rides ou cheveux gris, ils s&#039;int\u00e9ressent n\u00e9anmoins \u00e0 leur apparence et, comme les baby-boomers, consacrent de plus en plus de leur temps \u00e0 <\/span><span class=\"s15\">revenu disponible<\/span><span class=\"s2\"> sur les produits de soins personnels<\/span><span class=\"s1\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Even if most men do not think they need skincare products, the male skincare market is expanding as they become more exposed to and educated about the subject.<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The attitudes and behaviors toward the care of their skin provide opportunities for companies in this market to expand their product lines and market share.&nbsp;&nbsp;One can expect to see the development of new product launches by established as well as startup companies to address these needs. <\/span><\/p>\n\n\n\n<p class=\"p12 wp-block-paragraph\"><span class=\"s1\">Apr\u00e8s le succ\u00e8s de nombreux parfums haut de gamme\/de cr\u00e9ateurs, on peut s\u2019attendre \u00e0 ce que d\u2019autres produits de soins de la peau de prestige suivent un chemin similaire dans les prochaines ann\u00e9es.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de SIS Beauty Innovation Conseil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS provides Research and Strategy solutions for beauty companies considering the men&#8217;s skincare market.&nbsp; We provide Innovation solutions for new products, Product Testing and Go To Market Strategy.&nbsp; Our key methods include ideation sessions, Focus Groups, In-Home Product Testing, Online Research Communities, Surveys, and Strategic Market Assessments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des soins pour hommes est en plein essor. Les entreprises peuvent lancer de nouveaux produits et toucher de nouveaux clients gr\u00e2ce aux \u00e9tudes de march\u00e9 sur les soins de la peau pour hommes.<\/p>","protected":false},"author":1,"featured_media":62475,"parent":27176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27585","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=27585"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27585\/revisions"}],"predecessor-version":[{"id":69705,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27585\/revisions\/69705"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62475"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=27585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}