{"id":27515,"date":"2018-07-24T04:42:00","date_gmt":"2018-07-24T04:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27515"},"modified":"2026-04-20T22:12:22","modified_gmt":"2026-04-21T02:12:22","slug":"etude-de-marche-sur-la-beaute-du-millenaire","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-produits-de-beaute\/etude-de-marche-sur-la-beaute-du-millenaire\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la beaut\u00e9 du mill\u00e9naire"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">\u00c9tude de march\u00e9 sur la beaut\u00e9 du mill\u00e9naire<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2a4299ea\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2a4299ea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennials-are-the-generation-of-people-born-between-1982-2000\"><span class=\"s1\">Les Millennials sont la g\u00e9n\u00e9ration de personnes n\u00e9es entre 1982 et 2000. <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The beauty market has grown, and continues to grow significantly because of the behaviors and habits of this age group.\u00a0\u00a0Concern about and care for one\u2019s appearance increased when they made \u2018selfies\u2019 a household word and thrust sites such as Instagram into the limelight. Taking pictures of oneself with smartphone cameras and then sharing them on social media is a more common means of communicating than are phone conversations.<\/span><\/p>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6ca12eb38b4fd4c5c990343b10ef9b20 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-0000b73e4383581bccc66fa4d6149fc3\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#millennials-are-the-generation-of-people-born-between-1982-2000\">Les Millennials sont la g\u00e9n\u00e9ration de personnes n\u00e9es entre 1982 et 2000. <\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-products\">Produits de beaut\u00e9 mill\u00e9naires<\/a><\/li><li class=\"\"><a href=\"#dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/a><\/li><li class=\"\"><a href=\"#clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/a><\/li><li class=\"\"><a href=\"#how-can-market-research-help\">Comment les \u00e9tudes de march\u00e9 peuvent-elles aider\u00a0?<\/a><\/li><li class=\"\"><a href=\"#the-importance-of-technology\">L&#039;importance de la technologie<\/a><\/li><li class=\"\"><a href=\"#social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-market-opportunities\">Opportunit\u00e9s du march\u00e9 de la beaut\u00e9 du mill\u00e9naire<\/a><\/li><li class=\"\"><a href=\"#where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/a><\/li><li class=\"\"><a href=\"#about-sis\">\u00c0 propos du SIS<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-products\"><span class=\"s1\">Produits de beaut\u00e9 mill\u00e9naires<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Though many are familiar and have been around for decades, many new products have been introduced into the <a href=\"https:\/\/www.sisinternational.com\/fr\/recruter-et-retenir-les-millennials-sur-le-lieu-de-travail\/\" title=\"\u00c9tude de march\u00e9 sur les employ\u00e9s du mill\u00e9naire\" data-wpil-monitor-id=\"2724\">millennial beauty market<\/a>. These products are applied to every exterior part of one\u2019s body, from hair to eyes to mouth to hands and toes \u2013 as well as consumed internally to foster beauty \u201cfrom the inside out\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Le matin<\/strong>&nbsp;<\/span><strong><span class=\"s1\">sous la douche, les Millennials peuvent utiliser :<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">shampooings, revitalisants, savons et nettoyants pour le corps&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><strong><span class=\"s1\">\u2026et en dehors de la douche, ils peuvent utiliser ces produits :<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">produits d&#039;hygi\u00e8ne buccale, notamment blanchiment des dents, dentifrice contr\u00f4lant le tartre, brosses \u00e0 dents sp\u00e9cialement con\u00e7ues, cure-eau, bains de bouche et assainisseurs<\/span><\/li>\n\n\n\n<li><span class=\"s1\">produits (et services) de soins des ongles<\/span><\/li>\n\n\n\n<li><span class=\"s1\">rasoirs, lames, autres appareils de rasage et de soins du corps<\/span><\/li>\n\n\n\n<li><span class=\"s1\">produits pour appliquer de tels gels, cr\u00e8mes, lotions, poudres et produits de soins de la peau <\/span><\/li>\n\n\n\n<li><span class=\"s1\">avoir fi\u00e8re allure\/les rehausseurs d&#039;apparence comprennent le maquillage et les cosm\u00e9tiques<\/span><\/li>\n\n\n\n<li><span class=\"s1\">sentir de bons produits tels que des d\u00e9odorants, des parfums<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingestion of health-related vitamins, supplements, and food, including fiber or probiotics.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>De jour comme de nuit<\/strong>\u2026Millennials may use fitness, wellness, nutrition, and sleep for good health and beauty. Millennials have seized upon technology as yet another way to control and improve their lives. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Wearable clothing and devices, along with the number of related apps have grown geometrically in a fairly short period of time. Not only did Apple create a breakthrough with its mobile phone and iTunes, but it also revolutionized the <a title=\"8 fa\u00e7ons d&#039;augmenter la satisfaction des clients dans le commerce de d\u00e9tail\" data-wpil-monitor-id=\"10984\" href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-la-satisfaction-client\/\">way that consumers<\/a> could monitor nearly every aspect of their daily activities, from awakening all the way through a night\u2019s sleep. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Les fabricants de lits et d\u2019oreillers promeuvent des moyens permettant aux gens d\u2019am\u00e9liorer leur \u00ab repos beaut\u00e9 \u00bb.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/h2>\n\n\n\n<p>Direct-to-consumer beauty brands often celebrate higher gross margins without accounting for the full cost of customer acquisition. DTC channel economics in beauty look attractive at the unit level but deteriorate at scale. Customer acquisition cost for a new millennial beauty buyer through paid social now exceeds the first-order gross profit for most brands priced below the prestige tier.<\/p>\n\n\n\n<p>The brands making DTC economics work follow a specific pattern. They use social commerce as a discovery channel, not a transaction channel. Brands like Drunk Elephant built initial awareness through Instagram but drove the majority of volume through Sephora&#8217;s retail footprint. The DTC site became a replenishment and bundle engine with lower acquisition cost because the initial conversion happened in a physical retail environment where trial friction is lower.<\/p>\n\n\n\n<p>Trade spend optimization looks different in this model. Instead of funding price promotions on the DTC site, the sharper play is funding in-store sampling programs that reduce the trial barrier, then capturing the replenishment revenue through owned digital channels. The promotional lift from an in-store sampling activation for millennial beauty products consistently outperforms digital coupon campaigns when measured on a full-cycle basis rather than first-purchase attribution alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/h2>\n\n\n\n<p>Clean beauty is no longer a niche. It is a shelf strategy. Retailers like Target and Ulta have dedicated clean beauty sections, and the assortment rationalization decisions in those sections follow different rules than the rest of the store. The private label competitive threat in cosmetics is most acute in the clean segment because ingredient transparency reduces the perceived risk of switching from a branded to a store-brand product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>SIS International&#8217;s proprietary research in the beauty vertical indicates that millennial consumers evaluate &#8220;clean&#8221; claims through a hierarchy: they check the ingredient list first, then the certification badge, then the brand narrative. Brands that lead with narrative without substantiating the ingredient story lose credibility faster than brands that make no clean claims at all.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This hierarchy has direct implications for assortment rationalization strategy for the millennial demographic. Retailers rationalizing SKUs in the clean beauty set should evaluate not just velocity but ingredient differentiation. Two products with similar sales velocity but different hero ingredients serve different consumer need states. Cutting one based on category management optimization metrics alone risks losing a segment of the clean-beauty buyer who has no substitute in the remaining assortment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"how-can-market-research-help\"><span class=\"s1\">Comment les \u00e9tudes de march\u00e9 peuvent-elles aider\u00a0?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e72d0c14\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e72d0c14\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Bien qu\u2019ils soient regroup\u00e9s sous le nom de millennials, les jeunes de 18 ans n\u2019agissent en aucun cas comme les jeunes de 36 ans. Pensez \u00e0 tous ceux qui ont deux fois votre \u00e2ge\u00a0!<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">En raison de ces diff\u00e9rences au sein de ce segment de march\u00e9, et plus encore par rapport \u00e0 d&#039;autres segments plus anciens, il est important d&#039;\u00e9laborer un plan d&#039;action pour \u00e9tudier et \u00e9valuer la mani\u00e8re dont les produits de beaut\u00e9 sont per\u00e7us, \u00e9valu\u00e9s, achet\u00e9s et utilis\u00e9s par ceux-ci.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Trends can be monitored via secondary <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/analyse-detude-de-marche-sur-le-sentiment-ai\/\" title=\"Analyse de l\u2019\u00e9tude de march\u00e9 sur le sentiment d\u2019IA\" data-wpil-monitor-id=\"10989\">research and analysis<\/a> of social media traffic. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Pour mieux comprendre les attitudes et les comportements des millennials \u00e0 l\u2019\u00e9gard des produits de beaut\u00e9, par \u00e2ge et par sexe, des enqu\u00eates et entretiens peuvent \u00eatre men\u00e9s par t\u00e9l\u00e9phone ou en ligne. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In stores and in <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/installations-de-groupe-de-discussion-a-new-york\/\" title=\"Installations des groupes de discussion de la ville de New York\" data-wpil-monitor-id=\"10985\">focus group facilities<\/a>, physical products can be shown, touched and smelled to further gain reactions.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Les consommateurs peuvent se voir poser un certain nombre de questions approfondies sur leurs achats actuels et potentiels. Voici quelques exemples d<\/span><span class=\"s3\">Durant le processus de d\u00e9cision d\u2019achat\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">quel type de contenu est recherch\u00e9 lors de la phase de recherche\/comparaison\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Quelle est l\u2019importance des diff\u00e9rents canaux m\u00e9diatiques dans la sensibilisation, la s\u00e9lection et l\u2019achat de produits de beaut\u00e9\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">qui sont les leaders d\u2019opinion, les mannequins, les stars ou autres porte-parole ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">quelle est la synergie entre les magasins de d\u00e9tail et l&#039;information num\u00e9rique, les vid\u00e9os et les images ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">quelle est leur attitude envers les magasins sp\u00e9cialis\u00e9s comme Sephora et Ulta ? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">quelle est l\u2019importance de l\u2019emballage et de la pr\u00e9sentation ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">What is the role of <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/etude-de-marche-sur-les-tests-de-marque\/\" title=\"\u00c9tude de march\u00e9 sur les tests de marque\" data-wpil-monitor-id=\"10990\">brands and designer names<\/a>?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">dans quelle mesure sont-ils sensibles au prix ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">dans quelle mesure le naturel ou le biologique est-il important\u00a0?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"the-importance-of-technology\"><span class=\"s3\">L&#039;importance de la technologie<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Using the internet, millennials tend to search for products and compare prices and seek bargains and deals that offer the best value for their money. The Customer Journey is more complex with the rise of new touch-points and evolving expectations.&nbsp; They look for and share a variety of coupons and offers that are presented to them in their digital-oriented world.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00e0 quelle fr\u00e9quence font-ils leurs achats dans les magasins de d\u00e9tail plut\u00f4t qu&#039;en ligne ou sur des appareils mobiles\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Quelles applications utilisent-ils pour voir \u00e0 quoi ils ressembleraient avec diff\u00e9rentes couleurs de cheveux et de coiffures, de maquillage des yeux et du visage et des options de rouge \u00e0 l\u00e8vres\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Est-ce qu&#039;ils \u00ab essayent \u00bb virtuellement des v\u00eatements, des lunettes et des produits connexes ? <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/h2>\n\n\n\n<p>TikTok Shop generated over a billion dollars in U.S. beauty GMV in its first full year. The social commerce impact on beauty brands is structural, not cyclical. But the revenue concentration is extreme. A handful of SKUs drive the vast majority of social commerce volume, and those SKUs share common traits: visible before-and-after results, a price point under the impulse threshold, and a formulation simple enough to explain in a short-form video.<\/p>\n\n\n\n<p>Millennial beauty market research that ignores social commerce as a channel now produces incomplete shopper journey maps. The purchase path for a serum discovered on TikTok looks nothing like the path for the same serum discovered through a dermatologist recommendation. Attribution models that collapse these into one funnel misallocate trade spend and overstate the contribution of paid search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-market-opportunities\"><span class=\"s1\">Opportunit\u00e9s du march\u00e9 de la beaut\u00e9 du mill\u00e9naire<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Il est \u00e0 noter que le pouvoir d\u2019achat des millennials augmentera au cours des prochaines ann\u00e9es \u00e0 mesure que leurs revenus augmenteront. Ainsi, m\u00eame s&#039;ils ne d\u00e9pensent pas autant que leurs homologues plus \u00e2g\u00e9s, il est important d&#039;\u00e9tablir vos marques et vos produits le plus t\u00f4t possible dans la vie de vos clients.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Millennials seek the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/conseil-en-cartographie-des-opportunites-de-produits-de-marche\/\" title=\"Conseil en cartographie des opportunit\u00e9s de march\u00e9 et de produits\" data-wpil-monitor-id=\"10991\">opportunity to discover and try new products<\/a>, services and alternative offerings. As such, you may have the opportunity to cross sell your product line.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Assurez-vous donc de comprendre et de r\u00e9pondre aux besoins des millennials pour rester comp\u00e9titif et r\u00e9ussir sur ce march\u00e9.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/h2>\n\n\n\n<p>Three areas produce disproportionate value. First, concept-product fit testing before launch, specifically testing not just the product concept but its fit within the target consumer&#8217;s existing routine. Second, shelf space allocation informed by ingredient differentiation rather than velocity alone. Third, channel-specific journey mapping that separates social commerce discovery from search-driven and retail-driven paths.<\/p>\n\n\n\n<p>The brands pulling ahead in millennial beauty are not spending more on research. They are asking different questions. Instead of &#8220;does she like this product,&#8221; they ask &#8220;where does this product live in her morning.&#8221; Instead of &#8220;what is her price sensitivity,&#8221; they ask &#8220;what would make her replace the product she already owns.&#8221; Millennial beauty market research, done at this level of specificity, becomes the basis for portfolio strategy rather than a validation exercise.<\/p>\n\n\n\n<p>The opportunity is large and growing. The generation that redefined beauty purchasing is now entering its peak earning years with established routines, strong opinions, and declining patience for products that do not earn their place in the regimen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis\">\u00c0 propos du SIS<\/h2>\n\n\n\n<p>SIS <a href=\"https:\/\/www.sisinternational.com\/fr\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\" data-wpil-monitor-id=\"889\">Beauty Innovation provides consulting and research<\/a> solutions for skincare, haircare and nailcare companies.&nbsp; We provide innovation, product testing, validation, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-sur-les-services-financiers\/\" title=\"\u00c9tude de march\u00e9 sur les services financiers\" data-wpil-monitor-id=\"10986\">market research services<\/a>.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/degustation-de-plats-internationaux-de-sis\/\" title=\"Qu&#039;est-ce qui fait de SIS International Research le meilleur cabinet d&#039;\u00e9tudes de march\u00e9 pour les tests de go\u00fbt des aliments \u00e0 New York ?\" data-wpil-monitor-id=\"10987\">SIS International also provides Strategy Research<\/a> and Consulting with Competitive Analysis, Go To Market and Industry tracking.&nbsp; Taken together, SIS provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovation et g\u00e9n\u00e9ration d&#039;id\u00e9es<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"10988\">Tests et validation de produits<\/a><\/li>\n\n\n\n<li>Recherche strat\u00e9gique<\/li>\n<\/ul>\n\n\n\n<p>Nos m\u00e9thodes incluent la co-cr\u00e9ation, les groupes de discussion, les tests d&#039;utilisation \u00e0 domicile (IHUT), les communaut\u00e9s d&#039;informations en ligne et l&#039;analyse concurrentielle.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Millennial Beauty Market Research fournit des informations sur les nouveaux produits, les tendances et les besoins des clients.<\/p>","protected":false},"author":1,"featured_media":63765,"parent":27176,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27515","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=27515"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27515\/revisions"}],"predecessor-version":[{"id":85677,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27515\/revisions\/85677"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63765"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=27515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}