{"id":27448,"date":"2018-07-21T19:41:23","date_gmt":"2018-07-21T19:41:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27448"},"modified":"2026-01-27T16:52:16","modified_gmt":"2026-01-27T21:52:16","slug":"etude-de-marche-sur-le-bien-etre-des-baby-boomers","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-produits-de-beaute\/etude-de-marche-sur-le-bien-etre-des-baby-boomers\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le bien-\u00eatre des baby-boomers"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">\u00c9tude de march\u00e9 sur le bien-\u00eatre des baby-boomers <\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d1d4662\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d1d4662\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Baby boomers were born between 1946 and 1964, and now in 2018, are 54 to 72 years of age. As a group, they do not behave at all like their parents\u2019 generation when it comes to physical fitness, wellness, and health. Their life expectancies are longer, in part because they eat better, exercise more, and smoke less.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Unlike younger consumers (e.g. millennials), they tend to have more time and money to devote to, and care for their bodies and appearance. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Qu\u2019est-ce que le bien-\u00eatre ?<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">This term has several definitions and dimensions and varies depending on who you ask.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Le plus courant serait <\/span><span class=\"s3\">aspects physiques<\/span><span class=\"s1\"> qui concernent la capacit\u00e9 d\u2019accomplir les t\u00e2ches quotidiennes sans inconfort, fatigue ou maladie.<span class=\"Apple-converted-space\">&nbsp; <\/span>Ceux-ci mettent l\u2019accent sur les habitudes saines (bien manger et faire de l\u2019exercice) tout en \u00e9vitant les habitudes malsaines comme fumer ou prendre des drogues nocives.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Le deuxi\u00e8me plus mentionn\u00e9 serait <\/span><span class=\"s3\">mental ou psychologique<\/span><span class=\"s1\"> dans la nature et incluent, par exemple, une vision positive de la vie, un sentiment de calme et des relations saines \u00e0 la maison, au travail et dans les milieux sociaux. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">En cons\u00e9quence, on les combine souvent simplement en \u00ab\u00a0bien-\u00eatre corps-esprit\u00a0\u00bb.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Qu\u2019est-ce que le march\u00e9 du Bien-\u00eatre ?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Ce <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/etude-de-marche-sur-les-produits-de-soins-personnels\/\" title=\"\u00c9tude de march\u00e9 sur les produits de soins personnels\"  data-wpil-monitor-id=\"10759\">market covers a range of products<\/a> que les gens mettent <b>dans<\/b> et <b>sur<\/b> leur corps ou qui sont <b>utilis\u00e9<\/b> in some manner that promotes good health. In addition, there are services that help to maintain or improve their well-being. It is an enormous and growing global market, with key sectors and products that include:<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Nourriture<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">alimentation et nutrition saines<\/span><\/li>\n\n\n\n<li><span class=\"s1\">programmes de perte de poids, aliments et boissons<\/span><\/li>\n\n\n\n<li><span class=\"s1\">vitamines, suppl\u00e9ments et m\u00e9dicaments<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Corps<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">brosses \u00e0 dents \u00e9lectriques et cure-eau, aligneurs\/appareils dentaires, blanchisseurs et bains de bouche<\/span><\/li>\n\n\n\n<li><span class=\"s1\">beauty and anti-aging cosmetics, <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/tests-de-recherche-sur-les-soins-de-la-peau\/\" title=\"Recherche et tests sur les soins de la peau\"  data-wpil-monitor-id=\"10760\">skin and hair care<\/a><\/span><\/li>\n\n\n\n<li><span class=\"s1\">chaussures telles que orth\u00e8ses, supports de vo\u00fbte plantaire, orth\u00e8ses, inserts de chaussures rembourr\u00e9s, chaussettes et bas sp\u00e9ciaux<\/span><\/li>\n\n\n\n<li><span class=\"s1\">appareils pour pr\u00e9parer et cuire des aliments ou des boissons, par exemple hachoirs, broyeurs, m\u00e9langeurs, mijoteuses<\/span><\/li>\n\n\n\n<li><span class=\"s1\">studios de fitness pour le yoga, le Pilates et la danse<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Esprit<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">sources chaudes et min\u00e9rales<\/span><\/li>\n\n\n\n<li><span class=\"s1\">swimming pools, exercise machines, and equipment, both at health clubs and at home<\/span><\/li>\n\n\n\n<li><span class=\"s1\">mind-body meditation and spiritually oriented retreats<\/span><\/li>\n\n\n\n<li><span class=\"s1\">installations de spa et de massage<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wellness at work \u2013 corporate fitness programs to encourage exercise, meditation, relaxation\/stress reduction, as well as in-house cafeterias providing free or low-cost healthy foods, snacks and beverages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">bien-\u00eatre en vacances \u2013 tourisme, croisi\u00e8res et autres voyages de groupe qui mettent l\u2019accent sur une alimentation saine, la pleine conscience et la gestion du processus de vieillissement<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Que peuvent faire les \u00e9tudes de march\u00e9 pour vous ?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">If you work and <a href=\"https:\/\/www.sisinternational.com\/fr\/tendances-du-marche-du-bien-etre-et-de-la-sante-en-europe\/\" title=\"\u00c9tude de march\u00e9 sur la sant\u00e9 et le bien-\u00eatre en Europe\"  data-wpil-monitor-id=\"7647\">market in the wellness<\/a> market, you have a challenge. The products or services offered by your company are probably competing for consumer dollars, but not only within your category. So it is important not only to have a deep understanding of alternatives within your specific area, but also where you fit within the broader wellness market.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Les \u00e9tudes de march\u00e9 offrent un moyen de mener une enqu\u00eate sur ce qu\u2019ach\u00e8tent les baby-boomers, ce qui influence ces d\u00e9cisions d\u2019achat et les changements \u00e0 venir.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u00c9tude du march\u00e9 du bien-\u00eatre des baby-boomers<\/span><\/h2>\n\n\n\n<p><strong><span class=\"s1\">1. Start by first identifying the objectives you have for your company\u2019s products or brands, and develop questions you would need to answer to act on them. Here are some broad and specific examples\u2026<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Quelles tendances fa\u00e7onnent votre secteur ou votre cat\u00e9gorie par rapport \u00e0 l\u2019ensemble du secteur\u00a0?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">what is the impact of new sleep-related products (e.g. temperature adjustable beds, pillows connected to apps, or machines that introduce calming sounds, odors and lighting)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Quels nouveaux produits ou services retiennent l\u2019attention ?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">qui sont per\u00e7us comme leurs leaders d\u2019opinion ou leurs premiers adeptes\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">comment\/o\u00f9 en prennent-ils conscience ? (en ligne, au t\u00e9l\u00e9phone, dans les m\u00e9dias)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Qu\u2019est-ce qui influence l\u2019activit\u00e9 culinaire\u00a0? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">des aliments biologiques, de la ferme \u00e0 la table\u00a0? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Quels sont les avantages mentaux et sociaux d&#039;un d\u00eener au restaurant\u00a0: d\u00e9tente, d\u00e9tente, en milieu de semaine, tarifs sp\u00e9ciaux pour les l\u00e8ve-t\u00f4t\u00a0?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Quelles caract\u00e9ristiques ont un impact sur les d\u00e9cisions d\u2019achat de produits alimentaires\u00a0? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">frais ou surgel\u00e9, calories, teneur en fibres\u00a0?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">L\u2019emballage a-t-il un impact sur la s\u00e9lection des produits\u00a0?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">relev\u00e9 de prestations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">donn\u00e9es nutritionnelles<\/span><\/li>\n\n\n\n<li><span class=\"s1\">avertissements sanitaires<\/span><\/li>\n\n\n\n<li><span class=\"s1\">photos de personnes en bonne sant\u00e9\/heureuses\/actives<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Quels aliments sont ajout\u00e9s ou soustraits de l&#039;alimentation\u00a0?, par exemple le chou fris\u00e9, les \u00e9pices, le gluten, les produits laitiers<\/span><\/li>\n\n\n\n<li><span class=\"s1\">By what means does this segment monitor and track its wellness-related<\/span> behaviors (e.g. apps, wearable devices,<span class=\"s1\"> and clothing)<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>2.&nbsp; Find a representative <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lechantillonnage\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019\u00e9chantillonnage\"  data-wpil-monitor-id=\"10763\">sample of your target market<\/a> to study (gender, education level, closer to 50, 60 or 70 years of age, geographical location).<\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f60c594\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f60c594\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3.&nbsp; Determine the methodology or combined methodologies to use, i.e. qualitative (focus groups, individual in-person interviews) or quantitative (<a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/societe-detudes-de-marche-par-echantillonnage-et-sondage-en-ligne\/\" title=\"Enqu\u00eate en ligne \u00c9chantillonnage Soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"10754\">online or phone surveys).<\/a> Also consider monitoring social media and supplementing efforts with secondary research.<\/strong><\/p>\n\n\n\n<p><strong><span class=\"s1\">4.\u00a0 Identify an experienced third-party supplier with the capability to execute your market research project (e.g. have focus group rooms, telephone interviewers, survey programmers), analyze, and report on its findings.<\/span><\/strong><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">You should be able to glean answers to your questions, confirm assumptions, and gain new insights as a result of a well-conducted market research program. <\/span><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">In many cases, more ideas will arise that will lead to further <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/\" title=\"\u00c9tude de march\u00e9 sur les tests de produits\"  data-wpil-monitor-id=\"10765\">product development and testing<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos du SIS<\/h2>\n\n\n\n<p>SIS <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-produits-de-beaute\/conseil-en-innovation-beaute\/\"   title=\"Conseil en innovation beaut\u00e9\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"466\">Conseil en innovation beaut\u00e9<\/a> is the Beauty Consulting arm of SIS International Research.&nbsp; We provide Beauty <a href=\"https:\/\/www.sisinternational.com\/fr\/sis-lance-de-nouvelles-solutions-de-recherche-numerique\/\" title=\"SIS lance de nouvelles solutions de recherche num\u00e9rique\"  data-wpil-monitor-id=\"10747\">Innovation<\/a> consulting for companies expanding in new markets and launching new products.&nbsp; Our key solutions include Consulting, Research, Product Testing, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/croissance-mondiale\/conseil-en-strategie-marches-emergents\/\" title=\"Conseil en strat\u00e9gie pour les march\u00e9s \u00e9mergents\"  data-wpil-monitor-id=\"10767\">Strategy Development and Event Marketing<\/a>.&nbsp; We <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-en-groupe-de-discussion\/comment-animer-un-groupe-de-discussion\/\" title=\"Comment animer un groupe de discussion\"  data-wpil-monitor-id=\"10751\">conduct Focus Groups<\/a>, Consumer Interviews, In-Home Ethnography, Product Usability testing, and Online Interviews.&nbsp; We can also do Online Insight communities with Baby Boomer women to test your products and provide trend tracking.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les baby-boomers constituent une tranche importante de la population et repr\u00e9sentent un march\u00e9 majeur pour les entreprises de beaut\u00e9 et de bien-\u00eatre.<\/p>","protected":false},"author":1,"featured_media":64875,"parent":27176,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27448","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=27448"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27448\/revisions"}],"predecessor-version":[{"id":81763,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27448\/revisions\/81763"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64875"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=27448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}