{"id":27415,"date":"2018-07-18T16:02:21","date_gmt":"2018-07-18T16:02:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27415"},"modified":"2026-01-26T17:53:18","modified_gmt":"2026-01-26T22:53:18","slug":"conseil-en-innovation-beaute","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-produits-de-beaute\/conseil-en-innovation-beaute\/","title":{"rendered":"Conseil en innovation beaut\u00e9"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Conseil en innovation beaut\u00e9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-85ac4a54\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-85ac4a54\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Personal care (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS a lanc\u00e9 sa division Beauty Innovation Consulting pour les secteurs de la beaut\u00e9, des soins de la peau et des soins capillaires<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has an existing client base of global beauty companies from its established Market Research division, and announced the expansion of its suite of services to include Innovation, Product Testing, and Trend Consulting solutions. &nbsp;These new services emerged with the growing need for Beauty, Health and Wellness clients to rapidly innovate products amidst a changing Customer Journey and evolving digital landscape. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ruth Stanat, CEO and Founder of SIS Beauty Innovation, explained that today\u2019s digital world has led to an explosion of new products, technologies, and new competitors. &nbsp;As a result, SIS Beauty Innovation provides Innovation Consulting, Data, Reports, Insights, Trend Tracking, Influencer Marketing, and Strategic Analysis.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The full suite of SIS Beauty Innovation solutions includes:<\/span><\/h2>\n\n\n\n<p><strong>La g\u00e9n\u00e9ration d&#039;id\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Conseil en innovation beaut\u00e9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">D\u00e9tection des tendances<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Tests et validation de produits<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Communaut\u00e9s en ligne Beauty Influencer Insight<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Groupes de discussion<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tests de produits \u00e0 domicile<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Aller \u00e0 la strat\u00e9gie de march\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Dimensionnement et pr\u00e9visions du march\u00e9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Veille concurrentielle<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Conseil, Strat\u00e9gie et Conseil<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Consultant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Conseil \u00e9v\u00e9nementiel<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marketing d'influence<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Art oratoire<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The service offering consists of four key solutions: Idea Generation, Product Testing, Go To Market Strategy, and Consulting.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1\u00a0: G\u00e9n\u00e9ration d\u2019id\u00e9es et prospective du march\u00e9<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The solutions include identifying consumer trends, patterns, and themes about trending products and behavior. &nbsp;SIS helps companies recommend lists of potential innovation projects. SIS\u2019s team leads agile product development processes to rapidly help clients innovate.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2\u00a0: Tests et validation du produit<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS tests products and helps companies validate their new product ideas. &nbsp;This is accomplished by building Online Insight Communities, Focus Groups, Consumer Interviews, and In-Home Product Tests.<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Communaut\u00e9s d&#039;analyse d&#039;influenceurs<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS builds online communities of trend spotters and beauty influencers including Beauty Conscious Consumers, Cosmetics Artists, Media contacts, Salon owners, Vloggers, Social Media Gurus, and Beauty Bloggers. &nbsp;These influencers provide nuance, candor and feedback on new product concepts, helping Beauty companies to prioritize trends and strategies.<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">D\u00e9tection des tendances<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS announced it has networks of trend spotters in key global cities: New York, Los Angeles, Miami, London, Milan and Shanghai. These trend spotters head to centers of culture to capture and analyze new trends. &nbsp;SIS conducts Online Ethnography research and Social Listening on a variety of social media networks. <\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Groupes de discussion et entretiens avec les clients<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS effectue des tests de produits de beaut\u00e9 dans ses propres laboratoires de tests de produits et <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/installations-de-groupe-de-discussion-a-new-york\/\">Installation de groupes de discussion \u00e0 Manhattan<\/a>, New York City. &nbsp;The company has some of the largest databases of beauty consumers and influencers in New York and across the United States.<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Tests d&#039;utilisation \u00e0 domicile<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS effectue des tests de produits \u00e0 domicile aupr\u00e8s des consommateurs pour leur permettre de tester les produits dans le confort de leur foyer. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3\u00a0: Aller \u00e0 la strat\u00e9gie de march\u00e9<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS provides Strategic Analysis, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-omnicanal\/\"   title=\"\u00c9tude de march\u00e9 omnicanal\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"467\">\u00c9tude de march\u00e9 omnicanal<\/a>, Beauty Industry Tracking subscriptions, Monthly competitive products alerts, Quarterly trend analysis, and custom reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4\u00a0:\u00a0Consultation<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With in-depth access to influencers and beauty-conscious consumers, SIS conducts Event Consulting, Public Speaking and Influencer Marketing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS a identifi\u00e9 des points cl\u00e9s de diff\u00e9renciation avec son offre de recherche et de conseil Beaut\u00e9. &nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Acc\u00e8s \u00e0 des publics difficiles \u00e0 atteindre, notamment les particuliers fortun\u00e9s (HNWI), les influenceurs beaut\u00e9, les artistes cosm\u00e9tiques et les propri\u00e9taires de salons de beaut\u00e9. &nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Installation de test de produits en propri\u00e9t\u00e9 exclusive au c\u0153ur de Manhattan<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SIS dispose de divisions d&#039;\u00e9tudes de march\u00e9 et de recherche strat\u00e9gique de premier plan avec plus de 40 ans d&#039;exp\u00e9rience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Couverture mondiale, relations et r\u00e9seaux dans l&#039;industrie<\/span><\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u00c0 propos de SIS Beauty Business Research and Consulting<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">L\u2019industrie de la beaut\u00e9 et des cosm\u00e9tiques est sans aucun doute l\u2019une des plus importantes au monde. Il est g\u00e9n\u00e9ralement divis\u00e9 en quelques segments principaux\u00a0: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Maquillage pour les yeux et le visage, rouges \u00e0 l\u00e8vres et gloss, et vernis \u00e0 ongles<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Soins de la peau et lotions, avec produits pour le visage, les mains et autres parties du corps<span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">L\u2019un des sous-segments \u00e0 la croissance la plus rapide du march\u00e9 de la beaut\u00e9 haut de gamme est celui des soins\/protection solaires.&nbsp;<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Produits capillaires tels que shampoings et revitalisants, gels, sprays et d\u00e9pilatoires <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-les-parfums\/\" title=\"\u00c9tude du march\u00e9 des parfums et des fragrances\"  data-wpil-monitor-id=\"6645\">Fragrances and perfumes<\/a>.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Si l&#039;on consid\u00e8re la beaut\u00e9 <i>dans<\/i> ainsi que sans, il existe des d\u00e9sodorisants pour la bouche et l&#039;haleine, des dentifrices et des blanchisseurs, des aligneurs et appareils dentaires, des douches douches et une foule de produits ing\u00e9rables tels que des vitamines, des min\u00e9raux et des suppl\u00e9ments.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-93593acd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-93593acd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Personal care (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Recently, consumers have begun to purchase their products online instead of in-store.&nbsp;&nbsp;<\/span>En vendant exclusivement en ligne, de nombreuses nouvelles entreprises sont en mesure d&#039;atteindre un plus large \u00e9ventail de consommateurs sans avoir besoin ni d\u00e9penser de l&#039;argent pour cr\u00e9er des magasins physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Opportunit\u00e9s d&#039;affaires dans le domaine de la beaut\u00e9<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Si votre entreprise propose des produits ou fournit des services sur le march\u00e9 de la beaut\u00e9, vous savez qu&#039;il existe plusieurs fa\u00e7ons d&#039;augmenter votre part de march\u00e9 et vos b\u00e9n\u00e9fices.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">D\u00e9veloppement de nouveaux produits et extensions de gamme<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Finding and using new distribution channels (online, YouTube, direct to consumer, dedicated retail specialty stores, in-home sales) vs drug stores and department stores<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Se mondialiser \u2013 les march\u00e9s \u00e9mergents (en particulier dans la r\u00e9gion Asie-Pacifique) sont plus conscients et ach\u00e8tent davantage une myriade de produits de beaut\u00e9.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Les d\u00e9fis du secteur de la beaut\u00e9 <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Many issues need to be addressed in terms of what consumers seek from a beauty or cosmetic product. Some areas concern the following features:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">prestige<\/span><\/li>\n\n\n\n<li><span class=\"s1\">valeur<\/span><\/li>\n\n\n\n<li><span class=\"s1\">hygi\u00e8ne -<span class=\"Apple-converted-space\">&nbsp; <\/span>par exemple, pain de savon ou gel douche\u00a0; d\u00e9odorant \u00e0 bille ou en spray<\/span><\/li>\n\n\n\n<li><span class=\"s1\">odeur \u2013 par exemple subtile ou forte, herbac\u00e9e ou florale<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingr\u00e9dients \u2014 par exemple non allerg\u00e8nes, s\u00fbrs et respectueux de l&#039;environnement<\/span><\/li>\n\n\n\n<li><span class=\"s1\">innovant \u2013 par exemple de nouvelles couleurs ou nuances, polyvalent, plus durable<\/span><\/li>\n\n\n\n<li><span class=\"s1\">dans certains cas, des tests rigoureux pour obtenir l\u2019approbation de la FDA ou autre.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Comment les \u00e9tudes de march\u00e9 sur la beaut\u00e9 aident <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Les \u00e9tudes de march\u00e9 peuvent jouer un r\u00f4le en vous aidant \u00e0 mieux <i>comprendre<\/i> <i>votre march\u00e9 actuel<\/i> ainsi que <i>fournir des conseils<\/i> <i>\u00e0 propos du futur<\/i>.&nbsp;&nbsp;<\/span><span class=\"s1\">Certains sujets et questions illustratives qui se posent fr\u00e9quemment comprennent\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">vos clients et prospects<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Quelle est la taille potentielle et les segments cl\u00e9s\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">En quoi diff\u00e8rent-ils selon le mode de vie \u2013 g\u00e9n\u00e9ration, revenu, sexe et identit\u00e9 sexuelle ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Comment les produits de beaut\u00e9 sont-ils per\u00e7us \u00e0 l\u2019\u00e9chelle mondiale et r\u00e9gionale\u00a0? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Quelle est l&#039;influence des facteurs culturels et environnementaux&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">R\u00f4le des offres d&#039;essai ou d&#039;\u00e9chantillons sur de futurs achats\/<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">strat\u00e9gies d&#039;emballage et de prix<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">le type et la taille peuvent avoir un impact sur les prix acceptables, ainsi qu&#039;attirer l&#039;attention et, dans certains cas, la fonctionnalit\u00e9 du produit)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Taille familiale ou plus petite, plus facile \u00e0 transporter ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Possibilit\u00e9 pour les passagers de passer les contr\u00f4les de s\u00e9curit\u00e9 de l&#039;a\u00e9roport ?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00cates-vous pr\u00eat \u00e0 payer un suppl\u00e9ment pour des produits plus petits et \u00e0 usage unique\u00a0?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Vert ou \u00e9colo ? (rechargeable, recyclable)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">votre concurrence <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">D\u00e9veloppent-ils de nouveaux produits, distributeurs ou march\u00e9s\u00a0?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">surveiller et \u00e9valuer les tendances actuelles de votre march\u00e9<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Qu&#039;est-ce qui change, o\u00f9 et comment cela affecte votre entreprise<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Pr\u00e9dire ce qui va suivre<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"p7\"><span class=\"s1\">De plus, une \u00e9tude de march\u00e9 vous aidera \u00e0 mieux comprendre les <i>parcours client<\/i> et ce qui stimule les ventes dans cette cat\u00e9gorie. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">comportement d&#039;achat<\/span><\/li>\n\n\n\n<li><span class=\"s1\">acheter des influenceurs<\/span><\/li>\n\n\n\n<li><span class=\"s1\">notori\u00e9t\u00e9 de la marque<\/span><\/li>\n\n\n\n<li><span class=\"s1\">usage<\/span><\/li>\n\n\n\n<li><span class=\"s1\">perceptions<\/span><\/li>\n\n\n\n<li><span class=\"s1\">il serait \u00e9galement int\u00e9ressant d&#039;\u00e9tudier l&#039;influence et l&#039;utilisation des \u00e9l\u00e9ments suivants tout au long du processus d&#039;achat<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">technologie (t\u00e9l\u00e9phones intelligents, applications)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">r\u00e9seaux sociaux (YouTube, Instagram, Facebook, Snapchat, bouche \u00e0 oreille)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Il existe une vari\u00e9t\u00e9 de services offerts par la communaut\u00e9 des \u00e9tudes de march\u00e9. Vous pouvez faire appel \u00e0 une entreprise pour \u00e9tudier vos produits et obtenir des r\u00e9actions \u00e0 toutes vos questions au domicile des clients, dans des groupes de discussion, dans des centres commerciaux et dans des magasins de d\u00e9tail. <\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Les sujets qui ne n\u00e9cessitent pas d&#039;exposition r\u00e9elle au produit (par exemple, les concepts, les prix, les occasions d&#039;utilisation) peuvent \u00eatre \u00e9tudi\u00e9s en ligne, par t\u00e9l\u00e9phone ou sur des appareils mobiles.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Tendances globales<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">Partout dans le monde, le concept de beaut\u00e9 est en constante \u00e9volution. En tant que tels, les consommateurs recherchent de nouveaux produits et services offrant de nouvelles fonctionnalit\u00e9s et avantages.<\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">Ils d\u00e9couvrent la beaut\u00e9 aupr\u00e8s de nombreuses nouvelles sources et leaders d&#039;opinion, et ach\u00e8tent d&#039;une mani\u00e8re diff\u00e9rente de celle d&#039;il y a quelques ann\u00e9es \u00e0 peine.<\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">Un sp\u00e9cialiste du marketing avis\u00e9 doit non seulement savoir ce qui est actuellement \u00e0 la mode, mais aussi \u00eatre capable d&#039;exploiter les tendances et les id\u00e9es mondiales pour cr\u00e9er le <\/span><span class=\"s6\">prochaine grande chose<\/span><span class=\"s1\"> (\u00ab\u00a0NBT\u00a0\u00bb).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de SIS Recherche Internationale Inc.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Recherche internationale SIS (<a href=\"https:\/\/www.sisinternational.com\/fr\/\">www.sisinternational.com<\/a>) is a leading global full-service Market Research &amp; Strategic Market Intelligence firm providing comprehensive market research solutions in China, Asia, the Americas, Europe and worldwide. The company provides Qualitative Research, Quantitative Data Collection, <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-a-broadway\/\" title=\"\u00c9tude de march\u00e9 \u00e0 Broadway\"  data-wpil-monitor-id=\"6128\">Market Intelligence and Market Strategy Research<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Headquartered in New York City and founded in 1984, the company has key offices in London, Miami, Los Angeles, Paris, and Shanghai. Our coverage is Nationwide US, Europe, the Middle East, Africa, and Asia and we serve over 50 industries. SIS offers many other innovative products and services for our client\u2019s decision-making.&nbsp; We have a <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/installations-de-groupe-de-discussion-a-new-york\/\">Installation de tests de produits de beaut\u00e9 et de groupes de discussion<\/a> au coeur de Manhattan.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS est une soci\u00e9t\u00e9 leader de conseil en innovation dans le secteur de la beaut\u00e9 qui propose des strat\u00e9gies de g\u00e9n\u00e9ration d&#039;id\u00e9es, de suivi des tendances, de tests de produits et de mise sur le march\u00e9.<\/p>","protected":false},"author":1,"featured_media":62487,"parent":27176,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27415","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=27415"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27415\/revisions"}],"predecessor-version":[{"id":80225,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27415\/revisions\/80225"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62487"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=27415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}