{"id":27312,"date":"2018-07-12T04:20:13","date_gmt":"2018-07-12T04:20:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27312"},"modified":"2026-03-12T13:35:21","modified_gmt":"2026-03-12T17:35:21","slug":"etude-de-marche-sur-la-technologie-des-boissons-alimentaires","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-sur-la-technologie-des-boissons-alimentaires\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la technologie des aliments et des boissons | Technologie alimentaire"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur la technologie des aliments et des boissons<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7ea5edf4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7ea5edf4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Food taste testing (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La technologie num\u00e9rique pr\u00e9sente de nouvelles opportunit\u00e9s de fid\u00e9lisation des clients et de rentabilit\u00e9 gr\u00e2ce aux \u00e9tudes de march\u00e9 sur les technologies des aliments et des boissons.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Apps, tools, mobile payments and smartphones are revolutionizing how consumers eat.&nbsp; When examining the impact of technology on the food industry, there is the business perspective as well as the consumer view.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur la technologie des aliments et des boissons pour les entreprises alimentaires<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every part of the food industry has witnessed, and continues to see, the influence of technology. Several ways advances in technology can affect the food industry\u2019s \u201cfood chain<\/span>.\u00bb<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Cela comprend la culture, la r\u00e9colte, la production\/transformation et l\u2019emballage des aliments.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cela comprend \u00e9galement la logistique d\u2019entreposage, de distribution, de livraison et de suivi des ventes au consommateur.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Parmi les aspects les plus importants figurent les tests de s\u00e9curit\u00e9 et <\/span><span style=\"font-weight: 400;\">la n\u00e9cessit\u00e9 de garantir la qualit\u00e9 des aliments. <\/span><span style=\"font-weight: 400;\">Often, the only way to <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/etude-de-marche-sur-les-tests-de-boissons-alimentaires\/\" title=\"\u00c9tude de march\u00e9 sur les tests d\u2019aliments et de boissons\"  data-wpil-monitor-id=\"9620\">test and monitor foods or beverages<\/a> for contaminants and other harmful items is with the use of technology, much of which is now automated.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/recherche-numerique\/\" title=\"\u00c9tude de march\u00e9 num\u00e9rique\"  data-wpil-monitor-id=\"9622\">Digital Disruption may open up new markets<\/a>, but it also allows new market entrants to disrupt industries cost-effectively.\u00a0 Conducting <a href=\"https:\/\/www.sisinternational.com\/fr\/comment-effectuer-une-analyse-concurrentielle\/\" title=\"Analyse concurrentielle en marketing\"  data-wpil-monitor-id=\"9619\">Analyse comp\u00e9titive<\/a> and Strategy Consulting can identify ways to limit threats from New Market Entrants and threats to market positioning.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technologie pour les consommateurs alimentaires<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Outre le c\u00f4t\u00e9 commercial, la technologie a un impact sur la fa\u00e7on dont les consommateurs interagissent avec la nourriture et les services de restauration.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><i><span style=\"font-weight: 400;\">Gagner du temps<\/span><\/i><span style=\"font-weight: 400;\"> les d\u00e9placements domicile-travail, les courses et la pr\u00e9paration des repas sont un facteur croissant parmi certains groupes d\u00e9mographiques, en particulier la g\u00e9n\u00e9ration Y.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ainsi, les d\u00e9taillants et les restaurants ne sont pas les seules sources d\u2019achats. De nombreuses entreprises de pr\u00e9paration de repas r\u00e9frig\u00e8rent, cong\u00e8lent, emballent et livrent d\u00e9sormais des repas directement \u00e0 domicile.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Applications de technologie alimentaire et de livraison<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">La technologie permet aux consommateurs de commander plus facilement en ligne pour une consommation imm\u00e9diate (par exemple, l&#039;application Domino&#039;s pour commander puis se faire livrer une pizza via des v\u00e9hicules autonomes utilisant le GPS)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Just like car-sharing services (Uber, Lyft, etc) are being used to deliver \u201cfast food\u201d and other take-out orders, apps such as from Grubhub, Postmates or Doordash allow one to order from online <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-restaurants-fast-casual\/\" title=\"\u00c9tude de march\u00e9 sur les restaurants rapides et d\u00e9contract\u00e9s\"  data-wpil-monitor-id=\"9618\">restaurant menus and get fast casual<\/a> or fast food.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Les applications de paiement mobile utilisant les t\u00e9l\u00e9phones intelligents permettent aux consommateurs de remplacer le plastique et l\u2019argent liquide.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">We address strategic questions with your companies through Market Research and Consulting.&nbsp; How does your company interface with such apps? What <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-collecte-de-donnees\/\" title=\"\u00c9tude de march\u00e9 sur la collecte de donn\u00e9es\"  data-wpil-monitor-id=\"9621\">data is collected<\/a> that can be used to grow your market and attract new, as well as repeat orders? Is your website and\/or app easy to use?&nbsp; <a href=\"https:\/\/www.sisinternational.com\/fr\/\" title=\"Accueil\"  data-wpil-monitor-id=\"9616\">Research and strategy<\/a> provide powerful answers to your most important business questions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le r\u00f4le de l\u2019\u00e9tude de march\u00e9 sur la technologie des aliments et des boissons<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Si votre entreprise op\u00e8re sur le march\u00e9 alimentaire, il existe un volume consid\u00e9rable d&#039;actualit\u00e9s et de d\u00e9veloppements qui doivent \u00eatre r\u00e9guli\u00e8rement surveill\u00e9s.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Pour vous tenir au courant de toutes les nouvelles machines, \u00e9quipements et de leurs applications qui rendent la cha\u00eene d&#039;approvisionnement plus efficace, vous souhaiterez peut-\u00eatre confier cette t\u00e2che \u00e0 un tiers sp\u00e9cialis\u00e9 dans l&#039;analyse, la collecte, l&#039;analyse et la synth\u00e8se des indicateurs cl\u00e9s qui vous int\u00e9ressent.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Si vos questions n\u00e9cessitent des techniques de collecte d\u2019informations allant au-del\u00e0 de la \u00ab recherche documentaire \u00bb (la r\u00e9alisation de recherches secondaires en ligne ou via l\u2019examen de m\u00e9dias imprim\u00e9s), vous devez d\u00e9terminer \u00e0 qui s\u2019adresser et qui pourrait avoir les r\u00e9ponses \u00e0 vos questions.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Voici quelques questions strat\u00e9giques importantes\u00a0:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Quel est l\u2019impact de ces tendances sur mon entreprise et mes concurrents\u00a0?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Quelles entreprises sont \u00e0 la pointe du d\u00e9veloppement de nouvelles technologies ?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which local <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-applications-de-rencontres-en-ligne\/\" title=\"\u00c9tude de march\u00e9 sur les applications de rencontres en ligne\"  data-wpil-monitor-id=\"9623\">markets are using apps<\/a>, and are they being used in other parts of the world? \u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Mais \u00e0 qui interrogez-vous sur l\u2019impact de la technologie ? Dans le <\/span><span style=\"font-weight: 400;\">monde des affaires<\/span><span style=\"font-weight: 400;\">, diff\u00e9rents titres et fonctions peuvent chacun r\u00e9pondre \u00e0 un ensemble de questions qui vous int\u00e9ressent.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos du SIS<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS peut vous aider en contactant et en obtenant des r\u00e9ponses des personnes occupant l&#039;une de ces fonctions qui prennent ou influencent la d\u00e9cision d&#039;achat de technologie dans leur organisation.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">La haute direction<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Recherche &amp; D\u00e9veloppement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Achat<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Op\u00e9rations<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Sant\u00e9 et s\u00e9curit\u00e9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Logistique\/transport<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Entreposage<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Distribution<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Quand vous voulez en savoir plus <\/span><span style=\"font-weight: 400;\">comportement du consommateur<\/span><span style=\"font-weight: 400;\"> et comment la technologie affecte leur vie, vous devez encore une fois identifier les types et les caract\u00e9ristiques des personnes que vous devez \u00e9tudier. SIS vous aide \u00e0 cibler ces personnes et \u00e0 les contacter pour r\u00e9pondre aux questions qui guideront vos strat\u00e9gies marketing cl\u00e9s.<\/span><\/p>\n\n\n\n<p>SIS has over 40+ years experience in providing <a href=\"https:\/\/www.sisinternational.com\/fr\/exploiter-la-technologie-dans-le-commerce-de-detail\/\" title=\"\u00c9tude de march\u00e9 sur les technologies de vente au d\u00e9tail\"  data-wpil-monitor-id=\"2725\">Market Research and Strategy Consulting to Food<\/a> Technology companies.&nbsp; We have developed a core competency in Digital Innovation and helping companies to understand &#8220;The Human Element&#8221; in technology adoption.&nbsp; We provide the insights, data and strategies to boost sales and outmaneuver competitors.&nbsp; We conduct:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/societe-detudes-de-marche-communautaire-en-ligne-b2b\/\" title=\"Soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9 sur les communaut\u00e9s en ligne B2B\"  data-wpil-monitor-id=\"9617\">Communaut\u00e9s de recherche en ligne<\/a><\/li>\n\n\n\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Entretiens vid\u00e9o<\/li>\n\n\n\n<li>Enqu\u00eates mobiles en ligne<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La technologie num\u00e9rique pr\u00e9sente de nouvelles opportunit\u00e9s de fid\u00e9lisation des clients et de rentabilit\u00e9 gr\u00e2ce aux \u00e9tudes de march\u00e9 sur les technologies des aliments et des boissons.<\/p>","protected":false},"author":1,"featured_media":64693,"parent":22018,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27312","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=27312"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27312\/revisions"}],"predecessor-version":[{"id":81604,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27312\/revisions\/81604"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64693"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=27312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}