{"id":27253,"date":"2018-07-11T05:44:08","date_gmt":"2018-07-11T05:44:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27253"},"modified":"2025-09-11T18:28:29","modified_gmt":"2025-09-11T22:28:29","slug":"etude-de-marche-pharmaceutique","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/pharmaceutical-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 pharmaceutique"},"content":{"rendered":"

\u00c9tude de march\u00e9 pharmaceutique<\/strong><\/span><\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

La sant\u00e9 et le bien-\u00eatre font partie int\u00e9grante de la vie. \u00a0<\/strong><\/span><\/h2>\n\n\n\n

These sectors relate to the development, manufacture, and marketing of medicines.  The global revenue of the pharmaceutical industry is more than $1 trillion. Almost half of this figure comes from two countries: the US and Canada. It is by far the most profitable industry of all. The primary and generic pharmaceutical companies lead the way in the industry.<\/span><\/p>\n\n\n\n

Certaines des perc\u00e9es de l\u2019industrie proviennent de soci\u00e9t\u00e9s pharmaceutiques sp\u00e9cialis\u00e9es. Certaines de ces entreprises comptent moins d\u2019employ\u00e9s qu\u2019un seul d\u00e9partement d\u2019une des plus grandes entreprises. Ces petits \u00e9tablissements ont un immense impact sur les patients. Ils se concentrent sur les domaines th\u00e9rapeutiques et les march\u00e9s de niche. Ces entreprises montrent comment une approche cibl\u00e9e peut donner des r\u00e9sultats. Certaines entreprises se concentrent enti\u00e8rement sur une seule maladie. D'autres traitent des maladies qui ne touchent qu'une minorit\u00e9 de la population. <\/span><\/p>\n\n\n\n

Le march\u00e9 pharmaceutique am\u00e9ricain domine le reste du monde. Les \u00c9tats-Unis sont un innovateur et un moteur dans le domaine de la recherche et du d\u00e9veloppement m\u00e9dical. Leur R&D profite \u00e0 l\u2019industrie pharmaceutique internationale. Pourtant, l\u2019une des principales pathologies affectant les patients am\u00e9ricains est le diab\u00e8te. L'oncologie et les maladies auto-immunes font \u00e9galement l'objet de nombreuses recherches aux \u00c9tats-Unis. Pfizer, Johnson & Johnson et Merck & Co. sont les plus grandes entreprises pr\u00e9sentes sur le march\u00e9 am\u00e9ricain.<\/span><\/p>\n\n\n\n

Tendances du march\u00e9 pharmaceutique<\/h2>\n\n\n\n

Public Relations (PR) and Advertising are powerful for Pharma companies.  One of the most prominent is the consumer as customer. Biotech stories are starting to proliferate. One such story involves the use of gene therapy to regrow the skin of a little boy.  As drugs get personalized, stories such as these are capturing imaginations. They are also piquing people\u2019s interest in the sector.  <\/span><\/p>\n\n\n\n

Patient stories can be powerful.  Negative publicity can also be influential.  One pharma company made headline news for charging $1,000 per day to treat hepatitis, creating a slew of negative publicity.  It\u2019s a brave \u2013 and complex new world for biotech and pharmaceutical companies.<\/span><\/p>\n\n\n\n

There are several challenges in the pharmaceutical industry. These include policy reforms. For example, healthcare officials are likely to overhaul the Affordable Care Act soon. Another problem is the impact of new technologies. Industry players are still doubtful about the effects of these technologies. It is unclear how they will affect drug development and commercialization.  Gene therapy and Gene editing are also gaining more headlines on opportunities and challenges in those sectors.<\/span><\/p>\n\n\n\n

Opportunit\u00e9s pharmaceutiques mondiales<\/h2>\n\n\n\n

Pharmaceutical sales are the largest in the US and Europe.\u00a0Developed markets for pharmaceuticals comprise the United States and Western Europe. Canada, Japan, and Australia are also part of this market.\u00a0 The United States sells approximately 33%, Western Europe, 22%, and China, 10%. Japan accounts for 9% Latin America, 7%, and Russia, 4%. South Korea, India, Indonesia, and Australia are below 3%.\u00a0<\/span><\/p>\n\n\n\n

Marketing d'influence pharmaceutique<\/h2>\n\n\n\n

One of the digital trends in pharma is influencer marketing. An influencer is one who is active in one or more of the social channels, with a large follower base. Pharma companies have been using influencers. These influencers have been reporting on their use of certain drugs and devices. They are also influencing people’s behavior in the area of disease prevention. Influencers can also encourage adherence to treatment protocols.  Support groups can be highly influential in treatment and patient behavior.<\/span><\/p>\n\n\n\n

Populations vieillissantes<\/h2>\n\n\n\n

L\u2019un des moteurs de croissance de l\u2019industrie pharmaceutique est le vieillissement de la population aux \u00c9tats-Unis et dans la plupart des \u00e9conomies avanc\u00e9es. Un autre facteur de croissance est l\u2019augmentation du nombre de personnes ayant un mode de vie malsain. Ces mauvais choix incluent le manque d\u2019exercice quotidien et des habitudes alimentaires malsaines. <\/span><\/p>\n\n\n\n

Les \u00c9tats-Unis et l\u2019Europe sont leaders en mati\u00e8re de d\u00e9veloppement et d\u2019utilisation de produits pharmaceutiques. D\u2019autres r\u00e9gions comme l\u2019Inde et la Chine ont connu une croissance ces derni\u00e8res ann\u00e9es sur les march\u00e9s des sciences de la vie. La cause de cette croissance est une demande croissante d\u2019appareils et de produits. C'est aussi en raison d'opportunit\u00e9s de capital substantielles. <\/span><\/p>\n\n\n\n

Solutions d'\u00e9tudes de march\u00e9 pharmaceutique<\/h2>\n\n\n\n

SIS International Research has over 40+ years of experience in Market Research and Strategy Consulting in the Pharmaceutical industry.\u00a0 We conduct research with patients, caretakers, physicians, payors, influencers, regulators, and other stakeholders.<\/p>\n\n\n\n

Nous fournissons:<\/p>\n\n\n\n

    \n
  • Groupes de discussion<\/li>\n\n\n\n
  • Communaut\u00e9s Insight en ligne<\/li>\n\n\n\n
  • Entretiens approfondis<\/li>\n\n\n\n
  • Enqu\u00eates en ligne<\/li>\n\n\n\n
  • \u00c9tudes de march\u00e9 multi-pays et internationales<\/li>\n\n\n\n
  • Market Entry, Sizing, and Opportunity<\/li>\n\n\n\n
  • Analyse strat\u00e9gique et concurrentielle<\/li>\n<\/ul>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Les \u00e9tudes de march\u00e9 fournissent des informations, des donn\u00e9es et des solutions aux soci\u00e9t\u00e9s pharmaceutiques. Apprenez-en davantage sur les \u00e9tudes de march\u00e9 pharmaceutique.<\/p>","protected":false},"author":1,"featured_media":62953,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27253","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=27253"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27253\/revisions"}],"predecessor-version":[{"id":67891,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27253\/revisions\/67891"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62953"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=27253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}