{"id":26759,"date":"2018-05-28T21:19:28","date_gmt":"2018-05-28T21:19:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26759"},"modified":"2026-01-26T17:31:48","modified_gmt":"2026-01-26T22:31:48","slug":"etude-de-marche-des-biens-de-consommation","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-des-biens-de-consommation\/","title":{"rendered":"\u00c9tude de march\u00e9 des biens de consommation"},"content":{"rendered":"

\u00c9tude de march\u00e9 des biens de consommation<\/strong><\/span><\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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L\u2019\u00e9volution de l\u2019industrie des biens de consommation a \u00e9t\u00e9 passionnante, notamment avec l\u2019essor de la technologie num\u00e9rique.  <\/span><\/h2>\n\n\n\n

Businesses are launching innovative products that change how consumers live and interact in their daily lives.  Managers are increasingly trying to meet an assortment of human desires and needs.  With the rise of Digital Disruption, the global market is likely to produce many winners and losers over the coming decade.<\/span><\/p>\n\n\n\n

Qu\u2019est-ce que les biens de consommation rapide (FMCG)\u00a0?<\/h2>\n\n\n\n

Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year.  Another term for these products is Consumer Packaged Goods (CPG). Some examples are razors, toiletries, and breakfast cereal.  This sector is facing pressure to find more business efficiencies while delivering against complex consumer demands.<\/span><\/p>\n\n\n\n

Price competition in the FMCG sector is often intense, as the products tend to be near identical.  Products in the FMCG sector also do well in economic downturns. Consumers usually cut back on luxury items when the economy declines.  FMCG retailers operate with low margins. They need large markets, scale and distribution to be successful.<\/span><\/p>\n\n\n\n

Some companies look to building advantages in the market through a \u201ccontinuous improvement approach.\u201d  Building advantages over time can help companies to defend market share and customer loyalty.  Competition posed by smaller, nimbler businesses is a significant challenge.<\/span><\/p>\n\n\n\n

Opportunit\u00e9s de restauration et de boissons<\/h2>\n\n\n\n

New trends are shaping the FMCG industry. For example, signs are emerging that not everyone considers sugar to be a health villain. Food and beverage manufacturers are rolling out super-indulgent desserts, drinks, and frozen novelties.  Another trend is snacks once considered junk food are getting a healthy makeover.  Manufacturers are using ingredients such as coconut and avocado oil, and plant-based protein.<\/span><\/p>\n\n\n\n

Opportunit\u00e9s de commerce \u00e9lectronique<\/h2>\n\n\n\n

Another new trend in the FMCG industry is the growth of online sales.\u00a0 E-commerce is must-have for FMCG marketers.\u00a0 Brands will need better ways to stand out online with the rise of e-commerce.\u00a0 This shift is occurring because there are more online shoppers with less time to shop, better prices available online, or better customer experience.\u00a0 The rise of Omnichannel strategies raises the importance of optimizing all channels to build brands and maximize profit.<\/span><\/p>\n\n\n\n

Les entreprises FMCG ont la possibilit\u00e9 de renforcer leurs marques ou de se r\u00e9inventer. Ils doivent \u00e9galement continuellement revoir la mani\u00e8re dont ils atteignent les consommateurs \u00e0 l\u2019\u00e8re num\u00e9rique. Ils peuvent adopter une perspective centr\u00e9e sur le consommateur et les \u00e9tudes de march\u00e9 aident les entreprises \u00e0 le faire. Gr\u00e2ce \u00e0 la recherche, les entreprises peuvent \u00e9galement cr\u00e9er des liens qui renforcent les marques sur tous les canaux disponibles.  <\/span><\/p>\n\n\n\n

\u00c0 propos des \u00e9tudes de march\u00e9 sur les biens de consommation<\/strong><\/span><\/h2>\n\n\n\n

Consumer Goods Research r\u00e9v\u00e8le des informations sur les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n\n\n\n