{"id":26754,"date":"2018-05-28T20:33:53","date_gmt":"2018-05-28T20:33:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26754"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"etude-de-marche-sur-lelectronique-grand-public","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-lelectronique-grand-public\/","title":{"rendered":"\u00c9tude de march\u00e9 sur l\u2019\u00e9lectronique grand public"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur l\u2019\u00e9lectronique grand public<\/span><\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

L\u2019\u00e9lectronique grand public est devenue un \u00e9l\u00e9ment indispensable de la vie dans l\u2019\u00e9conomie num\u00e9rique actuelle, en \u00e9volution rapide.  <\/span><\/h2>\n\n\n\n

These devices have become part of people\u2019s everyday habits and lifestyles over the past decade.\u00a0 There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.\u00a0 Marketers also attribute it to the growing middle-class in many Emerging Markets.\u00a0\u00a0<\/span><\/p>\n\n\n\n

March\u00e9s des smartphones et de l\u2019audio sans fil<\/h2>\n\n\n\n

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.\u00a0 New devices are rising as potential substitutes to smartphones.\u00a0 Smartphone features and design may be reaching their peak in some markets.\u00a0 \u00a0<\/span><\/p>\n\n\n\n

Appareils portables<\/h2>\n\n\n\n

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch<\/span> shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.\u00a0 They have recently added features such as Garmin Pay and onboard music storage.\u00a0 Fitbit is taking advantage of the rise in global smartwatch replacement rates.\u00a0 They have been trying to lure users to switch to their new Versa smartwatch.<\/span><\/p>\n\n\n\n

Consumers flock to fitness wearables and fitness trackers.\u00a0 Sales of these devices are increasing.\u00a0 Fitbit,<\/span> for example, started in 2007 and has gained attention due to its rapid growth and success.\u00a0 The company launched the Fitbit Classic in 2009.\u00a0 Since then, it released many models and features.\u00a0 Fitbit has millions of active users.\u00a0 It is among the leading companies in the wearables market.<\/span><\/p>\n\n\n\n

T\u00e9l\u00e9viseurs intelligents<\/h2>\n\n\n\n

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.<\/p>\n\n\n\n

Assistants pour la maison intelligente<\/h2>\n\n\n\n

Les fabricants de produits de transmission vocale et de reconnaissance utilisent des microphones dans leurs applications. Ces appareils jouent \u00e9galement un r\u00f4le dans la reconnaissance et la r\u00e9duction du bruit. De nombreuses applications de d\u00e9tection les utilisent \u00e9galement. Le principal moteur des microphones est la demande croissante d\u2019appareils \u00e9lectroniques grand public. Les autres facteurs d\u00e9terminants sont la taille compacte et le faible co\u00fbt des microphones. Un autre facteur est l\u2019augmentation du nombre de microphones par appareil.<\/span><\/p>\n\n\n\n

Haut-parleurs IA<\/h2>\n\n\n\n

Les haut-parleurs sont \u00e9galement recherch\u00e9s pour une gamme d\u2019appareils \u00e9lectroniques grand public. Cela est li\u00e9 \u00e0 la demande croissante des consommateurs pour un cin\u00e9ma maison haute performance. La demande est \u00e9galement due aux progr\u00e8s technologiques continus dans les appareils audio domestiques. Les d\u00e9veloppements des haut-parleurs Bluetooth et Wi-Fi sont \u00e9galement un facteur. Le facteur d\u00e9cisif est la r\u00e9cente augmentation du revenu disponible des consommateurs.<\/span><\/p>\n\n\n\n

La recherche aide \u00e0 identifier les besoins des consommateurs<\/h2>\n\n\n\n

Consumer Needs Research is also known as Attitude and Opinion research and Recherche Voix du Client<\/a>. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research<\/a> identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  <\/span>Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. <\/span><\/p>\n\n\n\n

Recherche strat\u00e9gique pour comprendre les concurrents<\/h2>\n\n\n\n

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition. <\/span><\/p>\n\n\n\n

When marketers use strategy research<\/a>, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research<\/a> informs companies on when it\u2019s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9lectronique grand public est devenue un \u00e9l\u00e9ment indispensable de la vie dans l\u2019\u00e9conomie num\u00e9rique actuelle, en \u00e9volution rapide.\u00a0<\/p>","protected":false},"author":1,"featured_media":63116,"parent":14514,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26754","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/26754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=26754"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/26754\/revisions"}],"predecessor-version":[{"id":79862,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/26754\/revisions\/79862"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63116"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=26754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}