{"id":26569,"date":"2018-05-07T20:05:08","date_gmt":"2018-05-07T20:05:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26569"},"modified":"2026-01-27T15:25:51","modified_gmt":"2026-01-27T20:25:51","slug":"etude-de-marche-des-influenceurs","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-des-influenceurs\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les influenceurs"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur les influenceurs<\/span><\/h1>\n\n\n\n

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\"\u00c9tudes<\/figure>\n\n\n\n

Influencers are social leaders who build large followings and communities, often online. Their social value and followings allow them to sway the opinions of others. Influencers and thought leaders can inspire others to buy from a particular brand.  The success of Marketing d'influence<\/a> comes from building relationships and providing social benefits to consumers.<\/span><\/p>\n\n\n\n

Influencer marketing is becoming popular, especially in the fashion and beauty industries.  Companies are increasingly using Internet personalities to boost general awareness and sales conversions.  Internet personalities can be compensated with fees and royalties to promote products in-person and online.<\/span><\/p>\n\n\n\n

The principle behind influencer marketing isn\u2019t new. Brands have been using celebrity endorsers for decades. By endorsing products, influencers promote products subtly or overtly to their large followings.  Today\u2019s social media influencers can more rapidly and cost effectively build a following than the celebrities of yesterday.<\/span><\/p>\n\n\n\n

Impact \u00e9conomique des influenceurs<\/h2>\n\n\n\n

The Instagram Influencer market size is over $1 billion—just on Instagram.  Some retailers have seen sales increases by as much as 250% when using influencers.  <\/span><\/p>\n\n\n\n

Les \u00ab micro-influenceurs \u00bb sont une sous-section d'influenceurs qui ont moins d'abonn\u00e9s que les influenceurs comptant plus d'un million d'abonn\u00e9s, mais qui proposent des solutions de marketing d'influence plus abordables et \u00e0 retour sur investissement \u00e9lev\u00e9.<\/span><\/p>\n\n\n\n

Influencer Marketing performance can also be measured.  Choosing the most effective Key Performance Indicators and determining ROI are essential.  ROI can be determined by:<\/span><\/p>\n\n\n\n