{"id":26508,"date":"2018-04-29T09:05:15","date_gmt":"2018-04-29T09:05:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26508"},"modified":"2025-09-13T23:46:22","modified_gmt":"2025-09-14T03:46:22","slug":"etude-de-marche-sur-lindustrie-du-covoiturage","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-lindustrie-du-covoiturage\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le covoiturage"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur le covoiturage<\/span><\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

Ride Sharing is a transportation model that has become popular in major cities worldwide. Passengers download an app to their smartphone.  The passenger then requests a ride, and a nearby driver will accept the request.  The transaction is done through an app that manages the fare, payment and tip.  Passengers can leave reviews.  Ride Sharing apps have gained widespread popularity and have the potential to disrupt the transport industry<\/a> and consumer daily habits.<\/span><\/p>\n\n\n\n

Le covoiturage est en plein essor<\/span><\/h2>\n\n\n\n

Le covoiturage a pris d\u2019assaut le monde. Le concept remonte aux ann\u00e9es 1940, \u00e9poque \u00e0 laquelle il y avait une p\u00e9nurie de gaz. Elle a refait surface dans les ann\u00e9es 1970, lors des crises \u00e9nerg\u00e9tique et p\u00e9troli\u00e8re. Le 21<\/span>St<\/sup><\/span> si\u00e8cle a donn\u00e9 naissance \u00e0 une technologie haut de gamme. Ces innovations ont transform\u00e9 notre vision du covoiturage. Aujourd'hui, faire un trajet est devenu plus facile gr\u00e2ce aux applications pour smartphone. Le covoiturage exploite \u00e9galement les m\u00e9dias sociaux, les services en ligne et les outils de navigation GPS. <\/span><\/p>\n\n\n\n

The business model innovations that Ridesharing companies developed were a realtime marketplace of riders and drivers that match supply and demand, and an innovative mobile payment system.  Companiesmatch supply and demand in real-time, using GPS, mobile apps, payments technologies and passenger reviews.<\/p>\n\n\n\n

The Ridesharing industry is booming worldwide.  The evidence is the explosive growth of rideshare companies over the past few years.  The industry has hundreds of thousands of drivers. It also has millions of users and billions in venture capital funding. In big cities like New York<\/a> and Boston, ridesharing use is causing taxi medallions to drop in price.<\/span><\/p>\n\n\n\n

De nombreuses personnes consid\u00e8rent Lyft, Uber et d\u2019autres services de covoiturage comme des alternatives aux taxis. C'est quelque chose d'enti\u00e8rement nouveau qui transforme la vie et la culture. Dans certaines villes, il \u00e9tait quasiment impossible d\u2019appeler un taxi dans la rue. La possibilit\u00e9 de demander un service de voiture et de le rendre disponible en quelques minutes change la vie.<\/span><\/p>\n\n\n\n

Transformer les services de taxi et de transport traditionnels<\/span><\/h2>\n\n\n\n

Un groupe plus large de personnes adopte d\u00e9sormais le covoiturage. Les grandes villes souffrent de niveaux sans pr\u00e9c\u00e9dent de pollution atmosph\u00e9rique et d\u2019autres types de pollution. Beaucoup sont \u00e9galement confront\u00e9s \u00e0 la d\u00e9sint\u00e9gration de la structure routi\u00e8re et moins de personnes utilisent les syst\u00e8mes de transport en commun. Ces probl\u00e8mes poussent les gouvernements \u00e0 faire plus que s\u2019occuper des conducteurs solitaires. L\u2019industrie du covoiturage affecte les \u00e9conomies et la culture du monde entier.<\/span><\/p>\n\n\n\n

Vehicle ownership may decline in the coming years. Ridesharing will take up a more significant share in the transportation pie.  In the US, people may postpone buying a car because they have access to the Uber and Lyft services.  As the ridesharing industry grows, spinoffs are likely. Examples include courier services and food<\/a> delivery. Ridesharing also provides a solution to people who would not have been able to afford to own a car. It’s also a boon to those who cannot afford to use a taxi service as their primary source<\/a> of transport. <\/span><\/p>\n\n\n\n

Le covoiturage devient un compl\u00e9ment populaire au covoiturage. L'autopartage est destin\u00e9 aux cas o\u00f9 les gens ont besoin d'une voiture \u00e0 court terme. Ce mod\u00e8le est logique pour les citadins, qui ont tendance \u00e0 utiliser leur v\u00e9hicule seulement environ quatre pour cent du temps. La plan\u00e8te en profite \u00e9galement car de nombreuses flottes d\u2019autopartage incluent des voitures \u00e9lectriques. Ces flottes sont \u00e9galement mieux entretenues et plus r\u00e9centes que le v\u00e9hicule priv\u00e9 moyen. Ces facteurs r\u00e9duisent encore davantage l\u2019impact environnemental de l\u2019\u00e9conomie du partage.<\/span><\/p>\n\n\n\n

Exp\u00e9rience client de covoiturage<\/span><\/h2>\n\n\n\n

Ridesharing enhances the customer experience<\/a> uniquely. After the ride, the customer rates the driver from 1 to 5 stars. The rating then goes on the driver\u2019s record and will show up the next time he or she offers to pick someone up. Lyft drivers with a score of 4.8 or lower are at risk of redundancy. For Uber, this number is 4.6.<\/span><\/p>\n\n\n\n

Customer experience in ridesharing is relevant. Marketers can apply the lessons learned to other sharing markets such as healthcare<\/a>. Sharing platforms can also show how people buy and sell goods. Apart from customer experience, ridesharing has tremendous social benefits. This platform enhances mobility in cities everywhere.<\/span><\/p>\n\n\n\n

Notre travail<\/h2>\n\n\n\n

SIS has conducted many market research studies<\/a>, interviews and Focus Groups with drivers and passengers.  We have also conducted numerous market assessments, strategy research and growth<\/a> research studies.<\/p>\n\n\n\n

Contactez-nous pour votre prochain projet d\u2019\u00e9tude de march\u00e9 sur le covoiturage.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Le covoiturage est un mod\u00e8le de transport devenu populaire dans les grandes villes du monde. <\/p>","protected":false},"author":1,"featured_media":65031,"parent":14514,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26508","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/26508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=26508"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/26508\/revisions"}],"predecessor-version":[{"id":81607,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/26508\/revisions\/81607"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65031"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=26508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}