{"id":24715,"date":"2018-02-27T19:25:00","date_gmt":"2018-02-27T19:25:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24715"},"modified":"2025-09-10T18:28:59","modified_gmt":"2025-09-10T22:28:59","slug":"recherche-en-video-ethnographie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/recherche-en-video-ethnographie\/","title":{"rendered":"Recherche en vid\u00e9o-ethnographie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Recherche en vid\u00e9o-ethnographie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8da544f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8da544f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Online focus group (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS conducts video ethnography research with consumers worldwide. &nbsp;This allows you to receive video interviews and in-home video feedback around the world rapidly. &nbsp;With the rise of BRIC countries in the Global Economy, this Video Ethnography research methodology is your competitive advantage.<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019ethnographie vid\u00e9o ?<\/h2>\n\n\n\n<p>L&#039;ethnographie est la branche de l&#039;anthropologie qui tente de comprendre comment les gens vivent leur vie. Il s&#039;agit d&#039;une m\u00e9thode qualitative o\u00f9 les chercheurs observent comment les participants interagissent dans leur environnement r\u00e9el.<\/p>\n\n\n\n<p>Contrairement aux \u00e9tudes de march\u00e9 traditionnelles, qui reposent sur la pose de questions sp\u00e9cifiques, nos chercheurs menant ces \u00e9tudes ethnographiques visitent les consommateurs \u00e0 leur domicile, dans leurs magasins pr\u00e9f\u00e9r\u00e9s ou au bureau pour les observer et les \u00e9couter. Le but est de voir le comportement de ces personnes dans leur vie quotidienne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages des ethnographies vid\u00e9o\u00a0:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gives the ability to rapidly test products, services and advertisements<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fournit des informations sur In-Home dans le monde entier<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Delivers behavioral insights outside of controlled environments like <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/installations-de-groupe-de-discussion-a-new-york\/\" title=\"Installations des groupes de discussion de la ville de New York\"  data-wpil-monitor-id=\"9669\">Focus Group facilities<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Les options linguistiques propos\u00e9es incluent la langue locale ou l&#039;anglais<\/span><\/li>\n\n\n\n<li>Gives respondents access in high-growth emerging markets<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment \u00e7a marche (\u00e9tapes)\u00a0:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Envoyez-nous vos exigences (typiques\u00a0<\/span><span style=\"font-weight: 400;\">la dur\u00e9e de la vid\u00e9o varie de 10 \u00e0 30 minutes)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recruitment, setup, and scheduling of interviews in 1 week turnaround*<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Livraison de fichiers vid\u00e9o <\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>*D\u00e9pend des sp\u00e9cifications des crit\u00e8res de recrutement<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">March\u00e9s desservis<\/h2>\n\n\n\n<p>We can rapidly conduct video ethnographies around the world.&nbsp; These are the markets we rapidly serve:<\/p>\n\n\n\n<p><strong>Am\u00e9riques<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00c9tats-Unis<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Canada<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Br\u00e9sil<\/span><\/li>\n\n\n\n<li>Mexique<\/li>\n<\/ul>\n\n\n\n<p><strong>L'Europe<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">ROYAUME-UNI<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Allemagne<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pays-Bas<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">France<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Russie<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Asie <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Chine <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hong Kong<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Singapour<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Inde<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Australie<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nouvelle-Z\u00e9lande<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/about-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour voir comment nous pouvons ajouter de la valeur \u00e0 votre prochain projet de recherche en vid\u00e9o-ethnographie.<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS r\u00e9alise de l&#039;ethnographie vid\u00e9o aupr\u00e8s de consommateurs du monde entier. Cela vous permet de recevoir rapidement des interviews vid\u00e9o et des commentaires vid\u00e9o \u00e0 domicile dans le monde entier. <\/p>","protected":false},"author":1,"featured_media":63017,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24715","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=24715"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24715\/revisions"}],"predecessor-version":[{"id":81612,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24715\/revisions\/81612"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63017"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=24715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}