{"id":24692,"date":"2018-02-27T05:50:42","date_gmt":"2018-02-27T05:50:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24692"},"modified":"2025-11-15T20:42:32","modified_gmt":"2025-11-16T01:42:32","slug":"etude-de-marche-a-washington-dc","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/couverture-des-etats-unis\/etude-de-marche-a-washington-dc\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 Washington DC"},"content":{"rendered":"

\u00c9tude de march\u00e9 \u00e0 Washington DC<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

La zone m\u00e9tropolitaine de Washington, DC, est la huiti\u00e8me plus grande \u00e9conomie urbaine des \u00c9tats-Unis.<\/h4>\n\n\n\n

The District of Columbia\u2019s 68.3 square miles are sliced out of Maryland and sit across the Potomac River from Virginia. DC is the nation\u2019s capital.\u00a0 The population of its metro area is nearly 5 million people.\u00a0 While the government\u2019s economic impact is enormous, so are the contributions of other sectors, including education, hospitality and tourism<\/a>, and more. Market Research in Washington DC helps organizations to serve stakeholder needs better.<\/p>\n\n\n\n

Exceptional universities, several with major research capabilities, feed the economy and supply talent for local business and government needs<\/a>.\u00a0Its museums, galleries, aquarium, zoo, monuments, and national treasures attract tourists and conventioneers by the millions. Hotels and hospitality services<\/a> benefit from traffic at both low- and high-end spending levels.\u00a0 And, as the capital of the United States, a district with its own government structure, it employs tens of thousands creating one of the nation’s largest metropolitan areas. An efficient subway system and healthy relationships with nearby cities like Arlington keep The District economy vibrant and functioning at a high level.<\/p>\n\n\n\n

Le secteur de l'enseignement sup\u00e9rieur<\/h2>\n\n\n\n

There are a number of major colleges and universities in the District of Columbia, given its limited space. They include the campuses of Georgetown University, American University, Howard University, Gallaudet University, and George Washington University.<\/p>\n\n\n\n

Higher education accounts for thousands of jobs and helps The District sustain its highly educated population. Each year, 80,000 students participate in courses at one or more of the member institutions of the D.C. Consortium. The District\u2019s higher education brings $2 billion to the area economy and graduates top lawyers, doctors, and other professionals.  Many students stay in DC after graduation.<\/p>\n\n\n\n

Industries de l'h\u00f4tellerie et du tourisme<\/h2>\n\n\n\n

Washington, D.C. sees over 20 million visitors every year, including over 2 million foreign tourists, who spend over $7 billion. Spending on hotels, retail, food and beverage<\/a>, and entertainment supports 75,000 jobs in The District.<\/p>\n\n\n\n

Il accueille 15 conventions \u00e0 l\u2019\u00e9chelle du district, laissant derri\u00e8re lui $278 millions. Plus de 450 \u00e9v\u00e9nements de district, dont le DC Jazz Festival, annuel 4\u00e8me<\/sup> Les c\u00e9l\u00e9brations de juillet et bien d'autres g\u00e9n\u00e8rent plus de $415 en d\u00e9penses de visiteurs. Et les nombreuses attractions touristiques avec entr\u00e9e gratuite attirent les visiteurs mais r\u00e9duisent les d\u00e9penses qu\u2019ils peuvent consacrer \u00e0 d\u2019autres fins.<\/p>\n\n\n\n

Despite the lack of a major amusement park, The District\u2019s hotel sector (130 hotels with 30,200 rooms) remains stable and growing at a reliable 60% occupancy. People visit for historic attractions, museums, conventions, lobbying, entertainment, diplomacy, and other government-related business. The hotels\u2019 average daily rate, even though it is restricted by the government per diem limit, exceeds those of Chicago, New York City, and San Francisco.<\/p>\n\n\n\n

Gouvernement<\/h2>\n\n\n\n

En tant que si\u00e8ge des pouvoirs ex\u00e9cutif, l\u00e9gislatif et judiciaire du gouvernement f\u00e9d\u00e9ral, l'\u00e9conomie de Washington, DC, b\u00e9n\u00e9ficie de ses participants, du trafic et des d\u00e9penses directes et indirectes.<\/p>\n\n\n\n

Le gouvernement a toujours \u00e9t\u00e9 son principal contributeur \u00e9conomique, mais sa domination varie selon les administrations politiques, avec des s\u00e9questres, des fermetures et des coupes budg\u00e9taires r\u00e9p\u00e9t\u00e9s. Pourtant, si l\u2019on consid\u00e8re ses composants, l\u2019impact est significatif.<\/p>\n\n\n\n

Le pouvoir ex\u00e9cutif survit dans une certaine mesure gr\u00e2ce aux politiques et aux initiatives du pr\u00e9sident en exercice. Mais plus de quatre mille, dont des membres de la D\u00e9fense, de la S\u00e9curit\u00e9 int\u00e9rieure, du Tr\u00e9sor, de la Sant\u00e9 et des Services sociaux et d'autres agences, sont directement li\u00e9s au bureau ex\u00e9cutif.<\/p>\n\n\n\n

De nombreux employ\u00e9s des agences occupent des emplois dans la fonction publique prot\u00e9g\u00e9s par la r\u00e9glementation et les syndicats. Les initiatives pr\u00e9sidentielles visant \u00e0 geler les embauches sont g\u00e9n\u00e9ralement contrebalanc\u00e9es par une expansion dans d\u2019autres domaines. Le nombre total d'employ\u00e9s civils dans les agences du Cabinet d\u00e9passe 170 000. Le plus important est celui de la S\u00e9curit\u00e9 int\u00e9rieure, avec environ 25 000 postes.<\/p>\n\n\n\n

Congress populates the Capitol and nearby office buildings with thousands of support staff. It oversees five supporting services: the Congressional Budget Office, the General Accounting Office, the Joint Economic Committee, the Government Printing Office, and the Architect of the Capitol.<\/p>\n\n\n\n

La Court Supr\u00eame<\/strong> meets in its own building where the nine members are supported by large staffs, some of whom work as interns<\/a> to gain the prestige of the office. The Department of Justice includes almost 24,000 employees.<\/p>\n\n\n\n

Environ 20% des employ\u00e9s du District travaillent pour le gouvernement f\u00e9d\u00e9ral. De nombreux fonctionnaires r\u00e9sident \u00e9galement dans la r\u00e9gion m\u00e9tropolitaine de Virginie et du Maryland.<\/p>\n\n\n\n

\u00c9tude de march\u00e9 \u00e0 Washington DC<\/h2>\n\n\n\n

SIS has extensive experience in conducting Qualitative fieldwork and Quantitative<\/a> data collection in DC, Norther Virginia and Maryland.\u00a0 Some of our staff are alumni of prominent DC universities and are well-versed in the area.\u00a0 We are seasoned in conducting street intercepts, political Groupes de discussion<\/a>, Focus Groups for financial managers and many other types of research.<\/p>\n\n\n\n

For education institutions based in the region, we have conducted opportunit\u00e9 de march\u00e9<\/a> & entry assessments to help them assess growth opportunities nationwide and worldwide.\u00a0 We have served healthcare companies and tourism companies based in the area.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

La r\u00e9gion m\u00e9tropolitaine de Washington, DC, poss\u00e8de la huiti\u00e8me plus grande \u00e9conomie urbaine des \u00c9tats-Unis. Apprenez-en davantage sur les \u00e9tudes de march\u00e9 \u00e0 Washington DC.<\/p>","protected":false},"author":1,"featured_media":66457,"parent":19303,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24692","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=24692"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24692\/revisions"}],"predecessor-version":[{"id":81489,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24692\/revisions\/81489"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=24692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}