{"id":24367,"date":"2018-02-23T01:58:44","date_gmt":"2018-02-23T01:58:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24367"},"modified":"2026-01-24T15:25:59","modified_gmt":"2026-01-24T20:25:59","slug":"tests-de-recherche-sur-les-soins-de-la-peau","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/tests-de-recherche-sur-les-soins-de-la-peau\/","title":{"rendered":"Recherche et tests sur les soins de la peau"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur les soins de la peau<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n\n

The cosmetics and skincare industry is a global industry embracing fast-changing trends, emerging product ingredients, and evolving customer expectations.<\/h2>\n\n\n\n

The cosmetic and skincare industry is experiencing rapid growth and change due to the penetration of products which, once specific to certain age groups, are now in demand for every age, whether female or male.<\/p>\n\n\n\n

Comprendre l\u2019\u00e9volution des besoins des clients<\/h2>\n\n\n\n

New technologies have surfaced.\u00a0 Customer can measure their skin needs and track changes on their phone apps.\u00a0 \u00a0They can customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.\u00a0\u00a0 Customers are more engaged in this process and eager to try these new products.<\/p>\n\n\n\n

Notre recherche r\u00e9pond \u00e0 la question de pourquoi<\/u><\/strong>.<\/p>\n\n\n\n

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.<\/p>\n\n\n\n

Posez les bonnes questions<\/h2>\n\n\n\n

Market research can answer questions for the client’s product development and internal needs.<\/p>\n\n\n\n

Pour les entreprises qui m\u00e8nent des \u00e9tudes pour am\u00e9liorer un produit ou d\u00e9velopper un produit, notre mission est de travailler en \u00e9troite collaboration avec notre client pour comprendre o\u00f9 il en est dans le processus de d\u00e9veloppement ou si des modifications doivent \u00eatre apport\u00e9es \u00e0 un produit existant.<\/p>\n\n\n\n

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews), \u00a0that process will determine what direction or corrections are made to ensure their product remains competitive.<\/p>\n\n\n\n

Interpr\u00e9ter les comportements et les attitudes<\/h2>\n\n\n\n

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.<\/p>\n\n\n\n

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.<\/p>\n\n\n\n

Education and income also impact the outcome of testing.\u00a0 Our tests meet strict criteria determined by our client whether it be ethnic background, income levels, which would indicate the amount of disposable income a participant may have who purchases these products.<\/p>\n\n\n\n

G\u00e9rer les attentes<\/h2>\n\n\n\n

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.\u00a0 We use every possible precaution to ensure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.<\/p>\n\n\n\n

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.<\/p>\n\n\n\n

Informations sensorielles et packaging<\/h2>\n\n\n\n

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell online.\u00a0\u00a0\u00a0 Digging deeper we use sensory testing and packaging design.\u00a0\u00a0 Products on line may not show the full package, nor is the participant able to get a true sense of a crystal jar versus a plastic one.<\/p>\n\n\n\n

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.<\/p>\n\n\n\n

Placement de produits et conception de magasins de d\u00e9tail<\/h2>\n\n\n\n

L'emballage et le contenant du produit ont \u00e9t\u00e9 d\u00e9velopp\u00e9s et approuv\u00e9s et le produit est pr\u00eat \u00e0 \u00eatre plac\u00e9 soit dans un magasin exclusif \u00e0 la marque, soit dans un grand magasin o\u00f9 chaque marque est d\u00e9sign\u00e9e pour attirer ceux qui entrent dans un secteur exclusif de cosm\u00e9tiques et de soins de la peau. zone.<\/p>\n\n\n\n

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care<\/a> products.<\/p>\n\n\n\n

\u00c0 propos de la recherche et des tests sur les soins de la peau<\/h2>\n\n\n\n

SIS International Research is a leading \u00e9tude de march\u00e9 mondiale<\/a> firm for over 30 years and we have perfected our skills in the cosmetic market for testing products and now the components that surround the cosmetic industry.<\/p>\n\n\n\n

Contactez-nous pour votre prochain projet d\u2019\u00e9tude et de test de march\u00e9 sur les soins de la peau.<\/a><\/h2>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

L\u2019industrie des cosm\u00e9tiques et des soins de la peau est une industrie mondiale qui s\u2019adapte aux tendances en \u00e9volution rapide, aux ingr\u00e9dients de produits \u00e9mergents et aux attentes changeantes des clients.<\/p>","protected":false},"author":1,"featured_media":63383,"parent":14514,"menu_order":24,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24367","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=24367"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24367\/revisions"}],"predecessor-version":[{"id":75644,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24367\/revisions\/75644"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63383"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=24367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}