{"id":24364,"date":"2018-02-23T00:46:13","date_gmt":"2018-02-23T00:46:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24364"},"modified":"2026-01-25T19:32:53","modified_gmt":"2026-01-26T00:32:53","slug":"entrepreneurs-en-recherche-strategique","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/entrepreneurs-en-recherche-strategique\/","title":{"rendered":"Recherche strat\u00e9gique pour les entrepreneurs"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Recherche strat\u00e9gique pour les entrepreneurs<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3c823505\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3c823505\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-33.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Strategy consulting (33)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-33.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-33-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-33-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-33-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-33-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Lancer une nouvelle entreprise n\u00e9cessite une connaissance des clients, du march\u00e9 et des concurrents.<\/p>\n\n\n\n<p>Many entrepreneurs rely on their networks of family, friends and associates and have followed those networks instead of market opportunities. Some have succeeded, but many have failed. Strategy Research gives <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-de-marche-a-nauru\/\" title=\"Etude de march\u00e9 \u00e0 Nauru\"  data-wpil-monitor-id=\"5736\">entrepreneurs<\/a> the incisive insight and data to take advantage of the overlooked opportunities in other markets.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-donnees-de-formation\/\" title=\"\u00c9tude de march\u00e9 sur les donn\u00e9es de formation\"  data-wpil-monitor-id=\"10684\">Market Research delivers insights and data<\/a> to guide your decision-making and product development.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/formation-et-strategie-en-veille-concurrentielle\/\" title=\"Formation et strat\u00e9gie en veille concurrentielle\"  data-wpil-monitor-id=\"10689\">Strategy and Competitive Intelligence<\/a> allow you to create Competitive Advantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solutions de recherche et de strat\u00e9gie pour les entrepreneurs<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/evaluations-des-opportunites-du-marche-asiatique\/\" title=\"\u00c9valuations des opportunit\u00e9s du march\u00e9 asiatique\"  data-wpil-monitor-id=\"10687\">\u00c9valuations de l\u2019entr\u00e9e sur le march\u00e9 et des opportunit\u00e9s<\/a><\/strong><\/p>\n\n\n\n<p>These assessments include comprehensive insight into the opportunities and threats in entering new markets.&nbsp; Market Sizing data can inspire areas of uncontested opportunity.&nbsp; This research provides the untapped opportunities, the distributors&#8217; partnerships that can be developed, and the competitive threats.<\/p>\n\n\n\n<p><strong>Analyse comp\u00e9titive<\/strong><\/p>\n\n\n\n<p>This research provides insights on key players, competitor best practices, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/croissance-mondiale\/conseil-en-planification-strategique\/\" title=\"Conseil en planification strat\u00e9gique\"  data-wpil-monitor-id=\"10699\">planned competitor strategic<\/a> movements, and areas of opportunity.<\/p>\n\n\n\n<p><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/etude-de-marche-sur-le-lancement-dun-nouveau-produit\/\"   title=\"Recherche sur le lancement de nouveaux produits\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"483\">Recherche sur le lancement de nouveaux produits<\/a><\/strong><\/p>\n\n\n\n<p>This research assists product developers with agile <a href=\"https:\/\/www.sisinternational.com\/fr\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\"  data-wpil-monitor-id=\"10694\">tests de produits<\/a> and insights.&nbsp; Entrepreneurs can test <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/etude-de-marche-de-produits-minimum-viables\/\" title=\"\u00c9tude de march\u00e9 sur les produits minimum viables\"  data-wpil-monitor-id=\"10683\">Minimum Viable Products<\/a> (MVPs). The result are findings that can immediately improve products.&nbsp; Some clients prefer to do this research in Agile Sprints.<\/p>\n\n\n\n<p><strong>Recherche client<\/strong><\/p>\n\n\n\n<p>This research can be either Qualitative or Quantitative.&nbsp; For example, Focus Groups and In-Depth Interviews can unearth unmet customer needs and pain points.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-quantitative-2\/\" title=\"\u00c9tude de march\u00e9 quantitative\"  data-wpil-monitor-id=\"10697\">Recherche quantitative<\/a> can measure a broader sample of the population to uncover customer needs and identify pockets of popularity of your product in different geographical markets.<\/p>\n\n\n\n<p><strong>Test d&#039;utilisabilit\u00e9 du produit<\/strong><\/p>\n\n\n\n<p>Ce <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/\" title=\"\u00c9tude de march\u00e9 sur les tests de produits\"  data-wpil-monitor-id=\"10692\">research tests the satisfaction of products<\/a> and websites.&nbsp; Products can be tested in-person, office or home.&nbsp; The results help you to make improvements to your product or website.<\/p>\n\n\n\n<p><strong>Plans strat\u00e9giques de mise sur le march\u00e9<\/strong><\/p>\n\n\n\n<p>Strategy Research is compiled in a comprehensive plan for getting your products to market.<\/p>\n\n\n\n<p><strong>Conseil en marketing<\/strong><\/p>\n\n\n\n<p>We help you to develop ads, websites, translations of marketing material,s and labeling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de la recherche et de la strat\u00e9gie du SIS<\/h2>\n\n\n\n<p>SIS fournit \u00e0 votre entreprise les informations dont vous avez besoin pour am\u00e9liorer vos produits et \u00eatre efficace dans vos lancements de produits.<\/p>\n\n\n\n<p>We identify the best markets for your products. We can develop strategies on whether to export your products, open a subsidiary, or form a partnership with another company. We inform you about the competitors already in the market and those who might be planning to approach your position.<\/p>\n\n\n\n<p>Nous vous montrons les tailles relatives des opportunit\u00e9s de march\u00e9 et expliquons pourquoi certains march\u00e9s sont plus difficiles \u00e0 p\u00e9n\u00e9trer que d&#039;autres. Nous pouvons identifier des partenaires potentiels et des canaux de distribution. Nous pouvons vous informer sur les lois et r\u00e9glementations pertinentes et vous aider \u00e0 vous lancer sur de nouveaux march\u00e9s o\u00f9 vous pouvez r\u00e9ussir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous fournissons des informations et des strat\u00e9gies aux entrepreneurs qui lancent de nouveaux produits et p\u00e9n\u00e8trent de nouveaux march\u00e9s.<\/p>","protected":false},"author":1,"featured_media":62520,"parent":14567,"menu_order":53,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24364","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=24364"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24364\/revisions"}],"predecessor-version":[{"id":81750,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24364\/revisions\/81750"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62520"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=24364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}