{"id":24285,"date":"2018-02-20T16:50:41","date_gmt":"2018-02-20T16:50:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24285"},"modified":"2025-09-11T00:49:25","modified_gmt":"2025-09-11T04:49:25","slug":"recherche-dagencement-de-magasin","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/branding-and-customer-research-solutions\/store-layout-research\/","title":{"rendered":"Recherche d'am\u00e9nagement de magasin"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur l\u2019am\u00e9nagement des magasins<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 en magasin fournissent des informations approfondies sur la fa\u00e7on dont les magasins efficaces sont construits.<\/h2>\n\n\n\n

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.<\/h3>\n\n\n\n

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.<\/p>\n\n\n\n

Store Mapping are the actual design and “maps” of stores.\u00a0 We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.<\/h3>\n\n\n\n

SIS International Research fournit des cartographies de magasins, qui comprennent\u00a0:<\/p>\n\n\n\n

    \n
  • Disposition du magasin<\/li>\n\n\n\n
  • Rayonnage<\/li>\n\n\n\n
  • Vari\u00e9t\u00e9 de produits<\/li>\n\n\n\n
  • Marques<\/li>\n\n\n\n
  • \u00c9tiquetage<\/li>\n\n\n\n
  • Comparaisons de prix<\/li>\n\n\n\n
  • Conception<\/li>\n\n\n\n
  • Couler<\/li>\n\n\n\n
  • Affichages<\/li>\n<\/ul>\n\n\n\n

    We developed the method of mapping stores by starting with interviewing customers in their usual stores.\u00a0 Our skilled interviewers conduct shop-alongs to explore the common shopping routine.\u00a0 In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.<\/p>\n\n\n\n

    Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.<\/p>\n\n\n\n

    La m\u00e9thode peut \u00eatre utilis\u00e9e dans divers contextes. Les plus courants sont les supermarch\u00e9s et les \u00e9piceries, les magasins de d\u00e9tail, les pharmacies et les centres commerciaux.<\/p>\n\n\n\n

      \n
    • Nous disposons d\u2019intervieweurs qualifi\u00e9s et de cartographes form\u00e9s, qui poss\u00e8dent une grande exp\u00e9rience dans la reconstruction de magasins.<\/li>\n\n\n\n
    • Nous pouvons effectuer des mappages de magasins rapidement et de mani\u00e8re approfondie.<\/li>\n\n\n\n
    • Nos services sont rentables.<\/li>\n\n\n\n
    • En tant qu'entreprise internationale, nous sommes en mesure de cartographier les magasins dans le monde entier.<\/li>\n<\/ul>\n\n\n\n

      Exemples en action<\/h3>\n\n\n\n

      Tester les affichages en magasin et les vitrines<\/strong><\/p>\n\n\n\n

      SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.\u00a0 The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.\u00a0 SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.\u00a0 Our client mentioned that they experienced a double-digit growth in sales from the following year.<\/p>\n\n\n\n

      Recherche sur la conception de l'am\u00e9nagement du magasin<\/strong><\/p>\n\n\n\n

      SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      D\u00e9couvrez comment la cartographie de l'am\u00e9nagement du magasin peut maximiser les profits et la satisfaction des clients.<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24285","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=24285"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24285\/revisions"}],"predecessor-version":[{"id":67871,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24285\/revisions\/67871"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=24285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}