{"id":24280,"date":"2018-02-21T22:06:02","date_gmt":"2018-02-21T22:06:02","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24280"},"modified":"2025-11-15T20:43:38","modified_gmt":"2025-11-16T01:43:38","slug":"etude-de-marche-en-virginie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/couverture-des-etats-unis\/etude-de-marche-en-virginie\/","title":{"rendered":"Etude de march\u00e9 en Virginie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Etude de march\u00e9 en Virginie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dd4df69f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dd4df69f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/West-Virginia-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"West Virginia (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/West-Virginia-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/West-Virginia-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/West-Virginia-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/West-Virginia-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/West-Virginia-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-commonwealth-of-virginia-is-a-large-state-that-is-diverse-in-its-geography-and-economic-industries\">Le Commonwealth de Virginie est un grand \u00c9tat diversifi\u00e9 dans sa g\u00e9ographie et ses industries \u00e9conomiques.<\/h2>\n\n\n\n<p>With a population of 8.5 million, proximity to Washington DC&nbsp; and large coastal areas, the state can be an important state for business and politics.<\/p>\n\n\n\n<p>The state benefits from an educated workforce, and strategic proximity to economic and political centers such as Washington DC.&nbsp; Other cities include Richmond, Norfolk, Newport News, and Chesapeake.<\/p>\n\n\n\n<p>Key industries of Virginia include the Agriculture, Aerospace, Defense, Banking, Higher Education, and Technology industries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-ae7446d2db6c7c0e5cb94af94e915c82 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-f8ac2d25ddf4cf56f5d4a876ba432a4f\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#the-commonwealth-of-virginia-is-a-large-state-that-is-diverse-in-its-geography-and-economic-industries\">Le Commonwealth de Virginie est un grand \u00c9tat diversifi\u00e9 dans sa g\u00e9ographie et ses industries \u00e9conomiques.<\/a><\/li><li class=\"\"><a href=\"#agriculture-industry\">Industrie agricole<\/a><\/li><li class=\"\"><a href=\"#aerospace-defense-industry\">Industrie a\u00e9rospatiale et de d\u00e9fense<\/a><\/li><li class=\"\"><a href=\"#banking-and-finance-opportunities\">Opportunit\u00e9s bancaires et financi\u00e8res<\/a><\/li><li class=\"\"><a href=\"#transportation-and-logistics\">Transport et logistique<\/a><\/li><li class=\"\"><a href=\"#higher-education\">l&#039;enseignement sup\u00e9rieur<\/a><\/li><li class=\"\"><a href=\"#technology-industry\">Industrie technologique<\/a><\/li><li class=\"\"><a href=\"#virginias-economic-benefits\">Les avantages \u00e9conomiques de la Virginie<\/a><\/li><li class=\"\"><a href=\"#about-market-research-in-virginia\">\u00c0 propos des \u00e9tudes de march\u00e9 en Virginie<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"agriculture-industry\">Industrie agricole<\/h2>\n\n\n\n<p>Quelque 40 000 fermes et \u00e9leveurs occupent un tiers de la superficie de l&#039;\u00c9tat. Le tabac pousse toujours en Virginie, mais le soja, le coton, le bl\u00e9 et l&#039;orge d\u00e9passent d\u00e9sormais son impact \u00e9conomique 4%. Les producteurs de poulet et de dinde sont en t\u00eate du secteur des bovins de boucherie et des bovins laitiers.<\/p>\n\n\n\n<p>L&#039;agriculture de Virginie soutient plus de 330 000 emplois avec un impact \u00e9conomique annuel de $70 milliards. La majeure partie de la superficie engag\u00e9e se situe dans les zones \u00e0 climat et \u00e0 sols favorables, \u00e0 l&#039;est et au sud-est des pittoresques montagnes Blue Ridge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aerospace-defense-industry\">Industrie a\u00e9rospatiale et de d\u00e9fense<\/h2>\n\n\n\n<p>L&#039;industrie a\u00e9rospatiale et de d\u00e9fense des \u00c9tats-Unis contribue \u00e0 hauteur de $822 milliards et cr\u00e9e 241 200 emplois \u00e0 l&#039;\u00e9conomie de Virginie. Elle reste tr\u00e8s comp\u00e9titive dans les deux secteurs et offre des opportunit\u00e9s de carri\u00e8re mieux r\u00e9mun\u00e9r\u00e9es que la moyenne, principalement sur la c\u00f4te.<\/p>\n\n\n\n<p>Le secteur pr\u00e9sente un fort potentiel dans les applications militaires terrestres et maritimes et dans les besoins cybern\u00e9tiques. Une augmentation de 1,5 milliard de dollars des d\u00e9penses de la Marine \u00e0 Hampton Roads rel\u00e8ve de ce secteur A&amp;D. Lockheed Martin, Raytheon, Orbital Sciences, Boeing, Rolls-Royce et de nombreuses entreprises sp\u00e9cialis\u00e9es ont une pr\u00e9sence importante dans l&#039;\u00c9tat, privil\u00e9giant les emplacements faciles d&#039;acc\u00e8s \u00e0 Richmond et au district de Columbia.<\/p>\n\n\n\n<p>La base navale de Norfolk, le Marine Corps Quantico, la base commune Eustis-Langley, les forts Belvoir, Lee et Meyer sont en t\u00eate d&#039;une longue liste de sites militaires et rattach\u00e9s \u00e0 l&#039;arm\u00e9e. Chaque branche de l&#039;arm\u00e9e dispose de 20 bases diff\u00e9rentes.<\/p>\n\n\n\n<p>Les d\u00e9penses de d\u00e9fense militaire repr\u00e9sentent le pourcentage le plus \u00e9lev\u00e9 du PIB de la Virginie et les d\u00e9penses totales les plus \u00e9lev\u00e9es de tous les \u00c9tats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"banking-and-finance-opportunities\">Opportunit\u00e9s bancaires et financi\u00e8res<\/h2>\n\n\n\n<p>Virginia is also home to some large banks, credit unions, and financial institutions.&nbsp; The state&#8217;s position between North and South causes the state to be a great test <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-de-consommation\/\" title=\"Consumer Market Research Services for Smarter Business Decisions\"  data-wpil-monitor-id=\"8864\">market for consumer financial service<\/a> launches.&nbsp; Tyson&#8217;s Corner in North Virginia has attracted many financial institutions, bank branches and Fortune 500 companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"transportation-and-logistics\">Transport et logistique<\/h2>\n\n\n\n<p>Virginia has one of the nation&#8217;s busiest airports &#8212; Dulles Airport (pictured below).&nbsp; Washington DC and Northern Virginia are served by National \/ Reagan Airport.&nbsp; The port of Virginia includes the terminals of Norfolk, Portsmouth and Newport News which are situated on the Hampton Roads harbor.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8ae673bb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8ae673bb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Virginia-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Virginia-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Virginia-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Virginia-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Virginia-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Virginia-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"higher-education\">l&#039;enseignement sup\u00e9rieur<\/h2>\n\n\n\n<p>Virginia has many highly ranked higher education institutions, including the University of Virginia, the College of William and Mary, Virginia Tech, the University of Richmond, and George Mason University.&nbsp;&nbsp;These institutions attract and graduate the talent employers need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology-industry\">Industrie technologique<\/h2>\n\n\n\n<p>The Washington DC metropolitan area links the District of Columbia, Maryland, and Virginia and is rich with high-tech positions and salaries. Virginia is second to D.C. in the intensity of high-tech employment and percentage of high-tech employment as a part of total private industry employment. But, allowing for the smaller population in D.C., Virginia\u2019s numbers are very impressive.<\/p>\n\n\n\n<p>Le corridor Dulles, dans le nord-est de la Virginie, abrite une main-d&#039;\u0153uvre importante et de nombreux employeurs technologiques, notamment General Dynamics et Northrop Grumman.<\/p>\n\n\n\n<p>Partout dans l\u2019\u00c9tat, le secteur technologique est \u00e0 la recherche de talents en nanotechnologie et en biotechnologie pour accro\u00eetre la productivit\u00e9 de ses micropuces.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Virginia Market Data<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 600px; \/* Ensures table structure holds, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Align data cells *\/\n        .sis-table td:nth-child(2) {\n            text-align: right;\n            white-space: nowrap; \/* Prevents long numbers from wrapping *\/\n        }\n         .sis-table th:nth-child(2) {\n            text-align: right;\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Virginia Economic and Demographic Benchmarks<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Indicator<\/th>\n                    <th>Value (Recent Estimate)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td>State Population<\/td>\n                    <td>Over 8.7 Million<\/td>\n                <\/tr>\n                <tr>\n                    <td>Educational Attainment (Bachelor&#8217;s Degree or Higher)<\/td>\n                    <td>~43% of Population<\/td>\n                <\/tr>\n                <tr>\n                    <td>Median Household Income<\/td>\n                    <td>~$87,000<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Secteurs \u00e9conomiques cl\u00e9s<\/td>\n                    <td>Federal Government, Technology, Manufacturing, Trade, Tourism<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Northern Virginia (NoVa) Economic Output<\/td>\n                    <td>Significant Contributor to State GDP<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Data derived from the <a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Census Bureau American Community Survey (ACS)<\/a> et <a href=\"https:\/\/www.vedp.org\/research-center\/economic-data\" target=\"_blank\" rel=\"noopener noreferrer\">Virginia Economic Development Partnership<\/a> from recent periods.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"virginias-economic-benefits\">Les avantages \u00e9conomiques de la Virginie<\/h2>\n\n\n\n<p>The Commonwealth of Virginia is business-friendly and committed to expanding and diversifying its workforce and workplaces.&nbsp; The state promotes low <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-analyse-couts-avantages\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019analyse co\u00fbts-avantages\" data-wpil-monitor-id=\"8869\">costs of living as a benefit<\/a>.&nbsp; Many large companies including many of those in the Fortune 500 have significant presence in the state.<\/p>\n\n\n\n<p>Des ports maritimes strat\u00e9giques, des a\u00e9roports tr\u00e8s fr\u00e9quent\u00e9s et un acc\u00e8s facile aux principales autoroutes constituent une infrastructure \u00e9prouv\u00e9e pour la logistique des transports.<\/p>\n\n\n\n<p>Virginia\u2019s beautiful countryside, friendly climate, and favorable business incentives invite corporate and foreign investment. Its industrial profile creates a higher-than-average standard of living for Virginians.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-virginia\">\u00c0 propos des \u00e9tudes de march\u00e9 en Virginie<\/h2>\n\n\n\n<p>SIS has conducted an extensive amount of Qualitative, Quantitative, and Strategy <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/etude-de-marche-en-virginie-occidentale\/\" title=\"\u00c9tude de march\u00e9 en Virginie occidentale\" data-wpil-monitor-id=\"8873\">research in Virginia<\/a> and is well-equipped to launch your next project.\u00a0 We conduct:<\/p>","protected":false},"excerpt":{"rendered":"<p>SIS m\u00e8ne des recherches approfondies dans la conduite de recherches qualitatives, quantitatives et strat\u00e9giques.<\/p>","protected":false},"author":1,"featured_media":66743,"parent":19303,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24280","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=24280"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24280\/revisions"}],"predecessor-version":[{"id":81488,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/24280\/revisions\/81488"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66743"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=24280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}