![\"\u00c9tudes](\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-1024x574.jpg\" "\\"Airline")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
\n\n\n\n
Airlines are increasingly interested in enhancing the in-cabin experience. Increasing loyalty and consumption on aircraft can be profitable. Designing cabins and services can meaningfully build strong customer relationships.<\/h2>\n\n\n\n
SIS has conducted extensive research with travelers over the past 40+ years.\u00a0 This article discusses general opinions and attitudes, as well as some consumers thoughts on improvements.\u00a0 Having conducted an extensive number of Focus Groups worldwide, we wanted to provide an inquisitive look at how people view the airplane cabin and identify some ways to improve it.<\/p>\n\n\n\n
In-Cabin Experience: American Perspectives<\/h3>\n\n\n\n
The United States has long had a fascination with flight. Air travel fits well in the American cultural experience and history. Consider the following:<\/p>\n\n\n\n
- \n
- Immigrants have been traveling by land, sea, and air to reach the United States.<\/li>\n\n\n\n
- Les Am\u00e9ricains sont bien plus susceptibles de d\u00e9m\u00e9nager et de d\u00e9m\u00e9nager que les habitants d\u2019autres r\u00e9gions du monde.<\/li>\n\n\n\n
- Air travel has long been associated with freedom, free movement, and independence.<\/li>\n\n\n\n
- Les Am\u00e9ricains voient l\u2019invention du vol par les fr\u00e8res Wright comme une source de fiert\u00e9.<\/li>\n\n\n\n
- National history has often been made with U.S. presidents standing in front of Air Force One.<\/li>\n\n\n\n
- Pivotal turning points in history have involved aviation: Pearl Harbor bombing, 9\/11, and the Hindenburg crash.<\/li>\n\n\n\n
- Les films et \u00e9missions de t\u00e9l\u00e9vision populaires tels que Wings, 24, Flight Plan, Lost, \u00ab Up in the Air \u00bb, Sex and the City et d'autres \u00e9missions de t\u00e9l\u00e9r\u00e9alit\u00e9 impliquent souvent des voyages en avion.<\/li>\n\n\n\n
- La culture am\u00e9ricaine met l'accent sur la libert\u00e9, l'individualisme et l'ind\u00e9pendance.<\/li>\n\n\n\n
- Par rapport \u00e0 d\u2019autres cultures, la soci\u00e9t\u00e9 am\u00e9ricaine a tendance \u00e0 \u00eatre plus ouverte aux nouveaux produits et \u00e0 m\u00e9priser l\u2019autorit\u00e9 dans les environnements contr\u00f4l\u00e9s tels que les avions.<\/li>\n<\/ul>\n\n\n\n
Changements aux \u00c9tats-Unis ayant un impact sur le transport a\u00e9rien<\/h3>\n\n\n\n
The United States is also undergoing demographic and technological change.\u00a0 An aging American population faces different vision, mobility, hearing, limb extremity, and back-pain challenges on aircraft.\u00a0 New security procedures have been added amid recent terror fears.\u00a0 Delays and storms continue to disrupt travel plans.\u00a0 Rising fuel costs strain airline<\/a> profitability, encouraging cuts in service and additional charges.\u00a0 Charges for checking bags have tended to cause passengers to stow more heavy luggage in overhead bins.\u00a0 New\u00a0charges exist for previously-complimentary services (e.g. headsets, meals, etc), which impact the customer experience inside Air Cabins.<\/p>\n\n\n\n
Airlines are integrating technology such as social media, mobile ticketing and Wi-Fi into their business models and cabins. The widespread adoption of smart phone and mobile<\/a> devices are impacting how people fly and behave on aircraft.<\/p>\n\n\n\n
Ce que disent les Am\u00e9ricains \u00e0 propos des cabines d\u2019avion<\/h3>\n\n\n\n
When asked about in-cabin experience, people largely have negative perceptions of the flight experience.\u00a0 Stories can range from humorous stories to horror stories.<\/p>\n\n\n\n
Principaux probl\u00e8mes li\u00e9s \u00e0 l\u2019exp\u00e9rience client\u00a0:<\/span><\/p>\n\n\n\n
- \n
- Discomfort in the cabin<\/li>\n\n\n\n
- Frais pour les bagages et les petits objets tels que les \u00e9couteurs<\/li>\n\n\n\n
- Service en vol<\/li>\n\n\n\n
- Chers passagers<\/li>\n<\/ul>\n\n\n\n
We probe deeper, and discover that people have strong emotional reactions to Air travel. They often remark that they believe the current state of airline travel is personally insulting and invasive. Some of the people we spoke with traveled internationally and believed air travel in the USA was significantly worse.<\/p>\n\n\n\n
People said that given what they paid for air travel, they felt they deserved more. In some cases, people felt the decline in the positive experience in air travel signified a decline in something more profound such as the state of the nation, economic competitiveness, etc.<\/span><\/h3>\n\n\n\n
In one study, respondents contrasted today\u2019s in-cabin experience with nostalgic recollections to the perceived grandeur of 1960s air travel. They were nostalgic for these qualities of air travel circa 1960:<\/p>\n\n\n\n
- \n
- Des soins personnalis\u00e9s<\/li>\n\n\n\n
- Luxe per\u00e7u<\/li>\n\n\n\n
- L'\u00e9l\u00e9gance en vol<\/li>\n\n\n\n
- Propret\u00e9 per\u00e7ue<\/li>\n\n\n\n
- Attention au d\u00e9tail<\/li>\n<\/ul>\n\n\n\n
People desired to enjoy flight again (as in past decades). They mentioned positive experiences meaningful to them. Some factors that made those experiences successful<\/a>:<\/p>\n\n\n\n
- \n
- Avait une \u00ab\u00a0exp\u00e9rience\u00a0\u00bb identifiable (par exemple, divertissement, divertissement, hospitalit\u00e9 d'une compagnie a\u00e9rienne asiatique, toute exp\u00e9rience en classe affaires)<\/li>\n\n\n\n
- Mat\u00e9riaux de qualit\u00e9<\/li>\n\n\n\n
- Exp\u00e9riences personnalisables (par exemple, t\u00e9l\u00e9viseurs, Wi-Fi)<\/li>\n\n\n\n
- Plus d'espace et de commodit\u00e9s<\/li>\n\n\n\n
- \u00c9clairage engageant<\/li>\n<\/ul>\n\n\n\n
People become passionate when asked about the in-cabin experience. They recall vivid experiences and have strong recommendations for improvements. This means there is an opportunity to build an lien \u00e9motionnel<\/span><\/strong><\/em> avec la marque de voyage \u00e0 travers des exp\u00e9riences positives, l'am\u00e9nagement des cabines, les fonctionnalit\u00e9s et le design des mat\u00e9riaux.<\/span><\/h3>\n\n\n\n
Des opportunit\u00e9s pour l'am\u00e9lioration<\/h2>\n\n\n\n
![\"\u00c9tudes](\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg\" "\\"Airline")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Numerous opportunities exist for improvements in the Air Cabin design, layout and experience. The potential for emotional connection through an experience and custom<\/a> cabin design may provide an competitive advantage for airlines and air cabin manufacturers.<\/p>\n\n\n\n
\u00c9tablir un lien \u00e9motionnel<\/h3>\n\n\n\n
People seek experiences and positive emotional connections when they travel. They believe these can help build those connections:<\/p>\n\n\n\n
- \n
- Prestation de services exceptionnelle (par exemple, rapidit\u00e9, authenticit\u00e9, empathie, etc.)<\/li>\n\n\n\n
- Fonctionnalit\u00e9s et technologies utiles (ex. prises pour appareils mobiles, wifi, etc.)<\/li>\n<\/ul>\n\n\n\n
Exp\u00e9riences<\/h3>\n\n\n\n
- \n
- Les gens profitent d\u2019exp\u00e9riences de voyage uniques, comme voyager sur des compagnies a\u00e9riennes asiatiques ax\u00e9es sur l\u2019exp\u00e9rience.<\/li>\n\n\n\n
- Les gens ont tendance \u00e0 aimer les compagnies a\u00e9riennes branch\u00e9es comme Virgin<\/li>\n\n\n\n
- People prefer customization of experience<\/a> (e.g. movies, food menus, seating choices)<\/li>\n<\/ul>\n\n\n\n
Livraison d\u2019avantages coh\u00e9rents<\/h3>\n\n\n\n
- \n
- Les personnes interrog\u00e9es souhaitent une prestation de services fiable et conforme \u00e0 leurs attentes.<\/li>\n\n\n\n
- Plus de commodit\u00e9s \u00e9taient souhait\u00e9es au m\u00eame prix<\/li>\n\n\n\n
- Ils estimaient qu'ils obtenaient une qualit\u00e9 exc\u00e9dentaire sur des compagnies a\u00e9riennes telles que Jet Blue et Virgin America pour un prix identique ou inf\u00e9rieur.<\/li>\n\n\n\n
- Une fa\u00e7on d'y parvenir \u00e9tait de cr\u00e9er une exp\u00e9rience et de construire des cabines qui leur donnaient la priorit\u00e9.<\/li>\n<\/ul>\n\n\n\n
Voies \u00e0 suivre pour les compagnies a\u00e9riennes<\/h3>\n\n\n\n