{"id":23135,"date":"2017-06-21T16:56:37","date_gmt":"2017-06-21T16:56:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=23135"},"modified":"2025-09-10T22:04:06","modified_gmt":"2025-09-11T02:04:06","slug":"societes-de-conception-detudes-de-marche","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/societes-de-conception-detudes-de-marche\/","title":{"rendered":"Soci\u00e9t\u00e9 de recherche en conception"},"content":{"rendered":"

Soci\u00e9t\u00e9 de recherche en conception<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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SIS propose des \u00e9tudes de march\u00e9 aux entreprises de conception et d'innovation.<\/h2>\n\n\n\n

Design Research Companies are faced with shaping the innovations and designs of future products and services.<\/p>\n\n\n\n

It’s an exciting field, and research supports these companies’ creative processes. We provide Qualitative Fieldwork services, participant recruitment services, Quantitative Research, and Strategy Research to Design companies daily.<\/p>\n\n\n\n

L\u2019importance des entreprises innovantes<\/h2>\n\n\n\n

The term \u201cinnovation\u201d only came into everyday use at the start of the twentieth century. Since then, it has become symbolic of contemporary society. Dedicated innovation and design firms are one feature of modern business. Some larger firms offer these services as part of Management Consulting. Others are more specialized, with either innovation or design research as their main focus. <\/span><\/p>\n\n\n\n

Design firms help companies create new products. They develop prototypes that they can test through market research. These firms help to create a range of products that can be tested. From home appliances to furniture to pet supplies, they have it covered. They help with the invention, patenting, branding, and packaging. They also do mechanical design, engineering, and product testing.<\/span><\/p>\n\n\n\n

Les entreprises de design utilisent souvent la narration pour communiquer les informations des consommateurs \u00e0 leurs clients. Raconter l\u2019histoire d\u2019une marque est un \u00e9l\u00e9ment essentiel de sa construction. La science a confirm\u00e9 chez l\u2019homme un d\u00e9sir inn\u00e9 de raconter des histoires. Une bonne histoire est universelle et elle fait ressentir quelque chose aux consommateurs. Le marketing se concentre de plus en plus sur les messages, les strat\u00e9gies num\u00e9riques et la narration.<\/span><\/p>\n\n\n\n

Les entreprises de conception ont besoin d\u2019\u00e9tudes de march\u00e9 qualitatives<\/strong><\/h2>\n\n\n\n

Design firms use Ethnography, a form of Qualitative Research, to gain design insights. Design Ethnographers visit participants to observe and interview them. With Design Ethnography, the researcher does not only ask people what they want. He or she also tries to find out why people desire those things. They answer questions like, what goals are users trying to achieve?  How do they use the product? What do they like or dislike?  Some questions can even be more abstract to uncover deep insight.<\/span><\/p>\n\n\n\n

Another form of Qualitative Research that design firms use is Focus Groups. These groups tell the designers what they like or dislike about their product. It\u2019s best to observe these groups in real-life situations. For example, don’t show participants an artist\u2019s rendering of the design concept. Instead, let them touch, feel, use and test a product prototype. These insights fuel the design process.<\/span><\/p>\n\n\n\n

A third method is Customer Interviews. Taking the time to interview prospective users or customers is beneficial. Researchers can talk to interviewees in-person or over the phone. These discussions help design firms to understand consumer needs. It\u2019s a chance to move away from the company\u2019s internal views and perceptions on how things are. Consumer Interviews can be quite simple. However, if they show how consumers think or behave, they can shape the direction of a project.<\/span><\/p>\n\n\n\n

Avantages de la recherche en conception<\/strong><\/h2>\n\n\n\n

La recherche en conception offre plusieurs avantages. Ceux-ci inclus:<\/span><\/p>\n\n\n\n