{"id":22097,"date":"2017-02-20T01:12:25","date_gmt":"2017-02-20T01:12:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22097"},"modified":"2026-03-12T23:50:31","modified_gmt":"2026-03-13T03:50:31","slug":"strategie-dentree-sur-le-marche","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/market-entry-intelligence-page\/strategie-dentree-sur-le-marche\/","title":{"rendered":"Conseil en entr\u00e9e de march\u00e9"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">Conseil en entr\u00e9e de march\u00e9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7d97c37b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7d97c37b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Strategy consulting (25)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS\u00a0Market Entry Strategy\u00a0provides consulting solutions on Market\u00a0Opportunity, Growth, Market Sizing, Market Feasibility, Market\u00a0Development, Market Expansion, Export Development, Channel\u00a0Development, and B2B growth. In today\u2019s global economy, delivering\u00a0growth and identifying opportunity are key ways companies seek to\u00a0develop competitive advantages and prosper. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">At SIS Global Growth, we\u00a0help you translating ideas for growth into action. SIS provides a variety\u00a0of market opportunity and growth solutions to meet the following\u00a0needs:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\"><strong>Opportunit\u00e9 de march\u00e9<\/strong>: What opportunities exist that we can serve?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Entr\u00e9e sur le march\u00e9<\/strong>: What markets can we enter based on our strategic&nbsp;objectives and capabilities?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Feasibility<\/strong>: Is our entry plan, expectations and objectives&nbsp;feasible?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Landscape:<\/strong> What is the landscape of customers,&nbsp;competitive dynamics, culture and supply chain?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Dimensionnement du march\u00e9\u00a0:<\/strong> What is the size and scale of the opportunity?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Growth Innovation Programs: <\/strong>What opportunities does our team&nbsp;see? Will they work? How should we launch it?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Sales Channel Development:<\/strong> Are there new sales channels we&nbsp;can pursue?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Market opportunities can be seized, followed or developed. Companies&nbsp;often consider whether the opportunity can meet their strategic growth&nbsp;objectives, if the company has the capabilities and assets to deliver&nbsp;against the opportunity and if the opportunity is synergistic with their&nbsp;business model.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-lentree-sur-le-marche-de-carrefour-dubai\/\" title=\"Analyse de l&#039;entr\u00e9e sur le march\u00e9 de Duba\u00ef par Carrefour\"  data-wpil-monitor-id=\"1857\">Entr\u00e9e sur le march\u00e9<\/a> Strategy&nbsp;is a nuanced discipline in international business.&nbsp;Complex dynamics impact market entry success. Customer, competitive&nbsp;dynamics, cultural, regulatory, talented staff, supply chain and many&nbsp;other complex factors can heavily impact market entry. Variables such&nbsp;as strategy, mode of entry, logistics, preconceived assumptions and&nbsp;implementation can have significant impact in a new venture\u2019s&nbsp;responsiveness, agility and competitiveness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Conseil en opportunit\u00e9s de march\u00e9\/entr\u00e9e et conseil en strat\u00e9gie<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS has over 40+ years\u2019 expertise in international market entry, feasibility and&nbsp;opportunity research and consulting, serving many of the world\u2019s&nbsp;leading and influential companies.<\/span><span class=\"s1\"> We work&nbsp;with clients to develop and implement incisive strategy that leverages our&nbsp;client\u2019s competitive strengths and advantages. Our consultants provide depth of&nbsp;insight as well as a robust platform for implementing&nbsp;Market Entry Strategy.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Solutions et analyses propri\u00e9taires<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planification sur site<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Des \u00e9quipes d&#039;experts<\/span><\/li>\n\n\n\n<li><span class=\"s2\">D\u00e9veloppement de programmes d&#039;innovation<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Strat\u00e9gie comp\u00e9titive<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In growth strategy development, our philosophy is to develop a flexible&nbsp;strategy that is sustainable and difficult for competitors to replicate.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Oftentimes, companies are burgeoning with innovative ideas in&nbsp;different divisions within themselves, but for various reasons those&nbsp;ideas do not come to fruition. At SIS Global Growth, we also develop,&nbsp;coordinate and implement unique innovation and collaborative&nbsp;programs for companies seeking to identify opportunity, to boost grow&nbsp;and to become more innovative.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">As growth arises for many companies from on a series of efforts in their&nbsp;business, SIS Global Growth also provides Business Development consulting and&nbsp;implementation support across a variety of different functions. Below&nbsp;are selected areas we commonly support companies:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Conseil en croissance des ventes et du marketing<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">G\u00e9n\u00e9ration de leads B2B et coordination de r\u00e9unions<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Conseil en croissance<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Conception de ventes et de points de contact<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Strat\u00e9gie de canal<\/span><\/li>\n\n\n\n<li><span class=\"s2\">D\u00e9veloppement des affaires internationales<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Lancement du bureau \/ gestion d&#039;\u00e9v\u00e9nements<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Strat\u00e9gie de marque et de communication<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Segmentation<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Conseil en croissance de la cha\u00eene d\u2019approvisionnement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">D\u00e9veloppement de partenariats<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Technologie<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Accompagnement \u00e0 la gestion de projet global<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Productivit\u00e9<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Sourcing d&#039;experts, sourcing et d\u00e9veloppement de fournisseurs<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Ressources humaines<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Finance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Conseil en lev\u00e9e de fonds et en capital<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Conseil en structure du capital<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planification financi\u00e8re d&#039;entreprise<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Conformit\u00e9<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Inscriptions et d\u00e9p\u00f4ts<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Conformit\u00e9 r\u00e9glementaire, fiscale et autre<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Nos services de g\u00e9n\u00e9ration de leads offrent les avantages suivants\u00a0:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Identification de nouvelles opportunit\u00e9s et leads commerciaux<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Des ressources lib\u00e9r\u00e9es pour les services commerciaux<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Donn\u00e9es et informations am\u00e9lior\u00e9es sur les segments cibles<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Insight for corporate growth and development (Locally,&nbsp;Regionally, Globally)<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Aper\u00e7u des projets futurs des dirigeants et de la dynamique relationnelle<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Strat\u00e9gies pour d\u00e9velopper les comptes<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Cartographie des clients<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c91d6bb7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c91d6bb7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Tech (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping is a valuable tool to show businesses where&nbsp;products and brands will have the most impact. Mapping uncovers&nbsp;hidden trends and patterns that businesses can utilize to target&nbsp;prospective audiences effectively. Identifying businesses and&nbsp;consumers across channels grants an integrated customer view&nbsp;indispensable to sales and marketing efforts.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping Solutions provides targeted research and data&nbsp;to ensure that businesses are positioned effectively, including customer&nbsp;and business demographic research.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Potentiel marketing<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping gives organizations precise marketing&nbsp;information that allows implementation of the most profitable outreach&nbsp;tactics.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Pr\u00e9voir les opportunit\u00e9s marketing<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Identifier une strat\u00e9gie efficace de d\u00e9ploiement des ressources<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Utiliser les donn\u00e9es de part de march\u00e9 pour am\u00e9liorer les performances<\/span><\/li>\n\n\n\n<li><span class=\"s2\">D\u00e9velopper des campagnes tr\u00e8s cibl\u00e9es<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Augmenter l\u2019acquisition et la fid\u00e9lisation des clients<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Economic penetration reports showing expected performance&nbsp;data in new markets<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Promotion des exportations<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For many organizations, growth and profitability depend on exporting&nbsp;products and services to foreign markets. Exporting organizations often&nbsp;need access to these markets, insight about tax and duties, regulatory&nbsp;oversight, trade opportunities and threats, partners in the local&nbsp;markets.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With in-depth knowledge of <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/etude-de-marche-en-amerique-latine\/conseil-en-entree-de-marche-au-bresil\/\" title=\"Conseil en entr\u00e9e de march\u00e9 au Br\u00e9sil\"  data-wpil-monitor-id=\"4131\">market<\/a> trends in target export regions SIS&nbsp;export consultants provide a variety of solutions for exporters and trade&nbsp;bureaus to promote the exports internationally:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Promotion, marketing et planification de missions commerciales<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planification d&#039;\u00e9v\u00e9nements de mission commerciale<\/span><\/li>\n\n\n\n<li><span class=\"s2\">D\u00e9veloppement de partenariats<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u00c9valuation des opportunit\u00e9s de march\u00e9<\/span><\/li>\n\n\n\n<li><span class=\"s2\">D\u00e9veloppement de campagne<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u00c9valuation de l\u2019entr\u00e9e sur le march\u00e9<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Dimensionnement du march\u00e9<\/span><\/li>\n<\/ul>\n\n\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\">\u00a0propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\">\u00a0Contactez nous<\/span><\/a><span style=\"font-weight: 400;\">\u00a0pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS fournit des conseils en strat\u00e9gie d&#039;entr\u00e9e sur le march\u00e9. Nous travaillons avec des entreprises sur les nouvelles opportunit\u00e9s de march\u00e9, la croissance, le dimensionnement, le d\u00e9veloppement de canaux et bien plus encore.<\/p>","protected":false},"author":1,"featured_media":62559,"parent":84510,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-22097","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/fr\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS provides Market Entry Strategy Consulting. We work with companies on New Market Opportunity, Growth, Sizing, Channel Development and more.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=22097"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22097\/revisions"}],"predecessor-version":[{"id":78239,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22097\/revisions\/78239"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/84510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62559"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=22097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}