{"id":21993,"date":"2017-01-31T07:53:52","date_gmt":"2017-01-31T07:53:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=21993"},"modified":"2026-01-27T16:52:10","modified_gmt":"2026-01-27T21:52:10","slug":"etude-de-marche-sur-les-parfums","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-les-parfums\/","title":{"rendered":"\u00c9tude du march\u00e9 des parfums et des fragrances"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">\u00c9tude du march\u00e9 des parfums et des fragrances<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c1624b0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c1624b0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The fragrance market is saturated with trendy novelties from many brands around the world. It is difficult to attract consumer attention because all niches are occupied by experienced and famous manufacturers. Launching a new brand requires significant effort and resources. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Accordingly, the most important resource for brand promotion is marketing information. It is the data provided by Fragrance \/ <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-les-parfums-de-luxe\/\" title=\"\u00c9tude de march\u00e9 sur les parfums de luxe\"  data-wpil-monitor-id=\"2261\">Perfume Market Research<\/a> that will help develop a strategy to create a competitive brand.<\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">The following topics are <\/span><\/strong>crucial to creating<strong><span class=\"s1\"> a new fragrance line:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Fonctionnalit\u00e9s du public cible<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Situation concurrentielle<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Caract\u00e9ristiques de l&#039;image de marque<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Communication<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Social-demographic and psychographic features of the target audience will allow fragrance \/ perfume market research companies to prepare a unique commercial proposal, based on potential consumer taste, preferences and values. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International will be able to determine key communication stages and convey the brand concept to end consumers. The choice of the target group largely depends on age and gender peculiarities. For instance, most women prefer light flowery or spicy fragrances, whereas men like strong citrus, tobacco or woody accents. At the same time, there are unisex perfume lines \u2014 the target audience of such brands depends on temperamental attributes. This is why a consumer psychographic portrait will be required.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Positionnement efficace sur le march\u00e9&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In order to define these advantages, competitive situation analysis and analysis of competitors are necessary. These allow a company to define key factors that are vital for conceptual positioning. The competitive advantages of a fragrance line will make it possible to occupy a certain market niche. <\/span><\/p>\n\n\n\n<p class=\"p1\">For example, the original fragrance of Armani men\u2019s perfume has enjoyed stable popularity throughout the world for many years thanks to a very distinctive fragrance. In a similar manner, women\u2019s fragrances (such as Armani Code) are well perceived because of the <span class=\"s1\">competitive advantages provided by the Armani brand (halo effect).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Cr\u00e9er une image de marque<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">it is necessary to determine what features are vital for consumers and whether they are contained in the primary brand. Most consumers mention the importance of such characteristics as fragrance, fragrance duration, prestige, exclusiveness, popularity, and so on. All of these characteristics may be clearly defined through a comprehensive study of consumers\u2019 attitude to the brand, perception of the brand within the competitive environment, brand attributes, and degree of confidence to brand image.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-be9bd3d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-be9bd3d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Strat\u00e9gie de communication<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">L\u2019\u00e9l\u00e9ment crucial du parfum est l\u2019odeur, impossible \u00e0 pr\u00e9senter visuellement. C&#039;est pourquoi le message communicatif doit contenir certains aspects cl\u00e9s capables de susciter des associations positives avec l&#039;image de marque. Par exemple, des pommes sont affich\u00e9es dans la publicit\u00e9 de la ligne DKNY Be Delicious \/ Red Delicious pour pr\u00e9senter un parfum \u00e0 travers une image visuelle lumineuse. Dans la plupart des cas, les marques sont positionn\u00e9es \u00e0 travers diverses cat\u00e9gories abstraites, reliant le parfum aux valeurs pertinentes du public cible.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Thus, preparatory stages based on fragrance market research results will help the brand to occupy a steady share of the market, minimize competition-related risks, and ensure a stable consumer inflow. As soon as all of the necessary stages are covered, the emergence of a new powerful perfume brand may be observed in the market.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Ultimately, more fragrance market research will be necessary to <a href=\"https:\/\/www.sisinternational.com\/fr\/livre-blanc-dune-etude-sur-la-douleur-des-communications-des-pme-revelant-le-cout-cache-des-barrieres-et-de-la-latence-des-communications\/\" title=\"Livre blanc de l&#039;\u00e9tude sur la douleur li\u00e9e aux communications des PME\"  data-wpil-monitor-id=\"7648\">study the communicative<\/a> and economic efficiency of a perfume line. It is advisable to estimate overall brand perception, determine the associative array, investigate the motivational impact of all advertisements, estimate brand attractiveness, study consumer loyalty, analyze the dynamics of financial performance, reputation and perception of the brand before and after a strategy is devised.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u00c0 propos de SIS Fragrance Research<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International Research is the leading provider in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cabinet-detudes-de-marche-mondial\/\"   title=\"Cabinet d&#039;\u00e9tudes de march\u00e9 mondial\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"776\">\u00e9tude de march\u00e9 mondiale<\/a> and strategy. Founded over 40+ years ago, SIS has extensive experience in conducting Qualitative, Quantitative and Strategy Research. With a presence in over 120 countries and continually expanding, SIS&nbsp;manages state-of-the-art focus groups and in-depth interview facilities to provide comprehensive data for our clients. We maintain an extensive database filled with&nbsp;qualified recruits, all experts in their particular industry.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\">Nous effectuons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Groupes de discussion et entretiens avec les consommateurs<\/li>\n\n\n\n<li>Tests de produits<\/li>\n\n\n\n<li>Tests de parfums et d&#039;odeurs<\/li>\n\n\n\n<li>Recherche sensorielle<\/li>\n\n\n\n<li>Communaut\u00e9s en ligne<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n\n\n\n<li>\u00c9valuations des opportunit\u00e9s de march\u00e9, du dimensionnement et de l\u2019entr\u00e9e<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous fournissons des informations sur les fragrances et les parfums afin de lancer de nouveaux produits et d'augmenter vos b\u00e9n\u00e9fices.<\/p>","protected":false},"author":1,"featured_media":64900,"parent":14457,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21993","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/21993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=21993"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/21993\/revisions"}],"predecessor-version":[{"id":81272,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/21993\/revisions\/81272"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64900"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=21993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}