{"id":20066,"date":"2016-03-18T17:51:43","date_gmt":"2016-03-18T17:51:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=20066"},"modified":"2025-08-30T19:39:03","modified_gmt":"2025-08-30T23:39:03","slug":"intelligence-de-lhumeur-de-ma-soeur","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/publications\/intelligence-de-lhumeur-de-ma-soeur\/","title":{"rendered":"\u00c9tude de march\u00e9 sur l\u2019humeur"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur l\u2019humeur<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-04454c48\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-04454c48\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"AI (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS provides precise analytics of visual and emotional engagement, giving deeper insights into how consumers experience brands and products.&nbsp; This data and insights are immensely helpful in uncovering new insights.&nbsp; Sensory Market Research can test ambiguous circumstances and stimuli, and provide meaningful data to make sense of phenomena and create new strategic advantages.<\/span><\/p>\n\n\n\n<p>\u00c0 <strong><a href=\"https:\/\/www.sisinternational.com\/fr\/contacter-sis-etude-de-marche-internationale\/\" title=\"Contactez-nous\"  data-wpil-monitor-id=\"10529\">Recherche internationale SIS<\/a><\/strong>, we leverage <strong>behavioral science, AI-driven sentiment analysis, and in-depth consumer studies<\/strong> to uncover how mood shapes purchasing behavior, brand loyalty, and engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Mood Market Research Matters<\/strong><\/h2>\n\n\n\n<p>Traditional <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-en-groupe-de-discussion\/\" title=\"\u00c9tude de march\u00e9 par groupe de discussion\"  data-wpil-monitor-id=\"10533\">market research focuses<\/a> on demographics, behaviors, and purchasing habits\u2014but what about how people feel? Mood Market Research goes beyond surface-level data to decode:<\/p>\n\n\n\n<p>\u2705 How emotions impact buying decisions&nbsp;<br>\u2705 The role of mood in advertising and branding effectiveness&nbsp;<br>\u2705 How different environments influence customer sentiment&nbsp;<br>\u2705 What drives consumer engagement and retention&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recherche sur le suivi oculaire<\/h2>\n\n\n\n<p>Eye Tracking Research provides data, heat maps, and <a href=\"https:\/\/www.sisinternational.com\/fr\/global-beverage-market\/\" title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\"  data-wpil-monitor-id=\"10542\">insights on what consumers<\/a> really see.&nbsp; It explains how and what is most important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sensorielle<\/h2>\n\n\n\n<p>Sensoriel <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-consommation-internationale\/\" title=\"Recherche internationale sur la consommation\"  data-wpil-monitor-id=\"10544\">Research uncovers what do consumers<\/a> really feel.&nbsp; It examines biological and physical reactions to stimuli, products and brands.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-886dce0b\"><img decoding=\"async\" class=\"gb-image gb-image-886dce0b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/07\/Qualitative-Market-Research-for-Businesses-4.jpg\" alt=\"Tools and Resources for Qualitative Market Research\" title=\"Qualitative Market Research for Businesses (4)\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Role of Mood Research in Digital Experiences<\/strong><\/h2>\n\n\n\n<p>With the rise of e-commerce and digital interactions, mood research is becoming essential in shaping user experiences online. Companies are leveraging <strong>real-time emotional analytics<\/strong> to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Enhance website and app design for better engagement&nbsp;<\/p><\/li>\n\n\n\n<li><p>Create personalized recommendations based on emotional triggers&nbsp;<\/p><\/li>\n\n\n\n<li><p>Optimize chatbots and AI assistants to respond with empathy&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mood Research and Brand Positioning<\/strong><\/h2>\n\n\n\n<p>Mood Market Research plays a pivotal role in <strong>brand differentiation<\/strong>. Companies that understand the emotional needs of their audience can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><a href=\"https:\/\/www.sisinternational.com\/fr\/construire-des-liens-emotionnels-dans-les-cosmetiques-et-les-resultats-de-nos-recherches\/\" title=\"Cr\u00e9er des liens \u00e9motionnels dans les cosm\u00e9tiques\"  data-wpil-monitor-id=\"10538\">Build <strong>stronger emotional connections<\/strong><\/a> with consumers&nbsp;<\/p><\/li>\n\n\n\n<li><p>Position themselves as more <strong>authentic and relatable<\/strong>&nbsp;<\/p><\/li>\n\n\n\n<li><p>Develop <strong>advertising campaigns that evoke trust, nostalgia, or excitement<\/strong>&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Intersection of Mood Research and AI-Driven Commerce<\/strong><\/h2>\n\n\n\n<p>AI and machine learning are transforming how businesses utilize mood data. The integration of <strong>mood research with AI-driven commerce<\/strong> allows brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Predict buying behavior based on <strong>emotional state patterns<\/strong>&nbsp;<\/p><\/li>\n\n\n\n<li><p>Develop <strong>adaptive pricing strategies<\/strong> based on real-time sentiment&nbsp;<\/p><\/li>\n\n\n\n<li><p>Deliver <strong>mood-responsive <a href=\"https:\/\/www.sisinternational.com\/fr\/financial-services-consulting\/financial-services-customer-satisfaction\/\" title=\"Financial Services Customer Satisfaction\"  data-wpil-monitor-id=\"10535\">customer service<\/a><\/strong> that enhances satisfaction&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de la recherche et de l&#039;intelligence sur l&#039;humeur<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Mood Intelligence cartographie la r\u00e9ponse \u00e9motionnelle physique (sortie sensorielle) avec les attributs cl\u00e9s de la marque et du produit pour cr\u00e9er des informations multidimensionnelles sur la fa\u00e7on de se connecter \u00e9motionnellement avec les consommateurs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Avantages de l\u2019\u00e9tude de march\u00e9 sensorielle<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrir des donn\u00e9es et des informations approfondies, souvent <em>sous la surface<\/em> et <em>au-del\u00e0 de ce qui est dit<\/em>, pour d\u00e9couvrir de nouveaux avantages<\/li>\n\n\n\n<li>Fournir plus de r\u00e9sultats scientifiques que des tests de rappel verbal et de sensibilisation<\/li>\n\n\n\n<li>Permettre aux chercheurs d\u2019isoler et d\u2019identifier les variables importantes<\/li>\n\n\n\n<li>D\u00e9couvrir des d\u00e9couvertes \u00e9clairantes qui ouvrent la voie \u00e0 des innovations plus importantes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Mood Influences Consumer Behavior<\/strong><\/h2>\n\n\n\n<p>Mood is <strong>one of the strongest motivators behind consumer decisions<\/strong>. Here\u2019s how businesses can harness Mood Market Research to optimize their strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Personalized Marketing &amp; Advertising<\/strong><\/h3>\n\n\n\n<p><strong>Consumers engage more with ads that match their emotional state.<\/strong> AI-driven mood insights help brands craft ads that resonate at the right time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Optimized In-Store &amp; Online Shopping Experiences<\/strong><\/h3>\n\n\n\n<p>Retailers use <strong>mood-based insights<\/strong> to create store layouts, lighting, music, and scents that evoke positive emotions and increase sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Improved Product Development<\/strong><\/h3>\n\n\n\n<p><strong>Understanding consumer mood helps brands develop products that connect emotionally<\/strong>\u2014from packaging design to product functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Enhanced Customer Experience &amp; Loyalty<\/strong><\/h3>\n\n\n\n<p><strong>Positive moods drive <\/strong><a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-de-marque-sis-et-fidelisation-de-la-clientele\/\" title=\"\u00c9tude de march\u00e9 de marque et fid\u00e9lisation des clients\"  data-wpil-monitor-id=\"10540\">brand loyalty. Companies use mood research<\/a> to tailor customer service experiences, ensuring <strong>happier, more engaged customers.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future of Mood Market Research<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b4fcc4ed\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b4fcc4ed\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"AI (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As technology advances, mood market research will integrate AI, wearable technology, and real-time sentiment tracking to provide even deeper insights into consumer emotions. The brands that tap into these emotional drivers will dominate their industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts from Ruth Stanat, CEO of SIS International Research<\/strong><\/h2>\n\n\n\n<p><strong>\u201cEmotions drive decisions. If you\u2019re not researching how your customers feel, you\u2019re missing the most important factor influencing their behavior.\u201d<\/strong><\/p>\n\n\n\n<p>\u00c0 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\"><strong>Recherche internationale SIS<\/strong><\/a>, we specialize in mood market research to help businesses create emotionally intelligent marketing strategies, enhance brand engagement, and boost customer retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/fr\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\" data-wpil-monitor-id=\"10532\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<span style=\"font-weight: 400;\">&nbsp;<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 sensorielles fournissent des donn\u00e9es permettant de donner un sens aux ph\u00e9nom\u00e8nes et de cr\u00e9er de nouveaux avantages strat\u00e9giques.<\/p>","protected":false},"author":1,"featured_media":62604,"parent":20148,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-20066","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/20066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=20066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/20066\/revisions"}],"predecessor-version":[{"id":81730,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/20066\/revisions\/81730"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62604"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=20066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}