{"id":19210,"date":"2015-10-27T05:44:15","date_gmt":"2015-10-27T05:44:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19210"},"modified":"2026-01-24T21:08:42","modified_gmt":"2026-01-25T02:08:42","slug":"etude-de-marche-sur-les-produits-de-soins-personnels","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/etude-de-marche-sur-les-produits-de-soins-personnels\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les produits de soins personnels"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les produits de soins personnels<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87c99cc3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-87c99cc3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Personal care (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SIS is a leading Market Research and Strategy Consulting company.\u00a0 We have over 40+ years of experience in the Personal Care Product market.\u00a0 The following is a selection of our past project experience<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soin des cheveux<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organisation de groupes de discussion aux \u00c9tats-Unis avec des coiffeurs pour d\u00e9terminer leurs attitudes \u00e0 l&#039;\u00e9gard d&#039;un nouveau produit de d\u00e9coloration.<\/li>\n\n\n\n<li>Etudes de suivi de veille concurrentielle pour identifier de nouveaux produits.<\/li>\n\n\n\n<li>\u00c9tude quantitative aupr\u00e8s des consommateurs pour d\u00e9terminer leurs attitudes envers les nouveaux produits de soins capillaires aux \u00c9tats-Unis.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Soins de la peau<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d&#039;interceptions de produits dans les centres commerciaux pour d\u00e9terminer les attitudes des consommateurs \u00e0 l&#039;\u00e9gard de nouveaux produits de soins de la peau.<\/li>\n\n\n\n<li>Conducted <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-le-soin-des-plaies\/\" title=\"\u00c9tude de march\u00e9 sur le soin des plaies\"  data-wpil-monitor-id=\"3178\">market entry study for skin care<\/a> products in China.<\/li>\n\n\n\n<li>Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, <a href=\"https:\/\/www.sisinternational.com\/fr\/mystery-shopping-for-luxury-products\/\" title=\"Mystery Shopping for Luxury Products\"  data-wpil-monitor-id=\"1278\">luxury beauty products<\/a>, a sustainable lifestyle, and who were environmentally conscious.<\/li>\n\n\n\n<li>Study created for the development and launch of a high-end skin <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"891\">care product line with a focus<\/a> on understanding the target\u2019s attitudes and developing product concepts.<\/li>\n\n\n\n<li>R\u00e9alisation de tests de produits de cr\u00e8me pour les yeux avec placement de produit sur 11 jours pour recueillir les commentaires des consommateurs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Soins bucco-dentaires<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d&#039;\u00e9tudes de suivi continues pour les nouveaux produits de soins bucco-dentaires.<\/li>\n\n\n\n<li>Organisation de groupes de discussion pour une nouvelle brosse \u00e0 dents aux \u00c9tats-Unis.<\/li>\n\n\n\n<li>Recherche de distributeur de brosses \u00e0 dents aux \u00c9tats-Unis pour une entreprise asiatique.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Soins de la vue<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plusieurs analyses de march\u00e9 en Europe sur les produits pour lentilles de contact.<\/li>\n\n\n\n<li>Organisation de groupes de discussion pour les consommateurs europ\u00e9ens sur les lentilles de contact rigides et souples.<\/li>\n\n\n\n<li>In-depth analysis of a Vision Care laboratory in the US.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude de veille concurrentielle sur les concurrents sur les march\u00e9s des lentilles de contact et des solutions de contact.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Parfum<\/h2>\n\n\n\n<p>R\u00e9alisation de groupes de discussion pour les tests de parfums (Perfume Sensuality Study).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9chantillon de clients actuels et pass\u00e9s\u00a0:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avon<\/li>\n\n\n\n<li>Bausch&amp;Lomb<\/li>\n\n\n\n<li>Colgate Palmolive<\/li>\n\n\n\n<li>Puits d&#039;or<\/li>\n\n\n\n<li>Estee Lauder<\/li>\n\n\n\n<li>Fr\u00e8res Levier<\/li>\n\n\n\n<li>Primavera<\/li>\n\n\n\n<li>Procter et Gamble<\/li>\n\n\n\n<li>Revlon<\/li>\n\n\n\n<li>Shiseido<\/li>\n\n\n\n<li>Centre international de la parfumerie fine Firmenich<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de march\u00e9 sur les produits de soins personnels\u00a0: r\u00e9sum\u00e9 d\u2019exp\u00e9rience<\/p>","protected":false},"author":1,"featured_media":62490,"parent":15106,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19210","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=19210"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19210\/revisions"}],"predecessor-version":[{"id":77467,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19210\/revisions\/77467"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62490"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=19210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}