{"id":19154,"date":"2015-10-26T02:11:22","date_gmt":"2015-10-26T02:11:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19154"},"modified":"2026-01-26T18:50:41","modified_gmt":"2026-01-26T23:50:41","slug":"cv-dexperience-en-recherche-de-marque","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-en-recherche-de-marque\/","title":{"rendered":"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 de marque"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Exp\u00e9rience d&#039;\u00e9tude de march\u00e9 de marque<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-89bc12b1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-89bc12b1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Branding (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9rience d&#039;\u00e9tude de march\u00e9 de marque<\/h2>\n\n\n\n<p><strong>SIS est une soci\u00e9t\u00e9 leader en mati\u00e8re d&#039;\u00e9tudes de march\u00e9 et de conseil en strat\u00e9gie de marque. B\u00e9n\u00e9ficiez de notre exp\u00e9rience en mati\u00e8re de marque commerciale.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Image de marque<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image study for a major airline conducted via CATI in US and the UK.&nbsp; Respondents were international leisure and business travelers.<\/li>\n\n\n\n<li>Conducted mall intercepts in US on consumers&#8217; attitudes toward retail clothing store brand names.<\/li>\n\n\n\n<li>Conducted focus groups for brand-name items.<\/li>\n\n\n\n<li>Quantitatif <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-de-marque\/\" title=\"\u00c9tude de march\u00e9 de marque\"  data-wpil-monitor-id=\"7077\">Marque<\/a> Image Study for the US and Europe for Industrial Cleaning products by end-use Market Segments.<\/li>\n\n\n\n<li>Enqu\u00eate quantitative sur l&#039;image de la marque des fabricants de verre aux \u00c9tats-Unis.<\/li>\n\n\n\n<li>Enqu\u00eate quantitative sur l&#039;image de marque d&#039;un fabricant de verre.<\/li>\n\n\n\n<li>Conducted an intercept study on <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/recherche-de-marque\/\" title=\"Soci\u00e9t\u00e9 de recherche de marque\"  data-wpil-monitor-id=\"6299\">brand image for food companies<\/a><\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude d&#039;image de marque et d&#039;efficacit\u00e9 d&#039;une entreprise de meubles<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Capital de marque<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etude de branding global pour des entreprises de confiserie pour une agence de publicit\u00e9 asiatique.<\/li>\n\n\n\n<li>Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina.&nbsp; We conducted a pre and post wave of telephone interviews discussing these media campaigns.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude sur la valeur et la notori\u00e9t\u00e9 de la marque sur le march\u00e9 nord-am\u00e9ricain du meuble.<\/li>\n\n\n\n<li>Conducted a brand equity and brand research <a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-a-grande-echelle-pour-les-petites-entreprises\/\" title=\"Recherche \u00e0 grande \u00e9chelle pour les petites entreprises\"  data-wpil-monitor-id=\"2334\">strategy study for a major aerospace company<\/a> in the North American market.\u00a0 In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/etude-de-marche-dans-les-caraibes\/etude-de-marche-aux-bahamas\/\" title=\"\u00c9tude de march\u00e9 aux Bahamas\"  data-wpil-monitor-id=\"4196\">research to refine their marketing<\/a> strategies and to inform next-generation aircraft engine initiatives.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude de fid\u00e9lit\u00e9 \u00e0 la marque, pour un questionnaire quantitatif en ligne.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Identit\u00e9 de marque<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d&#039;interceptions dans des centres commerciaux aux \u00c9tats-Unis sur l&#039;attitude des consommateurs \u00e0 l&#039;\u00e9gard des marques de magasins de v\u00eatements au d\u00e9tail.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude pour aider \u00e0 d\u00e9terminer les noms de marque et de fonctionnalit\u00e9s d&#039;un nouveau syst\u00e8me d&#039;exploitation au Japon et en Allemagne aupr\u00e8s des utilisateurs de PC.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;IDI avec des journalistes et des analystes concernant leur identit\u00e9 de marque\/notori\u00e9t\u00e9 pour les panneaux solaires<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Strat\u00e9gie de marque<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produits, les succ\u00e8s et les \u00e9checs de la marque mondiale.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude de solution de marque europ\u00e9enne avec des radiologues.<\/li>\n\n\n\n<li>Recherche qualitative aupr\u00e8s de m\u00e9decins et de m\u00e8res r\u00e9agissant au concept d&#039;avoir une gamme compl\u00e8te de produits nutritionnels sous une seule marque mondiale et \u00e0 son positionnement.<\/li>\n\n\n\n<li>Techniques de gestion de marque r\u00e9ussies dans le secteur de la vente au d\u00e9tail aux \u00c9tats-Unis.<\/li>\n\n\n\n<li>Repositionnement de la strat\u00e9gie de marque d&#039;un client fabricant de fen\u00eatres pour cibler les entrepreneurs professionnels.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;IDIS pour \u00e9valuer les slogans de la marque d&#039;un important fabricant de t\u00e9l\u00e9phones portables<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/about-sis\/contact-sis-international-market-research\/\">Contactez-nous pour votre prochain projet d\u2019\u00e9tude de march\u00e9 et de strat\u00e9gie de marque.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>B\u00e9n\u00e9ficiez de notre exp\u00e9rience en mati\u00e8re de branding commercial et de recherche de marque.<\/p>","protected":false},"author":1,"featured_media":69135,"parent":15106,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19154","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=19154"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19154\/revisions"}],"predecessor-version":[{"id":80641,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19154\/revisions\/80641"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/69135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=19154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}