{"id":18888,"date":"2015-09-19T22:38:57","date_gmt":"2015-09-19T22:38:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18888"},"modified":"2025-09-16T17:58:11","modified_gmt":"2025-09-16T21:58:11","slug":"magasiner-tout-au-long-de-la-recherche","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/magasiner-tout-au-long-de-la-recherche\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les achats en parall\u00e8le"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les achats en parall\u00e8le<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0b4fb044\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0b4fb044\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 Shop-Along ?<\/h2>\n\n\n\n<p>Shop-along research is a special type of one-on-one, in-depth interview that examines actual shopping behavior rather than behavior that is recalled and reported after the event.<\/p>\n\n\n\n<p>Les domaines de discussion peuvent \u00eatre bas\u00e9s sur\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <strong>produit<\/strong>: displays, shelving, signage, packaging, labeling, pricing, and branding.<\/li>\n\n\n\n<li>Le <strong>\u00e9tablissement physique de vente au d\u00e9tail<\/strong>: agencement, \u00e9clairage, maniabilit\u00e9 et propret\u00e9.<\/li>\n\n\n\n<li><strong>Personnel<\/strong>: availability and helpfulness of staff, salespeople, and\/or customer service.<\/li>\n<\/ul>\n\n\n\n<p>Here are some specific questions &#8211;not all of which apply to each situation \u2013 that allow for interaction with consumers and deeper probing during the shopping process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you begin? (Do you know where the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/tests-en-emplacements-centraux-a-new-york\/\" title=\"Tests dans les emplacements centraux de la ville de New York\u00a0: avantages pour les tests de produits\"  data-wpil-monitor-id=\"10639\">product is located<\/a>, or need to ask for assistance?)<\/li>\n\n\n\n<li>How easy is it\/how long did it take to find the product?<\/li>\n\n\n\n<li>Est-il facile de naviguer dans le magasin ?<\/li>\n\n\n\n<li>\u00cates-vous distrait par quelque chose en cours de route ?<\/li>\n\n\n\n<li>Le placement du produit le fait-il se d\u00e9marquer\u00a0?<\/li>\n\n\n\n<li>Quelle est l&#039;influence d&#039;une marque, d&#039;un coupon ou d&#039;un prix sp\u00e9cial ?<\/li>\n\n\n\n<li>Is the product easy to reach (and be picked up)?<\/li>\n\n\n\n<li>Le package fournit-il les informations souhait\u00e9es (texte et images) sur le contenu\u00a0?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quand utiliser la recherche Shop-Along<\/h2>\n\n\n\n<p>La raison la plus courante d&#039;utiliser cette m\u00e9thode est d&#039;obtenir des commentaires imm\u00e9diats et en temps r\u00e9el des consommateurs. <strong>o\u00f9 et quand ils envisagent un achat<\/strong>.<\/p>\n\n\n\n<p>Although almost any shopping <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-en-etudes-ethnographiques\/\" title=\"Exp\u00e9rience d\u2019\u00e9tude de march\u00e9 ethnographique\"  data-wpil-monitor-id=\"10636\">experience can be studied with this research<\/a> technique, a few more common sites are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>supermarch\u00e9<\/li>\n\n\n\n<li>magasin \u00ab \u00e0 grande surface \u00bb<\/li>\n\n\n\n<li>magasin de d\u00e9tail (par exemple Verizon, Home Depot)<\/li>\n\n\n\n<li>pharmacie<\/li>\n\n\n\n<li>centre commercial<\/li>\n\n\n\n<li>salle d&#039;exposition pour voitures<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment se d\u00e9roule un Shop-Along\u00a0?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-026c980e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-026c980e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>UN <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-donnees-de-formation\/\" title=\"\u00c9tude de march\u00e9 sur les donn\u00e9es de formation\"  data-wpil-monitor-id=\"10638\">trained<\/a> qualitative researcher&nbsp;should be hired to observe and question what shoppers are seeing, thinking, and feeling about the shopping environment, the product and its category (including competition and alternatives).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avec la contribution du client, un guide de discussion comprenant principalement des questions ouvertes sera \u00e9labor\u00e9.<\/li>\n\n\n\n<li>Un appareil d&#039;enregistrement tel qu&#039;un smartphone ou un cam\u00e9scope est g\u00e9n\u00e9ralement utilis\u00e9 pour capturer les d\u00e9tails vid\u00e9o du magasinage en vue d&#039;une analyse et d&#039;un partage ult\u00e9rieurs. Dans la plupart des cas, une tierce personne est n\u00e9cessaire pour effectuer cette t\u00e2che \u2013 g\u00e9n\u00e9ralement celle de l&#039;entreprise de l&#039;intervieweur ; mais cela pourrait m\u00eame \u00eatre le client, qui pourrait alors observer de pr\u00e8s, en temps r\u00e9el.<\/li>\n<\/ul>\n\n\n\n<p>Qualified users of a product or category or who frequent a targeted <a href=\"https:\/\/www.sisinternational.com\/fr\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"10640\">business location need<\/a> to be recruited. This can be accomplished at least two ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/societe-detudes-de-marche-par-panels-en-ligne\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 sur les panels en ligne\"  data-wpil-monitor-id=\"10633\">Market Research companies<\/a> typically have an existing panel for whom known demographics and purchase histories are known. An appropriate sample may then be further screened and contacted to participate in the research. Arrangements are made for the interviewer to meet the shopper at a designated time and place to begin the shop-along experience.<\/li>\n\n\n\n<li>Les interceptions sur place peuvent \u00eatre utilis\u00e9es pour filtrer les acheteurs lorsqu&#039;ils entrent dans un lieu o\u00f9 ils envisagent de faire leurs achats.<\/li>\n\n\n\n<li>Incentives: Cash is always a popular form of compensation, but for shop-alongs, gift <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-sur-les-cartes-de-credit\/\" title=\"\u00c9tude de march\u00e9 sur les cartes de cr\u00e9dit\"  data-wpil-monitor-id=\"10637\">cards or credits<\/a> toward future purchases of the product may work as well.<\/li>\n<\/ul>\n\n\n\n<p>As with other <a href=\"https:\/\/www.sisinternational.com\/fr\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10635\">qualitative research methods<\/a>, the sample size in shop-along research is limited. Rather than just projecting results to a general audience, it is a good idea to also analyze findings to gain insights for further exploration and testing.<\/p>\n\n\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/fr\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10634\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;\u00e9tude de march\u00e9 Shop-Along examine le comportement d&#039;achat r\u00e9el plut\u00f4t que le comportement rappel\u00e9 et signal\u00e9 apr\u00e8s l&#039;\u00e9v\u00e9nement.<\/p>","protected":false},"author":1,"featured_media":63725,"parent":14650,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-18888","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/fr\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Shop-Along Market Research examines actual shopping behavior rather than behavior that is recalled and reported after the event.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=18888"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18888\/revisions"}],"predecessor-version":[{"id":81744,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18888\/revisions\/81744"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63725"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=18888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}