{"id":18870,"date":"2015-09-19T20:06:45","date_gmt":"2015-09-19T20:06:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18870"},"modified":"2026-01-25T17:27:33","modified_gmt":"2026-01-25T22:27:33","slug":"recrutement","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/recrutement\/","title":{"rendered":"Recrutement pour \u00e9tudes de march\u00e9"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4dbe8e8b gb-headline-text\">Recrutement pour \u00e9tudes de march\u00e9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-977e4577\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-977e4577\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Qu\u2019est-ce que le recrutement pour les \u00e9tudes de march\u00e9 ?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Le recrutement est l\u2019une des \u00e9tapes les plus importantes et \u00e9tonnamment difficiles dans la r\u00e9alisation de la plupart des \u00e9tudes de march\u00e9 qualitatives (et quantitatives). Il s&#039;agit d&#039;une t\u00e2che difficile et longue qui n\u00e9cessite de <\/span><span class=\"s2\">identifier, contacter et attirer<\/span><span class=\"s1\"> les bonnes personnes pour participer \u00e0 une \u00e9tude. Sans la coop\u00e9ration de ceux qui sont v\u00e9ritablement repr\u00e9sentatifs du march\u00e9 cible, les r\u00e9sultats d\u2019un projet de recherche auront peu ou pas de valeur.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Comment proc\u00e9der au recrutement ?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Not all recruiting is alike. Different approaches must be considered depending on the desired number of recruits, how quickly they need to be found, and the budget size<\/span><span class=\"s1\">. The following are some common ones.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>E-mails<\/b> can be sent to a purchased list, e.g. subscribers to a publication or <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/bulletin\/\"   title=\"Abonnez-vous \u00e0 notre newsletter\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"786\">bulletin<\/a>, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases. <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Un sous-ensemble d&#039;une grande liste peut \u00eatre utilis\u00e9 pour effectuer un pr\u00e9test d&#039;une enqu\u00eate en ligne ou par t\u00e9l\u00e9phone, ou il peut \u00eatre divis\u00e9 et utilis\u00e9 pour plusieurs projets sans qu&#039;il soit n\u00e9cessaire de contacter une personne plus d&#039;une fois.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s2\"><b>Panels en ligne<\/b> un<\/span><span class=\"s1\">lready have selected research participants who have agreed to provide information at specified intervals. Many <a href=\"https:\/\/www.sisinternational.com\/fr\/confessions-dun-recruteur-de-soeur\/\" title=\"Confessions d&#039;un recruteur d&#039;\u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"3640\">\u00e9tude de march\u00e9<\/a> firms utilize online panels to save time in recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Companies that create online panels often act as intermediaries and send out surveys on your behalf, but they do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>R\u00e9seaux sociaux<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00c0 des fins de recrutement B2B, <\/span><span class=\"s3\">LinkedIn<\/span><span class=\"s1\"> has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certain screening criteria.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">De la m\u00eame mani\u00e8re, <\/span><span class=\"s3\">Facebook<\/span><span class=\"s1\"> can be used to find consumers whose profiles match the desired criteria for a study.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>Publicit\u00e9 <\/b>dans une vari\u00e9t\u00e9 de m\u00e9dias, de l&#039;imprim\u00e9 \u00e0 l&#039;Internet, peut \u00eatre efficace.<span class=\"Apple-converted-space\">&nbsp; <\/span>En pla\u00e7ant une annonce dans un journal, un magazine ou un site Web particulier, il est possible de solliciter la participation \u00e0 certains types d&#039;\u00e9tudes de march\u00e9. Par exemple, des personnes ayant une profession, une maladie ou une situation de vie sp\u00e9cifique peuvent ainsi se renseigner sur la n\u00e9cessit\u00e9 de sujets de recherche.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Marketing sur les moteurs de recherche<\/b> (par exemple, Google AdWords) offre un moyen unique de recruter des personnes en fonction des mots-cl\u00e9s qu&#039;elles recherchent. Par exemple,<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Les personnes qui recherchent des dermatologues pourraient \u00eatre des candidats privil\u00e9gi\u00e9s pour une \u00e9tude sur les lotions pour le corps, les cr\u00e8mes, les m\u00e9dicaments, la d\u00e9tection du cancer ou des sujets similaires li\u00e9s aux soins ou aux probl\u00e8mes de peau.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">De m\u00eame, les personnes qui saisissent un symbole boursier plut\u00f4t que le nom d\u2019une action ou d\u2019une soci\u00e9t\u00e9 dans une recherche sont plus susceptibles d\u2019\u00eatre bien inform\u00e9es et int\u00e9ress\u00e9es par les services financiers et les opportunit\u00e9s d\u2019investissement. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>R\u00e9f\u00e9rences,<\/b> or Word of Mouth (WOM) may be used to build a pool of participants. Of course,since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Quand utiliser chaque approche<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9df1ec17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9df1ec17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Le temps et le co\u00fbt varieront dans chaque cas.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Pour <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/leurope-%ef%83%97\/etude-de-marche-saint-marin-europe\/\" title=\"\u00c9tude de march\u00e9 \u00e0 Saint-Marin, Europe\"  data-wpil-monitor-id=\"4199\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Cependant, si un projet n\u00e9cessite le recrutement parmi une population \u00e0 faible incidence (rare), des efforts et des co\u00fbts suppl\u00e9mentaires seront consacr\u00e9s \u00e0 trouver suffisamment de participants. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Prochaines \u00e9tapes<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Prudent <\/span><strong><span class=\"s2\">questions de s\u00e9lection<\/span><\/strong><span class=\"s1\">&nbsp;et <strong>quotas<\/strong> peut am\u00e9liorer les chances qu&#039;une personne invit\u00e9e soit v\u00e9ritablement \u00ab qualifi\u00e9e \u00bb et ne soit pas un \u00ab professionnel \u00bb. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ad\u00e9quat <\/span><strong><span class=\"s2\">compensation<\/span><\/strong><span class=\"s1\"><strong>&nbsp;ou des incitations<\/strong> (e.g., cash, gifts) are strong motivators for ensuring cooperation\u2014whether online, on the phone, or in person\u2014but they add to the project&#8217;s expense.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Fournir aux participants une forme de feedback, comme un rapport r\u00e9capitulatif des r\u00e9sultats, peut \u00e9galement \u00eatre une bonne incitation.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Pour <\/span><strong><span class=\"s2\">Qualitatif<\/span><\/strong><span class=\"s1\"><strong>&nbsp;Recherche<\/strong> (groupes de discussion, rencontres individuelles ou IDI), il est important d&#039;\u00eatre tr\u00e8s clair en instruisant et en rappelant aux recrues la date, l&#039;heure et le lieu o\u00f9 elles doivent se rendre. M\u00eame une lettre de confirmation, un courriel ou un appel t\u00e9l\u00e9phonique ne garantit pas le respect de l&#039;assurance d&#039;une personne quant \u00e0 sa participation. Si des obligations professionnelles, familiales ou autres obligations sociales surviennent, une recrue peut ne pas contacter l&#039;entreprise de recherche ou se pr\u00e9senter du tout. Pour cette raison, de nombreuses \u00e9tudes recrutent trop, s\u2019attendant \u00e0 un certain taux d\u2019absent\u00e9isme, un peu comme lorsque les compagnies a\u00e9riennes surr\u00e9servent leurs vols.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recrutement pour <\/span><strong><span class=\"s2\">Panels en ligne<\/span><\/strong><span class=\"s1\"> creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">In all cases, the best way to recruit is to use a third party. This can be the same company conducting the study if you are outsourcing it, or it can be a list broker or panel provider you contact yourself.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Le recrutement pour les \u00e9tudes de march\u00e9 est l&#039;un des processus les plus importants dans la r\u00e9alisation d&#039;une recherche qualitative. <\/p>","protected":false},"author":1,"featured_media":62686,"parent":14660,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18870","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18870\/revisions"}],"predecessor-version":[{"id":78295,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18870\/revisions\/78295"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62686"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}