{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2026-03-05T23:47:47","modified_gmt":"2026-03-06T04:47:47","slug":"ateliers-dideation","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/ateliers-dideation\/","title":{"rendered":"Ateliers d&#039;id\u00e9ation"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ateliers d&#039;id\u00e9ation<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-736eba57\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-736eba57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019id\u00e9ation ? Qu&#039;est-ce qu&#039;un atelier d&#039;id\u00e9ation ?<\/h2>\n\n\n\n<p>In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-les-biens-de-consommation-et-emballes\/\" title=\"\u00c9tude de march\u00e9 sur les biens de consommation et les biens emball\u00e9s\"  data-wpil-monitor-id=\"8932\">recherche<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/societe-detudes-de-marche-par-echantillonnage-et-sondage-en-ligne\/\" title=\"Enqu\u00eate en ligne \u00c9chantillonnage Soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"8930\">online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<b>\u00a0<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment animer un atelier d\u2019id\u00e9ation ?<\/h2>\n\n\n\n<p>L\u2019une des premi\u00e8res t\u00e2ches consiste \u00e0 trouver un mod\u00e9rateur qualifi\u00e9 \u2013 presque toujours un professionnel ext\u00e9rieur \u00e0 votre entreprise et ayant l\u2019exp\u00e9rience de la conduite de tels exercices. Ensuite, afin d&#039;obtenir le feedback le plus large possible, entre 8 et 12 membres de votre organisation doivent \u00eatre invit\u00e9s \u00e0 participer. Ils doivent poss\u00e9der une diversit\u00e9 de traits ou de caract\u00e9ristiques, par exemple le sexe, le groupe d&#039;\u00e2ge, le niveau de direction, la fonction professionnelle. Au cours de l&#039;atelier, tous les individus et leurs id\u00e9es doivent \u00eatre trait\u00e9s de la m\u00eame mani\u00e8re, sans jugement ni parti pris. Les participants peuvent ne pas se conna\u00eetre et, \u00e0 l&#039;exception de leur pr\u00e9nom, ils n&#039;ont pas besoin d&#039;autres informations d&#039;identification.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are several commonly used personality \u201ctests\u201d that help to place people into certain categories. Myers-Briggs, for example, asks a set of questions after which people are assigned to one of 16 personality types, some of whom may be more introverted, extroverted, intuitive, analytical, or creative.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Des r\u00e8gles ou des contraintes peuvent \u00eatre mises en place pour forcer les gens \u00e0 penser de mani\u00e8re nouvelle et diff\u00e9rente. Par exemple:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En raison de p\u00e9nuries ou d\u2019augmentations de prix, que se passerait-il si vous ne pouviez pas utiliser certains ingr\u00e9dients ou mat\u00e9riaux pour fabriquer un produit ?<\/li>\n\n\n\n<li>Comment pourriez-vous accomplir une t\u00e2che en deux fois moins de temps ou pour la moiti\u00e9 du co\u00fbt\u00a0?<\/li>\n\n\n\n<li>How would a <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-lindustrie-automobile\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 pour l\u2019industrie automobile\"  data-wpil-monitor-id=\"8933\">company in another industry<\/a> address the problem?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">L&#039;animateur de s\u00e9ance aura g\u00e9n\u00e9ralement certains \u00e9l\u00e9ments \u00e0 disposition dans la salle de r\u00e9union\u00a0:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postez-le des notes de diff\u00e9rentes couleurs et tailles<\/li>\n\n\n\n<li>Tableaux \u00e0 feuilles mobiles<\/li>\n\n\n\n<li>Tableaux blancs<\/li>\n\n\n\n<li>Marqueurs de diff\u00e9rentes couleurs<\/li>\n\n\n\n<li>Jouets, objets ou jeux pour r\u00e9duire les tensions, cr\u00e9er une atmosph\u00e8re amusante et stimuler la r\u00e9flexion hors des sentiers battus<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ee721c73\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-ee721c73\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quel devrait \u00eatre le r\u00e9sultat d\u2019un atelier d\u2019id\u00e9ation ?<\/h2>\n\n\n\n<p>At some point, usually with an hour to 90 minutes, many ideas will have emerged, and the pace of new ones will diminish. It should be possible to group them, discuss them, and then evaluate and rank them according to internally agreed-upon criteria (e.g. solves a common user problem, is feasible, and can be produced within a reasonable time or cost limit).<\/p>\n\n\n\n<p>Since the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential <a href=\"https:\/\/www.sisinternational.com\/fr\/retour-sur-investissement-dans-les-etudes-de-marche\/\" title=\"Retour sur investissement dans les \u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"8934\">return on investment<\/a>.<\/p>\n\n\n\n<p>Ultimately, terrific ideas for innovative new products or <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-acquisition-de-clients-dans-le-domaine-des-services-financiers\/\" title=\"Conseil en acquisition de clients dans le domaine des services financiers\"  data-wpil-monitor-id=\"8931\">services that solve problems for your customers<\/a> will be the outcome.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 peut \u00eatre utilis\u00e9e comme \u00e9tape pr\u00e9liminaire pour d\u00e9terminer ce dont les consommateurs ont besoin ou souhaitent faire plus facilement, plus rapidement, moins cher ou plus efficacement.<\/p>","protected":false},"author":1,"featured_media":62653,"parent":14660,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18439","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=18439"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18439\/revisions"}],"predecessor-version":[{"id":81498,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/18439\/revisions\/81498"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62653"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=18439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}