{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"etude-de-marche-de-detail","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-de-detail\/","title":{"rendered":"\u00c9tude de march\u00e9 de d\u00e9tail | \u00c9tude de march\u00e9 en magasin"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 de d\u00e9tail SIS | \u00c9tude de march\u00e9 en magasin<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les \u00e9tudes de march\u00e9 de d\u00e9tail de SIS fournissent un aper\u00e7u approfondi de la fa\u00e7on dont les consommateurs interagissent dans les environnements de vente au d\u00e9tail.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e2ce \u00e0 des interceptions de magasins et de rues, \u00e0 des recherches ethnographiques et \u00e0 d&#039;autres m\u00e9thodes, cette recherche peut fournir des informations d\u00e9taill\u00e9es pour aider les entreprises \u00e0 d\u00e9velopper des march\u00e9s efficaces.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les meilleures pratiques<\/li>\n\n\n\n<li>Comportement<\/li>\n\n\n\n<li>Les besoins du consommateur<\/li>\n\n\n\n<li>Engagement client et conception de points de contact<\/li>\n\n\n\n<li>Informations sur les canaux<\/li>\n\n\n\n<li>Aper\u00e7u concurrentiel<\/li>\n\n\n\n<li>Donn\u00e9es de conversion<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-acquisition-de-clients-dans-le-domaine-des-services-financiers\/\" title=\"Conseil en acquisition de clients dans le domaine des services financiers\"  data-wpil-monitor-id=\"9688\">Exp\u00e9rience client et service<\/a><\/li>\n\n\n\n<li>Disposition du sol<\/li>\n\n\n\n<li>Affichages en magasin et sur le point d&#039;achat (PoP)<\/li>\n\n\n\n<li>Messagerie<\/li>\n\n\n\n<li>Motivation, perception et attitudes<\/li>\n\n\n\n<li>Points douloureux<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/etude-de-marche-sur-les-produits-de-soins-personnels\/\" title=\"\u00c9tude de march\u00e9 sur les produits de soins personnels\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>Efficacit\u00e9 promotionnelle<\/li>\n\n\n\n<li>Habitudes d&#039;achat<\/li>\n\n\n\n<li>Diff\u00e9rences r\u00e9gionales<\/li>\n\n\n\n<li>Habitudes de transport<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Audits des parties prenantes et audits des magasins<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Les audits des parties prenantes permettent aux entreprises de suivre objectivement leurs performances et de mieux comprendre comment satisfaire leurs constituants les plus importants.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Notre force en mati\u00e8re d\u2019audit des parties prenantes vient de notre approche consistant \u00e0 collecter des informations aupr\u00e8s de tous les constituants du march\u00e9 pour obtenir une vision compl\u00e8te de l\u2019ensemble du paysage du march\u00e9.<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-leconomie-du-partage\/\" title=\"Etude de march\u00e9 dans l&#039;\u00e9conomie du partage\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/conseil-en-marketing-experientiel-pour-magasins-ephemeres-de-vente-au-detail\/\" title=\"Conseil en marketing exp\u00e9rientiel pour magasins \u00e9ph\u00e9m\u00e8res de vente au d\u00e9tail\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/test-de-produits-de-detail-a-new-york-sur-los-angeles\/\" title=\"L&#039;avantage de tester des produits de d\u00e9tail \u00e0 New York plut\u00f4t qu&#039;\u00e0 Los Angeles\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de cas\u00a0:\u00a0Audit mondial des parties prenantes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Un exemple typique est notre ex\u00e9cution sur plusieurs ann\u00e9es d\u2019une \u00e9tude de suivi des parties prenantes dans 20 pays pour une importante soci\u00e9t\u00e9 de cartes de cr\u00e9dit.<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/etude-de-marche-danalyse-chaid\/\" title=\"CHAID Analyse \u00c9tude de march\u00e9\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de cas\u00a0: Audit des parties prenantes aux \u00c9tats-Unis<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SIS a men\u00e9 une \u00e9tude aupr\u00e8s des parties prenantes des entreprises locales de Chinatown pour le gouvernement de la ville de New York.<\/h3>\n\n\n\n<p>Notre <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/entretiens-telephoniques-et-etude-de-marche\/\" title=\"\u00c9tude de march\u00e9 sur les entretiens t\u00e9l\u00e9phoniques approfondis\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nous effectuons des audits de magasins, des interceptions de magasins, des suivis d&#039;achat et des entretiens ethnographiques.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}