{"id":16318,"date":"2015-06-09T17:08:56","date_gmt":"2015-06-09T17:08:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16318"},"modified":"2025-09-08T12:40:04","modified_gmt":"2025-09-08T16:40:04","slug":"etude-de-marche-en-groupe-de-discussion","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-en-groupe-de-discussion\/","title":{"rendered":"\u00c9tude de march\u00e9 par groupe de discussion"},"content":{"rendered":"

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\u00c9tude de march\u00e9 par groupe de discussion<\/h1>\n\n\n\n

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\"\u00c9tudes<\/figure>\n\n\n\n
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Les \u00e9tudes de march\u00e9 en groupe de discussion et les entretiens approfondis sont l'un des aspects les plus essentiels de \u00e9tude de march\u00e9 qualitative r\u00e9ussie<\/a>. La s\u00e9lection des recrues potentielles et l'extraction des personnes cibles \u00e0 participer sont des \u00e9l\u00e9ments cl\u00e9s qui peuvent pr\u00e9dire la qualit\u00e9 de l'entretien et in\u00e9vitablement de la recherche.<\/p>\n\n\n\n

The question remains: how and where do you find the right target people? What makes a good respondent? Aside from passing a screening questionnaire, what else demonstrates a genuine respondent? Recruiting potential candidates for studies can be more art than a science.<\/p>\n\n\n\n

Qui nous recrutons pour les \u00e9tudes de march\u00e9 des groupes de discussion<\/strong><\/h1>\n\n\n\n

We recruit for Focus Groups, Online Communities, In-Depth Interviews, Dyads, Triads, Essais en situation centrale<\/a>, Car Clinics, Product Tests, and some Quantitative research projects.<\/p>\n\n\n\n

For each study, we are given a profile of the person we are looking for, in addition to a screening questionnaire.<\/p>\n\n\n\n

\u00c0 condition que la personne interrog\u00e9e corresponde au profil et r\u00e9ponde avec pr\u00e9cision \u00e0 toutes les questions, elle devrait th\u00e9oriquement correspondre parfaitement. Dans de nombreux cas, une telle strat\u00e9gie peut bien fonctionner. Il existe cependant de nombreux cas o\u00f9 le simple fait de r\u00e9pondre \u00e0 un questionnaire de s\u00e9lection ne suffit pas pour garantir que la recrue correspond bien. Alors, que peut-on faire d\u2019autre ?<\/p>\n\n\n\n

Il s\u2019agit souvent de lire entre les lignes et n\u00e9cessite des comp\u00e9tences en communication pour garantir des candidats de haute qualit\u00e9.<\/p>\n\n\n\n

Processus de recrutement des groupes de discussion SIS<\/strong><\/strong><\/h2>\n\n\n\n

We can use many innovative methods to recruit for our studies, and we tailor our methods to meet each client\u2019s individual needs. We have a custom internal database that we update frequently. People on the database are screened in-depth. One benefit of this is that we can identify potential candidates, then put them through additional screening and evaluate their qualifications for each study.<\/p>\n\n\n\n

Other forms of database sampling can include traditional samples as well as other methods such as street intercepts, social media, or custom recruitment outreach. We also have a variety of online social media solutions that can provide high-quality recruits. We then screen those people in-depth several times to ensure they are indeed genuine matches.<\/p>\n\n\n\n

To ensure quality, we assign expert senior<\/a> fieldwork managers to manage the recruitment process at all times. We often screen recruits several times over a period of time to ensure that they are the right candidates. We have strict policies and oversight concerning our on-site staff. The results from recruitment are centralized on-site so that we can schedule and confirm according to quotas our clients need us to fill.<\/p>\n\n\n\n

Couverture du march\u00e9 mondial des services sur le terrain<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Les march\u00e9s cl\u00e9s pour le recrutement de groupes de discussion comprennent les villes suivantes\u00a0:<\/strong><\/p>\n\n\n

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