{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2026-03-13T00:59:00","modified_gmt":"2026-03-13T04:59:00","slug":"intelligence-de-lemballage","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/consumer-market-research-page\/intelligence-de-lemballage\/","title":{"rendered":"Consumer Packaging Strategy Solutions"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Consumer Packaging Strategy Solutions<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5407c0d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5407c0d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La strat\u00e9gie d&#039;emballage est un processus par lequel on se tient au courant des changements d&#039;emballage et formule des strat\u00e9gies qui cr\u00e9ent un avantage concurrentiel.<\/h2>\n\n\n\n<p>Packaging is one of the most important factors in the purchasing process.&nbsp; It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.&nbsp; Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n<p>Paper or plastic?&nbsp;If only all packaging decisions were reduced to such a binary option!&nbsp; For a <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/etude-de-marche-sur-les-produits-de-soins-personnels\/\" title=\"\u00c9tude de march\u00e9 sur les produits de soins personnels\"  data-wpil-monitor-id=\"9052\">product manager or marketing<\/a> team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n<p>L&#039;emballage peut \u00eatre l&#039;un des aspects les moins compris et sous-estim\u00e9s du succ\u00e8s ou de l&#039;\u00e9chec d&#039;un produit. C\u2019est \u00e9galement l\u2019un des plus dynamiques et des plus stimulants pour les entreprises qui vendent un produit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Voici un \u00e9chantillon de ce que peut faire un emballage r\u00e9ussi\u00a0:<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attirer les clients<\/strong>\n<ul class=\"wp-block-list\">\n<li>couleurs<\/li>\n\n\n\n<li>formes distinctives<\/li>\n\n\n\n<li>tailles<\/li>\n\n\n\n<li>pr\u00e9senter le produit \u2013 le d\u00e9marquer des autres<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u00c9tablir une image<\/strong>\n<ul class=\"wp-block-list\">\n<li>technologie de pointe<\/li>\n\n\n\n<li>r\u00e9flexion prospective<\/li>\n\n\n\n<li>soucieux de l&#039;environnement<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Rendre un produit plus facile \u00e0 utiliser <\/strong>\n<ul class=\"wp-block-list\">\n<li>ouverture<\/li>\n\n\n\n<li>verser<\/li>\n\n\n\n<li>mesure<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facilite le transport ou la manipulation<\/strong>\n<ul class=\"wp-block-list\">\n<li>mat\u00e9riaux antid\u00e9rapants<\/li>\n\n\n\n<li>poign\u00e9es<\/li>\n\n\n\n<li>empreintes<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Offre une sensation agr\u00e9able et confortable entre les mains de l&#039;utilisateur<\/strong><\/li>\n\n\n\n<li><strong>Prolongez la dur\u00e9e de conservation \u2013 prot\u00e9gez le produit\/contenu de la lumi\u00e8re, de l\u2019eau, de la chaleur, de la casse, etc.<\/strong><\/li>\n\n\n\n<li><strong>Transmettre des informations vitales <\/strong>\n<ul class=\"wp-block-list\">\n<li>images<\/li>\n\n\n\n<li>ingr\u00e9dients, mat\u00e9riaux contenus dans le produit<\/li>\n\n\n\n<li>avertissements<\/li>\n\n\n\n<li>instructions pour une utilisation appropri\u00e9e<\/li>\n\n\n\n<li>R\u00e9duisez les frais de port (empilable, plus l\u00e9ger)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u00catre brevet\u00e9 et cr\u00e9er une barri\u00e8re \u00e0 l\u2019entr\u00e9e<\/strong><\/li>\n\n\n\n<li><strong>\u00catre produit \u00e0 un co\u00fbt raisonnable<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">En r\u00e9sum\u00e9, un bon emballage peut aider votre produit \u00e0\u00a0:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">d\u00e9marquez-vous de la concurrence,<\/span><\/li>\n\n\n\n<li><span class=\"s1\">renforcer votre marque, et <\/span><\/li>\n\n\n\n<li><span class=\"s1\">persuader les consommateurs d&#039;acheter votre produit<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tendances et opportunit\u00e9s en mati\u00e8re d&#039;emballage<\/h2>\n\n\n\n<p>Une combinaison de facteurs est constamment d\u00e9velopp\u00e9e et introduite dans le monde de l\u2019emballage. Voici quelques tendances qui m\u00e9ritent d\u2019\u00eatre surveill\u00e9es\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nouveaux mat\u00e9riaux\n<ul class=\"wp-block-list\">\n<li>vert, biod\u00e9gradable<\/li>\n\n\n\n<li>plus l\u00e9ger<\/li>\n\n\n\n<li>plus forte<\/li>\n\n\n\n<li>imperm\u00e9able<\/li>\n\n\n\n<li>micro-ondable<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Nouveaux mod\u00e8les<\/li>\n\n\n\n<li>De nouvelles formes<\/li>\n\n\n\n<li>De nouvelles fa\u00e7ons d&#039;ouvrir et de refermer<\/li>\n\n\n\n<li>Nouvelles fa\u00e7ons d\u2019utiliser l\u2019automatisation\/les robots<\/li>\n\n\n\n<li>Nouvelles encres et options d&#039;impression<\/li>\n\n\n\n<li>Inclusion d&#039;\u00e9tiquettes RFID et de puces int\u00e9gr\u00e9es pour la s\u00e9curit\u00e9, le suivi et la gestion de la cha\u00eene d&#039;approvisionnement<\/li>\n\n\n\n<li>S\u00e9curit\u00e9 (par exemple, s\u00e9curit\u00e9 des animaux et des enfants)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mener une veille sur l&#039;emballage<\/h2>\n\n\n\n<p>The process of tracking innovations in packaging, monitoring moves by competitors, and conducting <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/voix-du-client\/\" title=\"Recherche Voix du Client\"  data-wpil-monitor-id=\"9053\">research among customers<\/a> may be handled internally and\/or with the assistance of a qualified research company.<\/p>\n\n\n\n<p>Trade shows, conferences and various online searches or news letters are a great source of information about general <a href=\"https:\/\/www.sisinternational.com\/fr\/societe-de-prevision-des-principales-tendances-du-secteur-b2b\/\" title=\"Entreprise de pr\u00e9vision des principales tendances du secteur B2B\"  data-wpil-monitor-id=\"9054\">trends in the packaging industry<\/a> as well as specific applications across a variety of markets and insights about competition.<\/p>\n\n\n\n<p>Rencontrer et interviewer des entreprises d&#039;emballage dans votre cha\u00eene d&#039;approvisionnement est \u00e9galement un excellent moyen de maintenir des connaissances \u00e0 jour sur les changements qui pourraient avoir un impact sur la fa\u00e7on dont vos produits sont pr\u00e9sent\u00e9s aux clients.<\/p>\n\n\n\n<p>In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-conception-demballages\/\" title=\"\u00c9tude de march\u00e9 sur la conception d\u2019emballages\"  data-wpil-monitor-id=\"9055\">Designing and creating a successful package<\/a> will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n<p><strong>Les m\u00e9thodes de recherche primaires peuvent \u00eatre utilis\u00e9es pour\u00a0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present concepts via <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/societe-detudes-de-marche-par-panels-en-ligne\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 sur les panels en ligne\"  data-wpil-monitor-id=\"9056\">online surveys or discussion panels<\/a> of consumers to gain insights into their reactions to packaging images, designs and features.<\/li>\n\n\n\n<li>Exposez les prototypes dans des groupes de discussion pour les critiquer et les comparer aux packages actuels, aux nouveaux packages et aux packages des concurrents.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des solutions de strat\u00e9gie d&#039;emballage SIS<\/h2>\n\n\n\n<p>SIS is a leading <a href=\"https:\/\/www.sisinternational.com\/fr\/\" title=\"Accueil\"  data-wpil-monitor-id=\"9050\">Market Research and Strategy<\/a> Consulting firm.&nbsp; We have over 40+ years <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-en-etudes-ethnographiques\/\" title=\"Exp\u00e9rience d\u2019\u00e9tude de march\u00e9 ethnographique\"  data-wpil-monitor-id=\"9057\">experience in conducting Packaging Research<\/a> and Strategy.&nbsp; Our Research group conducts packaging testing, and our <a href=\"https:\/\/www.sisinternational.com\/fr\/le-besoin-de-veille-concurrentielle-dans-cette-recession\/\" title=\"Le besoin de veille concurrentielle en p\u00e9riode de r\u00e9cession\"  data-wpil-monitor-id=\"9051\">Strategy group conducts industry and competitive<\/a> analysis.&nbsp; Our key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tests d&#039;utilisation<\/li>\n\n\n\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Entretiens clients<\/li>\n\n\n\n<li>Tests d&#039;utilisation \u00e0 domicile<\/li>\n\n\n\n<li>Ethnographie \u00e0 domicile et en magasin<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n\n\n\n<li>Opportunit\u00e9 de march\u00e9<\/li>\n\n\n\n<li>Suivi des tendances des emballages<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">A good product in a poor package may not be noticed or bought.&nbsp; So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"<p>La strat\u00e9gie d&#039;emballage est un processus par lequel on se tient au courant des tendances et formule des strat\u00e9gies qui cr\u00e9ent un avantage concurrentiel.<\/p>","protected":false},"author":1,"featured_media":63802,"parent":84529,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":81515,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/16270\/revisions\/81515"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}