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.3s}.cta-btn:hover .btn-fill{background:linear-gradient(135deg,#bd8f13 0%,#8a6a10 100%)!important}.cta-btn span{display:flex;align-items:center;gap:.6rem;font-size:1.05rem;text-shadow:0 1px 2px rgba(0,0,0,.2)}.cta-btn svg{width:18px;height:18px;stroke:#fff;stroke-width:3;fill:none}@keyframes btnSpin{from{transform:rotate(0)}to{transform:rotate(360deg)}}\n@keyframes revUp{from{opacity:0;transform:translateY(32px)}to{opacity:1;transform:translateY(0)}}.r{opacity:0;transform:translateY(36px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r.v{opacity:1;transform:translateY(0)}.r-left{opacity:0;transform:translateX(-40px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r-left.v{opacity:1;transform:translateX(0)}.r-right{opacity:0;transform:translateX(40px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r-right.v{opacity:1;transform:translateX(0)}\n@media(max-width:1024px){.region{grid-template-columns:1fr;min-height:auto}.region:nth-child(even){direction:ltr}.region-img{height:300px}.cap-bar-inner{grid-template-columns:1fr}.cap-item:not(:last-child)::after{right:10%;left:10%;top:auto;bottom:0;width:auto;height:1px}.why-grid{grid-template-columns:1fr}.why-detail{display:none}.cases-grid{grid-template-columns:1fr}}\n@media(max-width:640px){.hero{min-height:auto;padding-top:120px;padding-bottom:60px}.hero-counters{flex-direction:column;gap:24px}.region-img{height:240px}}\n<\/style><\/head><body>\n<section class=\"hero\"><div class=\"hero-inner\"><div class=\"hero-eyebrow\">North America Field Operations<\/div><h1>Research Where<br>the Decisions<br><em>Get Made.<\/em><\/h1><p class=\"hero-body\">SIS International runs primary market research across every US state and Canadian province with native field teams, owned focus group facilities in New York City, and bilingual panels for English, Spanish, and French-Canadian fieldwork.<\/p><div class=\"hero-counters\"><div class=\"hero-counter\"><div class=\"hero-counter-num\">50<span>+<\/span><\/div><div class=\"hero-counter-label\">US States & Territories<\/div><\/div><div class=\"hero-counter\"><div class=\"hero-counter-num\">40<span>+<\/span><\/div><div class=\"hero-counter-label\">Years in North America<\/div><\/div><div class=\"hero-counter\"><div class=\"hero-counter-num\">3<\/div><div class=\"hero-counter-label\">Languages Fielded<\/div><\/div><\/div><\/div><\/section>\n<div class=\"cap-bar\"><div class=\"cap-bar-inner\"><div class=\"cap-item r\"><div class=\"cap-num\">01 \u2014 Executive Access<\/div><h4>B2B Expert Interviews at Decision-Maker Level<\/h4><p>We recruit and field IDIs with C-suite and VP-level respondents across financial services, pharma, industrial, and tech verticals. Our B2B panels are verified by title, company size, and purchasing authority.<\/p><\/div><div class=\"cap-item r\"><div class=\"cap-num\">02 \u2014 Owned Facilities<\/div><h4>Focus Group and CLT Facilities in New York City<\/h4><p>SIS operates dedicated CLT and focus group rooms in Manhattan. Clients observe live. No third-party facility rental, no scheduling conflicts.<\/p><\/div><div class=\"cap-item r\"><div class=\"cap-num\">03 \u2014 Bilingual Fieldwork<\/div><h4>English, Spanish, and French-Canadian Moderation<\/h4><p>Hispanic consumers represent the fastest-growing segment of US purchasing power. French-Canadian respondents in Quebec require native moderation, not translated scripts.<\/p><\/div><\/div><\/div>\n<section class=\"intro\"><div class=\"intro-inner r\"><h2>North America Market Research That Survives Scrutiny<\/h2><p>Most North America market research fails at the same point: the gap between what respondents say in a survey and what they actually do. SIS closes that gap by pairing quantitative instruments with ethnographic observation, shopper intercepts, and in-depth qualitative probing conducted by field teams who live in the markets they study.<\/p><p>The US and Canada present distinct regulatory, cultural, and competitive structures. A pharmaceutical launch strategy built on FDA timelines operates differently from one navigating Health Canada. Buy American procurement rules shape B2B purchasing in ways that don’t apply north of the border. Our practice accounts for these structural differences at the research design stage.<\/p><p>SIS has conducted primary research in North America for over four decades. Ruth Stanat founded the firm in New York, and our headquarters remain here.<\/p><\/div><\/section>\n<section class=\"map-widget-wrap\"><div class=\"map-widget-wrap-inner r\"><div id=\"sis-na-widget-mount\"><\/div><\/div><\/section>\n<div class=\"regions\"><div class=\"region\" id=\"united-states\"><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/usa-coverage\/\" class=\"region-img r-left\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6.jpg\" alt=\"United States Market Research\" loading=\"lazy\"><\/a><div class=\"region-content r-right\"><div class=\"region-idx\">United States<\/div><h2>All 50 States. Every Vertical.<\/h2><p>From executive IDIs with procurement VPs in the Midwest to shopper intercepts in the Southeast, SIS fields research across the full US geography. We navigate FTC disclosure, CCPA data privacy, and SEC-adjacent research protocols.<\/p><div class=\"region-tags\"><span class=\"region-tag\">B2B Executive Panels<\/span><span class=\"region-tag\">Hispanic Market<\/span><span class=\"region-tag\">CLT Facilities NYC<\/span><span class=\"region-tag\">CCPA Compliant<\/span><\/div><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/usa-coverage\/\" class=\"cta-btn\"><div class=\"btn-ray\"><\/div><div class=\"btn-fill\"><\/div><span>Explore US Coverage <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span><\/a><\/div><\/div>\n<div class=\"region\" id=\"canada\"><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/market-research-canada\/\" class=\"region-img r-right\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Canada-4.jpg\" alt=\"Canada Market Research\" loading=\"lazy\"><\/a><div class=\"region-content r-left\"><div class=\"region-idx\">Canada<\/div><h2>Every Province. Both Languages.<\/h2><p>Quebec’s consumer behavior operates within a distinct cultural framework. Our Canadian practice fields French-Canadian focus groups with native Quebecois moderators and handles PIPEDA data privacy requirements.<\/p><div class=\"region-tags\"><span class=\"region-tag\">French-Canadian Moderation<\/span><span class=\"region-tag\">PIPEDA Compliant<\/span><span class=\"region-tag\">Toronto Finance<\/span><span class=\"region-tag\">Vancouver Tech<\/span><\/div><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/market-research-canada\/\" class=\"cta-btn\"><div class=\"btn-ray\"><\/div><div class=\"btn-fill\"><\/div><span>Explore Canada Coverage <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span><\/a><\/div><\/div><\/div>\n<section class=\"cases\"><div class=\"cases-inner\"><div class=\"cases-head r\"><h3>What This Looks Like in Practice<\/h3><p>Three engagements that illustrate how SIS fieldwork translates into client decisions.<\/p><\/div><div class=\"cases-grid\"><div class=\"case-card r\"><div class=\"case-label\">Market Entry \u2014 Consumer Electronics<\/div><h4>A European Consumer Electronics Firm Entering the US Market<\/h4><p>12 ethnographic in-home studies and 800-respondent conjoint revealed US buyers weighted after-sale service over technical specs.<\/p><div class=\"case-result\">Outcome: <strong>Repositioned launch messaging pre-market<\/strong><\/div><\/div><div class=\"case-card r\"><div class=\"case-label\">Competitive Intelligence \u2014 Pharma<\/div><h4>A Mid-Cap Pharma Evaluating Biosimilar Competitive Threat<\/h4><p>18 IDIs with PBMs and formulary committee members identified that mid-tier health plans would switch faster than national plans.<\/p><div class=\"case-result\">Outcome: <strong>Client adjusted contracting strategy by plan tier<\/strong><\/div><\/div><div class=\"case-card r\"><div class=\"case-label\">VOC Program \u2014 B2B Industrial<\/div><h4>A Japanese Manufacturer Assessing US Distribution<\/h4><p>25 distributor IDIs surfaced that frustration stemmed from post-CUSMA lead time increases, not pricing.<\/p><div class=\"case-result\">Outcome: <strong>Distributor satisfaction recovered without price concessions<\/strong><\/div><\/div><\/div><\/div><\/section>\n<section class=\"why\"><div class=\"why-inner\"><div class=\"why-head r\"><h3>What Separates Our<br>North America Practice<\/h3><p>Six structural advantages that protect data quality and deliver research your leadership team will trust.<\/p><\/div><div class=\"why-grid\"><div class=\"why-accordion\"><div class=\"why-item active\" data-idx=\"0\"><button class=\"why-trigger\"><h4>Owned <span>Facilities in NYC<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>SIS operates its own focus group and CLT facilities in New York City. Clients observe in real time.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"1\"><button class=\"why-trigger\"><h4>Verified <span>B2B Executive Panels<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Panels verified by employer, title, purchasing authority. Digital fingerprinting prevents duplicates.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"2\"><button class=\"why-trigger\"><h4>Hispanic and <span>French-Canadian Expertise<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Cognitive debriefing and cultural adaptation before fielding. Native moderators in each market.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"3\"><button class=\"why-trigger\"><h4>Cross-Border <span>Research Design<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Instruments designed for cross-border comparability accounting for FDA vs. Health Canada and CUSMA.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"4\"><button class=\"why-trigger\"><h4>Full-Spectrum <span>Methodology<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Ethnography, shopper intercepts, CATI\/CAWI, conjoint, win\/loss, CLT. Method fits the question.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"5\"><button class=\"why-trigger\"><h4>Regulatory <span>Navigation<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>CCPA, PIPEDA, FTC, SEC, HIPAA compliance managed at design stage.<\/p><\/div><\/div><\/div><div class=\"why-detail r\"><div class=\"why-detail-card glow\" id=\"why-detail-card\"><div class=\"why-detail-num\" id=\"why-detail-num\">01<\/div><div class=\"why-detail-title\" id=\"why-detail-title\">Owned <span>Facilities in NYC<\/span><\/div><div class=\"why-detail-text\" id=\"why-detail-text\">SIS operates its own focus group and CLT facilities in New York City. Clients sit behind the glass and observe in real time.<\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"cta\"><div class=\"cta-inner r\"><h3>What Does Your<br>Next Study Require?<\/h3><p>Tell us the market, the vertical, the decision timeline, and the respondent profile. 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{"id":16238,"date":"2015-06-08T10:12:58","date_gmt":"2015-06-08T10:12:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16238"},"modified":"2026-04-15T21:58:51","modified_gmt":"2026-04-16T01:58:51","slug":"north-america","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/","title":{"rendered":"Am\u00e9rique du Nord"},"content":{"rendered":"\n\n\n\n\nNorth America Market Research | US & Canada | SIS International<\/title>\n<meta name=\"description\" content=\"SIS International conducts primary market research across the United States and Canada with dedicated focus group facilities in New York and bilingual 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.8s var(--ease-out),transform .8s var(--ease-out)}.r.v{opacity:1;transform:translateY(0)}.r-left{opacity:0;transform:translateX(-40px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r-left.v{opacity:1;transform:translateX(0)}.r-right{opacity:0;transform:translateX(40px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r-right.v{opacity:1;transform:translateX(0)}\n@media(max-width:1024px){.region{grid-template-columns:1fr;min-height:auto}.region:nth-child(even){direction:ltr}.region-img{height:300px}.cap-bar-inner{grid-template-columns:1fr}.cap-item:not(:last-child)::after{right:10%;left:10%;top:auto;bottom:0;width:auto;height:1px}.why-grid{grid-template-columns:1fr}.why-detail{display:none}.cases-grid{grid-template-columns:1fr}}\n@media(max-width:640px){.hero{min-height:auto;padding-top:120px;padding-bottom:60px}.hero-counters{flex-direction:column;gap:24px}.region-img{height:240px}}\n<\/style><\/head><body>\n<section class=\"hero\"><div class=\"hero-inner\"><div class=\"hero-eyebrow\">North America Field Operations<\/div><h1>Research Where<br>the Decisions<br><em>Get Made.<\/em><\/h1><p class=\"hero-body\">SIS International runs primary market research across every US state and Canadian province with native field teams, owned focus group facilities in New York City, and bilingual panels for English, Spanish, and French-Canadian fieldwork.<\/p><div class=\"hero-counters\"><div class=\"hero-counter\"><div class=\"hero-counter-num\">50<span>+<\/span><\/div><div class=\"hero-counter-label\">US States & Territories<\/div><\/div><div class=\"hero-counter\"><div class=\"hero-counter-num\">40<span>+<\/span><\/div><div class=\"hero-counter-label\">Years in North America<\/div><\/div><div class=\"hero-counter\"><div class=\"hero-counter-num\">3<\/div><div class=\"hero-counter-label\">Languages Fielded<\/div><\/div><\/div><\/div><\/section>\n<div class=\"cap-bar\"><div class=\"cap-bar-inner\"><div class=\"cap-item r\"><div class=\"cap-num\">01 \u2014 Executive Access<\/div><h4>B2B Expert Interviews at Decision-Maker Level<\/h4><p>We recruit and field IDIs with C-suite and VP-level respondents across financial services, pharma, industrial, and tech verticals. Our B2B panels are verified by title, company size, and purchasing authority.<\/p><\/div><div class=\"cap-item r\"><div class=\"cap-num\">02 \u2014 Owned Facilities<\/div><h4>Focus Group and CLT Facilities in New York City<\/h4><p>SIS operates dedicated CLT and focus group rooms in Manhattan. Clients observe live. No third-party facility rental, no scheduling conflicts.<\/p><\/div><div class=\"cap-item r\"><div class=\"cap-num\">03 \u2014 Bilingual Fieldwork<\/div><h4>English, Spanish, and French-Canadian Moderation<\/h4><p>Hispanic consumers represent the fastest-growing segment of US purchasing power. French-Canadian respondents in Quebec require native moderation, not translated scripts.<\/p><\/div><\/div><\/div>\n<section class=\"intro\"><div class=\"intro-inner r\"><h2>North America Market Research That Survives Scrutiny<\/h2><p>Most North America market research fails at the same point: the gap between what respondents say in a survey and what they actually do. SIS closes that gap by pairing quantitative instruments with ethnographic observation, shopper intercepts, and in-depth qualitative probing conducted by field teams who live in the markets they study.<\/p><p>The US and Canada present distinct regulatory, cultural, and competitive structures. A pharmaceutical launch strategy built on FDA timelines operates differently from one navigating Health Canada. Buy American procurement rules shape B2B purchasing in ways that don’t apply north of the border. Our practice accounts for these structural differences at the research design stage.<\/p><p>SIS has conducted primary research in North America for over four decades. Ruth Stanat founded the firm in New York, and our headquarters remain here.<\/p><\/div><\/section>\n<section class=\"map-widget-wrap\"><div class=\"map-widget-wrap-inner r\"><div id=\"sis-na-widget-mount\"><\/div><\/div><\/section>\n<div class=\"regions\"><div class=\"region\" id=\"united-states\"><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/usa-coverage\/\" class=\"region-img r-left\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6.jpg\" alt=\"United States Market Research\" loading=\"lazy\"><\/a><div class=\"region-content r-right\"><div class=\"region-idx\">United States<\/div><h2>All 50 States. Every Vertical.<\/h2><p>From executive IDIs with procurement VPs in the Midwest to shopper intercepts in the Southeast, SIS fields research across the full US geography. We navigate FTC disclosure, CCPA data privacy, and SEC-adjacent research protocols.<\/p><div class=\"region-tags\"><span class=\"region-tag\">B2B Executive Panels<\/span><span class=\"region-tag\">Hispanic Market<\/span><span class=\"region-tag\">CLT Facilities NYC<\/span><span class=\"region-tag\">CCPA Compliant<\/span><\/div><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/usa-coverage\/\" class=\"cta-btn\"><div class=\"btn-ray\"><\/div><div class=\"btn-fill\"><\/div><span>Explore US Coverage <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span><\/a><\/div><\/div>\n<div class=\"region\" id=\"canada\"><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/market-research-canada\/\" class=\"region-img r-right\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Canada-4.jpg\" alt=\"Canada Market Research\" loading=\"lazy\"><\/a><div class=\"region-content r-left\"><div class=\"region-idx\">Canada<\/div><h2>Every Province. Both Languages.<\/h2><p>Quebec’s consumer behavior operates within a distinct cultural framework. Our Canadian practice fields French-Canadian focus groups with native Quebecois moderators and handles PIPEDA data privacy requirements.<\/p><div class=\"region-tags\"><span class=\"region-tag\">French-Canadian Moderation<\/span><span class=\"region-tag\">PIPEDA Compliant<\/span><span class=\"region-tag\">Toronto Finance<\/span><span class=\"region-tag\">Vancouver Tech<\/span><\/div><a href=\"https:\/\/www.sisinternational.com\/coverage\/north-america\/market-research-canada\/\" class=\"cta-btn\"><div class=\"btn-ray\"><\/div><div class=\"btn-fill\"><\/div><span>Explore Canada Coverage <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span><\/a><\/div><\/div><\/div>\n<section class=\"cases\"><div class=\"cases-inner\"><div class=\"cases-head r\"><h3>What This Looks Like in Practice<\/h3><p>Three engagements that illustrate how SIS fieldwork translates into client decisions.<\/p><\/div><div class=\"cases-grid\"><div class=\"case-card r\"><div class=\"case-label\">Market Entry \u2014 Consumer Electronics<\/div><h4>A European Consumer Electronics Firm Entering the US Market<\/h4><p>12 ethnographic in-home studies and 800-respondent conjoint revealed US buyers weighted after-sale service over technical specs.<\/p><div class=\"case-result\">Outcome: <strong>Repositioned launch messaging pre-market<\/strong><\/div><\/div><div class=\"case-card r\"><div class=\"case-label\">Competitive Intelligence \u2014 Pharma<\/div><h4>A Mid-Cap Pharma Evaluating Biosimilar Competitive Threat<\/h4><p>18 IDIs with PBMs and formulary committee members identified that mid-tier health plans would switch faster than national plans.<\/p><div class=\"case-result\">Outcome: <strong>Client adjusted contracting strategy by plan tier<\/strong><\/div><\/div><div class=\"case-card r\"><div class=\"case-label\">VOC Program \u2014 B2B Industrial<\/div><h4>A Japanese Manufacturer Assessing US Distribution<\/h4><p>25 distributor IDIs surfaced that frustration stemmed from post-CUSMA lead time increases, not pricing.<\/p><div class=\"case-result\">Outcome: <strong>Distributor satisfaction recovered without price concessions<\/strong><\/div><\/div><\/div><\/div><\/section>\n<section class=\"why\"><div class=\"why-inner\"><div class=\"why-head r\"><h3>What Separates Our<br>North America Practice<\/h3><p>Six structural advantages that protect data quality and deliver research your leadership team will trust.<\/p><\/div><div class=\"why-grid\"><div class=\"why-accordion\"><div class=\"why-item active\" data-idx=\"0\"><button class=\"why-trigger\"><h4>Owned <span>Facilities in NYC<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>SIS operates its own focus group and CLT facilities in New York City. Clients observe in real time.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"1\"><button class=\"why-trigger\"><h4>Verified <span>B2B Executive Panels<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Panels verified by employer, title, purchasing authority. Digital fingerprinting prevents duplicates.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"2\"><button class=\"why-trigger\"><h4>Hispanic and <span>French-Canadian Expertise<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Cognitive debriefing and cultural adaptation before fielding. Native moderators in each market.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"3\"><button class=\"why-trigger\"><h4>Cross-Border <span>Research Design<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Instruments designed for cross-border comparability accounting for FDA vs. Health Canada and CUSMA.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"4\"><button class=\"why-trigger\"><h4>Full-Spectrum <span>Methodology<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>Ethnography, shopper intercepts, CATI\/CAWI, conjoint, win\/loss, CLT. Method fits the question.<\/p><\/div><\/div><div class=\"why-item\" data-idx=\"5\"><button class=\"why-trigger\"><h4>Regulatory <span>Navigation<\/span><\/h4><div class=\"why-trigger-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/button><div class=\"why-body\"><p>CCPA, PIPEDA, FTC, SEC, HIPAA compliance managed at design stage.<\/p><\/div><\/div><\/div><div class=\"why-detail r\"><div class=\"why-detail-card glow\" id=\"why-detail-card\"><div class=\"why-detail-num\" id=\"why-detail-num\">01<\/div><div class=\"why-detail-title\" id=\"why-detail-title\">Owned <span>Facilities in NYC<\/span><\/div><div class=\"why-detail-text\" id=\"why-detail-text\">SIS operates its own focus group and CLT facilities in New York City. Clients sit behind the glass and observe in real time.<\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"cta\"><div class=\"cta-inner r\"><h3>What Does Your<br>Next Study Require?<\/h3><p>Tell us the market, the vertical, the decision timeline, and the respondent profile. 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