{"id":15177,"date":"2015-04-08T21:12:16","date_gmt":"2015-04-08T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15177"},"modified":"2026-01-25T19:34:37","modified_gmt":"2026-01-26T00:34:37","slug":"strategie-de-prix","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/strategie-de-prix\/","title":{"rendered":"Recherche sur la strat\u00e9gie de tarification"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Recherche sur la strat\u00e9gie de tarification<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-873e77f3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-873e77f3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Choosing the appropriate price to sell a product or service is more than a challenge for every business. Getting it right is crucial to its eventual survival.<\/h3>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Consid\u00e9rations sur la strat\u00e9gie de tarification<\/h2>\n\n\n\n<p>De nombreux facteurs entrent en ligne de compte dans la tarification, dont la plupart peuvent \u00eatre \u00e9tudi\u00e9s et orient\u00e9s pour favoriser votre entreprise.<\/p>\n\n\n\n<p class=\"p1\">Tous les march\u00e9s ne sont pas identiques. Dans certaines r\u00e9gions, il peut y avoir des variations<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co\u00fbts de production dus \u00e0 l&#039;immobilier ou aux taux de main-d&#039;\u0153uvre<\/li>\n\n\n\n<li>Nombre de clients potentiels<\/li>\n\n\n\n<li>Co\u00fbt de livraison de vos marchandises<\/li>\n<\/ul>\n\n\n\n<p>Ces facteurs connus peuvent g\u00e9n\u00e9ralement \u00eatre pr\u00e9d\u00e9termin\u00e9s et contr\u00f4l\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Comment les objectifs de vente guident-ils la strat\u00e9gie de prix ?<\/h2>\n\n\n\n<p>Below are several common goals, which often change over time depending on their success rate and reactions from customers and competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solliciter un proc\u00e8s<\/li>\n\n\n\n<li>Susciter une client\u00e8le fid\u00e8le<\/li>\n\n\n\n<li>Ouvrir un nouveau march\u00e9<\/li>\n\n\n\n<li>D\u00e9velopper un march\u00e9 existant<\/li>\n\n\n\n<li>Expand a product line \u2013 offer different <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/how-the-gabor-granger-pricing-model-can-enhance-your-profit-margins\/\" title=\"Gabor-Granger Pricing Model\"  data-wpil-monitor-id=\"1184\">models or features at different price<\/a> points to broaden overall appeal to customers<\/li>\n\n\n\n<li>Faire des ventes crois\u00e9es de plusieurs produits (assurance vie, auto et habitation ; assurance a\u00e9rienne, h\u00f4tellerie et automobile)<\/li>\n\n\n\n<li>Accro\u00eetre la part de march\u00e9<\/li>\n\n\n\n<li>Defend against competition; create a barrier to entry<\/li>\n\n\n\n<li>Seek a specific profit margin over the cost of production, promotion and distribution<\/li>\n<\/ul>\n\n\n\n<p>Market research and testing can guide one to identify optimal price points for each situation.&nbsp; Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quel prix maximisera un essai\u00a0?<\/strong>\n<ul class=\"wp-block-list\">\n<li>How low should initial price be?&nbsp; A survey can ask questions about different prices, or a market test can compare the percent who take the offer.<\/li>\n\n\n\n<li>Apr\u00e8s l\u2019essai, des remises ou des offres suppl\u00e9mentaires seront-elles n\u00e9cessaires, ou les prix peuvent-ils \u00eatre augment\u00e9s sans perdre de clients ?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Will package or bundle pricing effectively sell more than one item or service?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Diverses offres peuvent \u00eatre test\u00e9es, par exemple \u00ab BOGO \u00bb ou \u00ab twofers \u00bb, 50% sur une deuxi\u00e8me entr\u00e9e ; un sac de golf avec un ensemble de nouveaux clubs ; v\u00e9rification gratuite aupr\u00e8s d&#039;un service de courtage.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Can enough commodity products or supplies for the home or office be sold at a low price and still make a profit?<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-trempettes\/\" title=\"\u00c9tude de march\u00e9 sur les sauces \u00e0 trempette\"  data-wpil-monitor-id=\"5754\">Research can help analyze a market<\/a>, its customers, and its competition regarding current pricing and purchase activity.<\/li>\n\n\n\n<li>Should you set a price to match your competition to remove that differentiator?<\/li>\n\n\n\n<li>In some cases, products such as batteries, printer paper, or cleaning supplies may be sold as \u201closs leaders\u201d (even below actual cost) to generate sales of more and higher-margin items.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Une part suffisante du march\u00e9 paiera-t-elle un prix \u00e9lev\u00e9 ?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Is there support for high-priced, exclusive, or luxury items? (e.g. Tiffany, Prada, Mercedes, Apple)<\/li>\n\n\n\n<li>Are there other customer tiers which can later be sold less expensive models at lower prices?&nbsp; Or can you customize a product or service and charge an even higher price for an exclusive version to satisfy specific customer needs?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Avez-vous besoin d&#039;aide avec votre strat\u00e9gie de tarification ?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-807f2de8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-807f2de8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You do not need to gamble and hope. Rather, you can calculate all the costs involved in producing, promoting\/selling, and distributing a product&nbsp;and then set a price that covers expenses while providing some level of profit.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">However, to approach an optimum price point, it may be useful to observe and\/or survey your customers. Even better, get a sense of what your competition is or might be doing regarding&nbsp;pricing.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Asking customers what they would pay for a product or service is tricky. Getting insights into your competitors&#8217; strategies&nbsp;is a bigger challenge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">Clients <\/span><\/strong><span class=\"s1\">peuvent \u00eatre expos\u00e9s au produit via une enqu\u00eate (en ligne ou par t\u00e9l\u00e9phone) ou en personne.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Here, a set of variables, including price, might be presented to a subject. A statistical technique called conjoint analysis may be applied to determine the optimal tradeoffs of features and prices.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">You can assess price elasticity and experiment within such a range.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">De plus, vous pouvez identifier des groupes correspondants de clients potentiels ou actuels, proposer \u00e0 chacun un prix diff\u00e9rent via en ligne, des coupons, des publicit\u00e9s, etc., puis mesurer le pourcentage d&#039;acheteurs \u00e0 chaque prix.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Note:<span class=\"Apple-converted-space\">&nbsp; <\/span>il y a des cas o\u00f9 vous voudrez peut-\u00eatre savoir ce qu&#039;un client paierait sur la base d&#039;un concept ou d&#039;un prototype \u2013 avant de commencer la production \u2013 pour \u00eatre s\u00fbr qu&#039;il y a une marge de profit\u00a0!)<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">Activit\u00e9 comp\u00e9titive<\/span><\/strong><span class=\"s1\"> can be monitored by following their channels of distribution (e.g. site visits to stores, following online and offline ads), attending trade shows, and perhaps speaking with your customers.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Mais pour conna\u00eetre leurs projets futurs, il est presque toujours n\u00e9cessaire de faire appel \u00e0 un tiers pour mener des entretiens afin de d\u00e9couvrir ces informations.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Unfortunately, there is more to the equation!&nbsp; <\/span>Your company is not operating in a vacuum.&nbsp; As such, just like you, your competitors may alter pricing to achieve specific objectives.&nbsp;&nbsp;<span class=\"s1\">Ainsi, la strat\u00e9gie de tarification est un processus continu qui n\u00e9cessite une attention et des ajustements presque constants.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous proposons des recherches sur les strat\u00e9gies de tarification aux entreprises afin d&#039;augmenter leur rentabilit\u00e9 dans le monde entier.<\/p>","protected":false},"author":1,"featured_media":62547,"parent":27462,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15177","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15177\/revisions"}],"predecessor-version":[{"id":79441,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15177\/revisions\/79441"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62547"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}