{"id":15154,"date":"2015-04-07T10:37:19","date_gmt":"2015-04-07T10:37:19","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15154"},"modified":"2025-09-08T12:24:57","modified_gmt":"2025-09-08T16:24:57","slug":"techniques-de-generation-de-leads","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/techniques-de-generation-de-leads\/","title":{"rendered":"Entreprise de g\u00e9n\u00e9ration de leads"},"content":{"rendered":"\n

B2B Lead Generation Firm<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

A business lead can be a potential customer.  Finding customers and those who may be future customers is an important part of corporate strategy.  Known as “Lead Generation,” this process is important and often overlooked.  Companies that select and target customers tend to be more profitable.  They can better manage Customer Acquisition and Retention<\/a> Costs.<\/p>\n\n\n\n

Understanding and implementing Lead Generation processes are critical.  Increasingly, technology supports this lead generation<\/a> process.  But knowing who is your core customer is where SIS comes in.  SIS also provides value in niche markets<\/a> such as Industrial markets, where there are specialized buyers that technology cannot easily identify.<\/p>\n\n\n\n

Understanding Lead Generation<\/h2>\n\n\n\n

When one person asks a question, such as making an inquiry, about a product or service<\/a> there may be no intention or capacity to make a purchase. But another person may be directly or at least to some extent involved in the decision to do so.<\/p>\n\n\n\n

Example<\/strong>: You might be interested in cars and explore online<\/a> and offline for the latest photos, brochures, features and prices of new ones. Maybe even take a test drive. But unless you go beyond gathering information to satisfy your curiosity, you are not really a lead. If however, your latest phone bill is through the roof and service is faulty, and you are actively seeking an alternative supplier to obtain detailed comparisons to your current service provider, you have become a lead. In fact, if a salesperson reaches out to you with an offer that better meets your needs, you have become a \u201cqualified\u201d lead.<\/p>\n\n\n\n

Therefore, lead generation essentially involves gaining the attention and interest of qualified prospects enough for them to learn more about a product or service and engage in a process with a business that hopefully will convert to a purchase.<\/p>\n\n\n\n

How are leads generated?<\/h2>\n\n\n\n

Your approach will depend on whether you sell to consumers or to other businesses, online or offline.\u00a0 Nearly every marketer will use some, or maybe even all of the following to begin the process:<\/p>\n\n\n\n