{"id":15112,"date":"2015-04-01T01:39:17","date_gmt":"2015-04-01T01:39:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15112"},"modified":"2026-01-26T17:44:51","modified_gmt":"2026-01-26T22:44:51","slug":"recherche-de-marque","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/recherche-de-marque\/","title":{"rendered":"Soci\u00e9t\u00e9 de recherche de marque"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Soci\u00e9t\u00e9 de recherche de marque<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2e51f189\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2e51f189\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Marketing (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS is a leading Brand Research company.&nbsp; Explore our experience.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Image de marque<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image study for a major airline conducted via CATI in US and the UK. Respondents&nbsp;were international leisure and business travelers.<\/li>\n\n\n\n<li>Conducted mall intercepts in US on consumers attitudes toward retail clothing store brand&nbsp;names.<\/li>\n\n\n\n<li>Organisation de groupes de discussion sur les articles de marque.<\/li>\n\n\n\n<li>Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end&nbsp;use Market Segments.<\/li>\n\n\n\n<li>Enqu\u00eate quantitative sur l&#039;image de la marque des fabricants de verre aux \u00c9tats-Unis.<\/li>\n\n\n\n<li>Enqu\u00eate quantitative sur l&#039;image de marque d&#039;un fabricant de verre.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude d&#039;interception sur l&#039;image de marque des entreprises alimentaires<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude d&#039;image de marque et d&#039;efficacit\u00e9 d&#039;une entreprise de meubles<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Capital de marque<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etude de branding global pour des entreprises de confiserie pour une agence de publicit\u00e9 asiatique.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude de suivi de la notori\u00e9t\u00e9 de la marque pour un fabricant mondial d&#039;outils \u00e9lectriques polyvalents en Australie, au Chili et en Argentine. Nous avons men\u00e9 une vague d&#039;entretiens t\u00e9l\u00e9phoniques avant et apr\u00e8s pour discuter de ces campagnes m\u00e9diatiques.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude sur la valeur et la notori\u00e9t\u00e9 de la marque sur le march\u00e9 nord-am\u00e9ricain du meuble.<\/li>\n\n\n\n<li>Conducted a brand equity and brand research <a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-a-grande-echelle-pour-les-petites-entreprises\/\" title=\"Recherche \u00e0 grande \u00e9chelle pour les petites entreprises\"  data-wpil-monitor-id=\"2337\">strategy study for a major aerospace company<\/a> in the North American market. In 2009, we conducted a comprehensive, multiphase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-trempettes\/\" title=\"\u00c9tude de march\u00e9 sur les sauces \u00e0 trempette\"  data-wpil-monitor-id=\"5757\">research to refine their marketing<\/a> strategies and to inform next generation aircraft engine initiatives.<\/li>\n\n\n\n<li>Conducted <a href=\"https:\/\/www.sisinternational.com\/fr\/marque-de-pneus-surveiller-nous-allemagne-bresil\/\" title=\"Recherche sur la marque des pneus aux \u00c9tats-Unis, en Allemagne et au Br\u00e9sil\"  data-wpil-monitor-id=\"6595\">research of brand<\/a> loyalty, for an online quantitative questionnaire.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Identit\u00e9 de marque<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d&#039;interceptions dans des centres commerciaux aux \u00c9tats-Unis sur l&#039;attitude des consommateurs \u00e0 l&#039;\u00e9gard des marques de magasins de v\u00eatements au d\u00e9tail.<\/li>\n\n\n\n<li>Organisation de groupes de discussion sur les articles de marque.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude pour aider \u00e0 d\u00e9terminer les noms de marque et de fonctionnalit\u00e9s d&#039;un nouveau syst\u00e8me d&#039;exploitation au Japon et en Allemagne aupr\u00e8s des utilisateurs de PC.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;IDI avec des journalistes et des analystes concernant leur identit\u00e9 de marque\/notori\u00e9t\u00e9 pour les panneaux solaires<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie de marque<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d&#039;une \u00e9tude de solution de marque europ\u00e9enne avec des radiologues.<\/li>\n\n\n\n<li>Recherche qualitative aupr\u00e8s de m\u00e9decins et de m\u00e8res r\u00e9agissant au concept d&#039;avoir une gamme compl\u00e8te de produits nutritionnels sous une seule marque mondiale et \u00e0 son positionnement.<\/li>\n\n\n\n<li>Techniques de gestion de marque r\u00e9ussies dans le secteur de la vente au d\u00e9tail aux \u00c9tats-Unis.<\/li>\n\n\n\n<li>Repositionnement de la strat\u00e9gie de marque d&#039;un client fabricant de fen\u00eatres pour cibler les entrepreneurs professionnels.<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;IDIS pour \u00e9valuer les slogans de la marque d&#039;un important fabricant de t\u00e9l\u00e9phones portables<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS a exploit\u00e9 une vari\u00e9t\u00e9 de mesures cl\u00e9s, notamment la personnalit\u00e9 de la marque, la fid\u00e9lit\u00e9 \u00e0 la marque, la vitalit\u00e9 de la marque, la diff\u00e9renciation de la marque et d&#039;autres mesures cl\u00e9s.<\/p>","protected":false},"author":1,"featured_media":62843,"parent":15106,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15112","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=15112"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15112\/revisions"}],"predecessor-version":[{"id":80174,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15112\/revisions\/80174"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62843"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=15112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}